1. (PDF) BCG 보고서 - 연말 할인 이벤트의 글로벌 인지도 포화와 구매 신뢰도의 위기연례 할인 이벤트 인지도 포화와 프로모션 피로감: 글로벌 소비자의 Black Friday 인지도는 95%에 달하지만 상시 할인 확산으로 소비자의 22%가 연말 세일 지출을 축소하거나 참여하지 않겠다고 응답.할인 진정성에 대한 불신과 검증된 신뢰 요구: 가격 할인에 대한 신뢰도가 54%로 하락하고 20%가 능동적 불신을 드러낸 가운데 인플루언서 추천보다 환불 보증과 동료 검증 등 실질적 혜택 중시.소셜 미디어 영감 감소와 생성형 AI 활용 급증: 쇼핑 영감을 얻기 위해 소셜 미디어를 찾는 비중이 46%로...

Awareness of Black Friday sales events has plateaued at 95% globally, while shopping intent among those who are aware has reached 81%.Consumer trust in promotional pricing is fragile and highly uneven, with trust of advertised discounts down to 54% and 20% of shoppers revealing active distrust.Retailers can build trust in deals and promotions via strong reputations, money-back guarantees, and verifiable peer-to-peer proof; influencer recommendations add little.About 86% of global shoppers say they find GenAI helpful, while around 56% already...

Google has filed a patent application for smart glasses designed to passively monitor a wearer's day-to-day surroundings and log key details for later recall, allowing users to query the device about misplaced items—such as keys or a wallet—or recall places they visited.Smart glasses worn in daily environments track everyday objects, locations, and context within the user's field of view to serve as an ambient memory assistant.What Google's memory glasses actually doThe patent describes a head-worn device equipped with cameras, microphones...

General Mills and Ziploc have partnered to launch Cheerios with Ziploc PantrySeal, introducing the first resealable bag packaged inside a traditional cereal box to help keep cereal fresher for longer.Cheerios with Ziploc PantrySeal™ is here – bringing a resealable bag to the traditional cereal box to answer fan demand to help keep cereal fresher longer.The new bag also features a convenient “pour spout” to make it even easier to serve up the perfect bowl of Cheerios.Cheerios with Ziploc PantrySeal™ will be available as a new choice for...

According to findings from Statista Consumer Insights, DoorDash has an edge over the competition in the U.S. restaurant delivery market, with 72 percent of consumers who order food online having placed an order on its marketplace in the past 12 months. Uber Eats comes second at 49 percent of survey respondents saying the same, just ahead of industry dinosaur Domino's Pizza.While Uber started out as a ride-share company, it pivoted to restaurant delivery to an increasing degree during the boom times of the pandemic and now makes around a thir...

Dove’s “Real Beauty Sketches” turns a conversation about appearance into a visual comparison. Through two portraits of the same person, the campaign asks women to reconsider the language they use to describe themselves. Launched in April 2013 and created by Ogilvy & Mather Brazil, the film centers on a core insight: the way people view themselves is often starkly different from the impression they make on others.Two descriptions become two portraitsFBI-trained forensic artist Gil Zamora drew each participant without seeing her, workin...

Airbnb has teased its plans to build its own AI travel agent before, but on Thursday the company announced that the new AI feature will launch in the first half of 2027. In the company’s Q3 shareholder letter on Thursday, Airbnb also provided more detail about how the agent will work, what it will actually do, and how it’s different from a typical AI chatbot.In prior interviews, CEO Brian Chesky sketched out the travel company’s approach to AI, describing a plan to build an AI agent that has a richer interface than a conventional chatbot....

ChatGPT Dominates Global AI Chatbot Market, But Competitors Gain Ground in Key Regions.OpenAI’s ChatGPT continues to hold an overwhelming lead in global AI chatbot referral traffic, though alternative platforms are carving out substantial market share in countries like South Korea and Russia, according to market referral data shared by finfab.app (sourced via InvestorSight and StatCounter).Dominance Across Major MarketsChatGPT maintains a strong majority of chatbot referral traffic across most major Western and Asian economies:Indonesia: 85...

While the digital revolution has mastered the capture, transmission, and reproduction of sights and sounds across global networks, the human sense of smell has long remained an intractable frontier for communications technology. Unlike photons and acoustic pressure waves that conform neatly to the physical laws of digital sensors, odors are complex, volatile chemical cocktails floating through ambient air. Now, in a bid to bridge this sensory divide, an international research team has developed an integrated system capable of detecting airbo...