This report is based upon insights unearthed from a global consumer survey.The research was conducted by Northstar Research Partners Ltd on behalf of ARM. Northstar are an independent research agency working out of London.Globally, 3,938 consumers were interviewed through an online survey. These interviews fall out across regions and markets as above. All respondents who took part in the survey...

“You’ve come a long way baby,” was the slogan long used by the Philip Morris brand Virginia Slims when it started marketing cigarettes to women in the late 1960s. Since then the company has morphed several times, with Altria focusing on the U.S. market while Philip Morris International (PMI) markets its products in roughly 180 countries.Now PMI says it has come a long way as it seeks to tran...

Ikea today kicks off the marketing campaign for its new augmented reality app, Ikea Place, which will be available from today to help customers with their interior design.Ikea Place was officially announced at the Apple Developers Conference last week. It's built on Apple's ARKit technology and allows people to virtually "place" Ikea products into their spaces. The app automatically scales prod...

For under a dime and with just a whisker of electricity, devices could send data throughout a building.Researchers at the University of Washington led by Shyam Gollakota, one of our 35 Innovators Under 35 in 2014, have built a new chip that uses reflected radio signals to efficiently transmit data over great distances.The chip uses a technique called long-range backscatter to communicate with o...

For consumer goods companies looking to improve bottom-line growth, the top line is the critical place to focus.In the past three years, more than two-thirds of revenue growth—and an even bigger share of profit growth—among the top 50 global fast-moving consumer goods (FMCG) companies has come from pricing and mix rather than from volume increases. FMCG companies are operating in an increasin...

Electric scooter maker Gogoro has closed a massive $300 million Series C round to expand its service.The company has sold scooters in its native Taiwan since 2015, and it Europe it offers them on a short-term rental basis. That’s in Berlin, Germany, and Paris, France, where Gogoro provides a combined 1,600 scooters for an on-demand sharing service that’s operated by Bosch subsidiary Coup.Gogo...

The rise of online streaming services such as Netflix and HBO Go has dramatically altered the media habits of Americans, especially young adults.About six-in-ten of those ages 18 to 29 (61%) say the primary way they watch television now is with streaming services on the internet, compared with 31% who say they mostly watch via a cable or satellite subscription and 5% who mainly watch with a dig...

Skelmet uses 3D scanning and printing to offer sport sunglasses molded to the shape of your head.Skelmet offers sporting eyewear fits to the shape of your head. Every piece is custom made using 3D scanning and printing technology. Both prescription and non-graded lenses are available from the brand, and prices aren’t too far off from other high-end, mass-produced options.Its flagship products...

Is AI all hype? No. But automotive OEMs need to take five steps to overcome challenges and position themselves to succeed.Artificial intelligence (AI) is the word on everyone’s lips. But in the automotive industry today, many products and services being labeled as such are in fact reliant on a form of advanced analytics (evolving from conventional algorithms) that enables those features—for e...

Researchers have devised a medicated skin patch that can turn energy-storing white fat into energy-burning brown fat locally while raising the body's overall metabolism. The patch could be used to burn off pockets of unwanted fat such as "love handles" and treat metabolic disorders like obesity and diabetes, according to researchers at Columbia University Medical Center (CUMC) and the Universit...