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Daily Report : Accenture 보고서 – Me, My Brand and AI: 소비자·브랜드·AI 간 신뢰 관계 재편

1. Accenture 보고서 – Me, My Brand and AI: 소비자·브랜드·AI 간 신뢰 관계 재편AI가 친구가 되는 시대의 도래: Generative AI는 소비자에게 단순한 기술 도구가 아니라 정서적으로 연결되는 존재로 인식되며, 전체 응답자의 36%가 이를 “좋은 친구”로 여길 정도로 감정적 유대가 빠르게 형성브랜드가 빠르게 적응해야 할 소비 여정 변화: 현대 소비자들은 AI의 조언과 추천을 신뢰하면서 제품 선택 과정에서 AI의 역할...

(PDF) Accenture - Me, My Brand and AI : The New World of Consumer Engagement

Building resilient relationships between consumers, brands and AI in times of uncertainty.AI is evolving from a useful tool to a trusted guide, loyal companion and personal shopper.This shift is pushing brands to rethink how they show up in critical moments.Explore how generative AI is reshaping consumer-brand relationships—helping brands adapt, stay relevant and build trust and loyalty.Consum...

Dubai Startup, Xpanceo Raises $250M for Night-Vision Contact Lens

A Dubai-based startup founded by a Russian and a Ukrainian raised $250 million to develop smart contact lenses that provide night vision, zoom capabilities and real-time health checks.The Series A round, led by Hong Kong-based Opportunity Venture (Asia) Ltd., values Xpanceo at $1.35 billion, the startup said in a statement Tuesday. Opportunity Venture provided $40 million in seed financing for...

A New Wellness Machine That’s Used by NFL Athletes, Luxury Hotel Guests - Ammortal

The Ammortal Chamber combines modalities like red light, molecular hydrogen and more into one experience. It’s seeing early interest from the Denver Broncos, among other big names.The wellness and recovery market has become crowded with gadgets from red light beds to PEMF mats to breathwork apps and more. This new wellness era is exciting, but it also leaves many enthusiasts with a fundamental...

(PDF) BCG - Sovereign Clouds Are Reshaping National Data Security

Working with hyperscalers, governments are developing internal cloud systems to manage and protect their critical digital assets. This requires a framework that balances hosting data locally while strategically aligning infrastructure, governance, and operational principles to ensure security, compliance, and innovation.This hinges on meeting eight critical criteria focusing on infrastructure c...

Rainmaker Lands $25M To Boost Rain With Drones

Firm creates and studies moisture using technology. Rainmaker uses drones to make moisture.In 1964, Soviet astronomer Nikolai Kardashev proposed a scale to determine humanity’s level of technological advancement based on how much energy they could tap into. Type 1 civilizations ought to be able to harness and wield all the energy available on the planet – from solar energy to unknown, untappe...

Porsche Is Getting Crushed In China As Deliveries Slip Again

Porsche just announced delivery figures for the first half of the year and, like a lot of other European luxury car companies recently, stalling sales in China remain a big issue for the German brand.While the company was eager to highlight the success of EV offerings like its bestselling model, the Macan — Porsche delivered 45,137 Macans from January to June, almost 60% of which were fully el...

Stella McCartney’s New Plant-Based Sneakers Can Be Composted

If you pick up a pair of the newest sneakers from Stella McCartney, you might notice something unusual: The soles smell like cinnamon.That’s because they’re dyed with cinnamon waste rather than synthetic coloring—one of the ways the soles were designed to be as sustainable as possible. They’re also made from other plant-based components like castor beans. When the sneakers wear out, the sol...

The World Is Getting Warmer. Fashion Thinks It Can Handle the Heat.

For much of the last two weeks, large parts of Europe and the US steamed under heat domes that pushed temperatures to dangerous and unusual highs.At men’s fashion week in Paris, fans were among the hottest accessories. Rihanna reportedly carried a mini electronic one at ASAP Rocky’s second runway show for AWGE. Guests arriving at Hermès were handed cooling towelettes, and water was passed ro...

 

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