1. (PDF) BCG 보고서 - 글로벌 성장을 재편하는 5가지 소비자 패러다임 전환가격 대비 가치(Value Over Price) 중시: 가격 인상 속에서도 소비자의 67%가 단순 단가보다 가격 대비 가치가 낮다고 느낄 때 구매를 포기하며, 품질(35%)과 프로모션(27%)이 가치 인식의 핵심 변수로 작용.장수(Longevity) 지향과 방어적 회피 행동: 전 세계 소비자의 74%가 건강을 삶의 최우선 순위로 설정한 가운데, 37%에 달하는 장수 지향층은 알코올·패스트푸드 등 불건강 요소를 적극 거부하며 GLP-1 사용 가구 중심의 지출 재편 가속.1인 가구(Solo Living) 및 AI 기반 구매 전환: 성숙 시장 가구의 30...

A comprehensive global study published in August 2026 by Boston Consulting Group, titled Global Consumers Have Moved On: Has Your Growth Strategy Caught Up?, reveals that consumer motivations, priorities, and purchase decisions have fundamentally evolved past traditional corporate growth playbooks. Drawing on BCG Consumer of the Future survey of more than 13,000 consumers across 12 major global markets—representing roughly 49 percent of the world population—alongside qualitative interviews and an analysis of over 1,000 consumer brands, the...

Today, you can buy almost anything with a few clicks on your phone. Online shopping has created millions of small deliveries, and a lot of them could be handled more efficiently if humans had a little mechanical help. That’s where delivery robots come in.They are unlikely to replace delivery workers entirely as they still need human supervision, but that’s not necessarily the point. The idea is to let them take over some of the repetitive work and short-distance trips, and existing delivery robots already seem quite good at doing that.The...

Shein’s rise to global fame, or infamy in many ways, has been one of retail’s most remarkable growth stories in recent years. By using a data-driven model to turn social media trends into ultracheap clothing at a rapid pace, the Chinese online retailer quickly grew into a global fast-fashion heavyweight, challenging established brands such as Zara and H&M.According to its IPO prospectus, Shein’s global sales climbed from $32.1 billion in 2023 to $41.8 billion in 2025. Yet the figures disclosed ahead of its initial public offering also...

Loewe has built the branding on its new Type Fussbett sandal entirely out of hardware. Five oversized metal buckles, each individually shaped, spell out L-O-E-W-E across the crisscrossing suede straps: a logo made from the fixtures that would normally hold the shoe together. From a distance the sandal looks like a straightforward multi-buckle mule; up close, the hardware resolves into type. The buckles are also a bit of a trick in themselves: despite the working pin and loop design, none of them actually adjust the fit. They are there to be...

Hearing loss affects an estimated 50 million adults in the United States, but only around 20% of those with diagnosed hearing loss seek treatment. Legato, a new hearing tech company, aims to close that gap.The startup is emerging from stealth on Wednesday with $12 million in funding and a first look at its AI hearing glasses, the company told TechCrunch exclusively. The glasses, called Legato Frames, integrate the company’s patented hearing-assistance technology into the arms of eyewear frames. Legato Frames are expected to launch later thi...

Just over half of U.S. car buyers stick with the same make when purchasing another vehicle, but loyalty varies considerably across brands.On average, 52% of U.S. car buyers in 2026 bought the same make as their current car.Tesla has the highest customer loyalty rate of any car brand, at 64%.Ford has the highest loyalty rate among Detroit’s traditional automakers, at 58%.This graphic ranks car brands by customer loyalty using 2026 data from S&P Global Mobility via Automotive News. Customer loyalty measures the percentage of return buyers...

Industrial drying processes consume large amounts of energy and negatively impact the climate since they burn fossil fuels to heat air. Researchers at the Fraunhofer Institute for Interfacial Engineering and Biotechnology IGB are working with industry partners on a new approach to decarbonize this process: Instead of hot air, they are using superheated steam. Combined with a heat pump and smart controls, their superheated steam drying process saves significant amounts of energy and eliminates the need for natural gas.Drying is a key process...

The age of all-electric Volkswagen California camper van life is finally here. VW was definitely way too late to the party to launch the first electric camper van, and we can't even say it developed the cutest. But it does finally have an official all-electric California camper van on the way to market. In fact, the all-new ID. California Cruise is even closer than expected, with deliveries slated to begin next year. And it's priced cheaper than any existing model in the midsize California camper van family.As Volkswagen mentioned in teasing...