The Secret Sauce for Top-Tweeted Super Bowl Ads : Easy to Understand, With a Smile
[Consumer]
2017/02/10 10:34
For football and non-football fans alike, the ad competition for consumers’ hearts and minds shares center stage with the game on the field during Super Bowl Sunday. The ads not only enhance the overall excitement on game day, but they also rally fans on social media before, during and after the big game. So what makes some ads more socially captivating than others? And how can brands know whe...
Giving to Colleges Rises to a Record, But at a Slower Pace
[Investing]
2017/02/10 10:33
Donations of $41 billion in latest fiscal year mark a 1.7% increase. U.S. colleges and universities received a record $41 billion in donations in fiscal 2016, but the increase was the smallest since 2010, tempered by lackluster stock returns and a sharp decline in gifts from individuals.Giving increased by 1.7% in the latest fiscal year, according to the Council for Aid to Education’s annual V...
The Warby Parker of Hair Color, Madison Reed, Scores New Funding
[Investing]
2017/02/10 10:33
Hair color startup Madison Reed is on a tear. Over the past year, the San Francisco-based company quietly raised $13 million in new venture funding, landed its products on the television shopping network QVC, launched a chatbot, and opened a New York City storefront called the Madison Reed Color Bar. Such efforts helped it double revenue in 2016, says CEO and founder Amy Errett, though she decl...
Samsung and Six Flags Collaborate on More VR-Infused Roller Coasters
[Product]
2017/02/10 10:33
Samsung and Six Flags continue to collaborate on VR roller coaster experiences.Samsung has continued its collaboration with Six Flags theme parks to reimagine the virtual reality roller coaster concept that launched last year. Two new mixed reality coaster experiences are coming to California Six Flags locations, and they feature complex gameplay where riders can try for a high score.On The New...
(Infographic) 10 Facts You Didn’t Know About Tesla Motors & Elon Musk
[Business]
2017/02/09 11:20
Who is Elon Musk and What is Tesla?Elon Musk is a South African-born Canadian-American business magnate, investor, engineer and inventor. Basically he's a real-life Iron-Man (without the suit... as far as we know). Musk started out his road to stardom in 1995, when he and brother Kimbal started up a web software company known as Zip2. The company developed and marketed an Internet "city guide"...
(PDF) Pew - Code-Dependent : Pros and Cons of the Algorithm Age
[Consumer]
2017/02/09 11:20
Algorithms are aimed at optimizing everything. They can save lives, make things easier and conquer chaos. Still, experts worry they can also put too much control in the hands of corporations and governments, perpetuate bias, create filter bubbles, cut choices, creativity and serendipity, and could result in greater unemploymentAlgorithms are instructions for solving a problem or completing a ta...
The US Wireless Headphone Market
[Business]
2017/02/09 11:19
Apple has a firm grip on wireless headphones in the US.It took five months, but Apple is finally ready to ship the last of its new batch of wireless headphones. The company on Tuesday announced that BeatsX, the neckband-style earphones from its Beats subsidiary, will go on sale and join the fully wireless AirPods, over-ear Solo 3 Wireless, and exercise-focused Powerbeats3 Wireless by the end of...
New Wellness Drinks Feature Medicinal Mushrooms
[Product]
2017/02/09 11:19
Young generations are willing to invest in their physical and mental wellbeing; 68% of Ys are more willing to splurge on healthy food than unhealthy food. As healthy living becomes an increasingly pressing priority, mushrooms are emerging as the latest splurge-worthy superfood trend, earning their place in beverages that boast numerous health benefits.Lifehouse tonics All of Lifehouse’s blende...
(Video) Shipping Container Design You Can Eat - Local Roots
[Product]
2017/02/09 11:19
Local Roots has finally made a mini farm that correctly combines the structural benefits of shipping containers with the difficulties of urban farming. Shipping containers are a beloved source of reengineering inspiration, but their reuse is often un-green and impractical. Similarly, there are so many fancifully farm-filled architecture concepts out there it boggles the mind. What makes the Loc...
The Nomad - Oculus for the Visually Impaired
[Design]
2017/02/09 11:19
In a world that’s so involved in AR and VR, the Nomad Wearable’s purpose is much more noble. The Nomad is a wearable that uses LiDAR, or light based radar to guide the visually impaired to locations. The wearable’s usage of LiDAR comes from years of advancement in this technology by the autonomous car projects. It also relies on Blindscape (a map app designed for the visually impaired) to pr...
(Video) Cinemood Secures $2.5M for Its Mini-Projector with Kid-Friendly Content Built In
[Investing]
2017/02/09 11:03
While creating content for kids on tablets has been largely the preserve of smash games like Clash of Clans, there is more than one way to skin a cat, and another way may be to wrap it in hardware. That’s the thinking behind the Cinemood, an appealing, portable mini-cinema projector which comes bundled with content, and number of other features, for young kids. It’s now raised $2.5 million in...
LEGO Bun Hamburgers From The Philippines
[Product]
2017/02/09 11:02
Brick Burger is a LEGO themed burger restaurant based in the Philippines. The interior is all LEGO'd out and they even sell these burgers with buns that look like LEGO blocks. Unfortunately they don't stack that well though, because the bottom bun doesn't have holes for the studs of the top of another bun. A pretty serious oversight if you ask me. Obviously, I have ever intention of nibbling ho...
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