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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.


* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

Daily Report : (PDF) WEF의 2026 글로벌 리스크 보고서: 불확실성과 경쟁의 시대

1. (PDF) WEF의 2026 글로벌 리스크 보고서: 불확실성과 경쟁의 시대불확실성의 일상화와 비관적 전망: 전 세계 전문가들의 57%가 향후 10년 내 글로벌 상황이 격동하거나 폭풍우가 몰아치는 상태가 될 것으로 예측하며, 다자주의 체제의 붕괴와 협력보다 대결이 앞서는 경쟁의 시대로 진입함을 시사지경학적 대립과 경제적 위기 심화: 국가 간 지경학적 대립이 글로벌 위기를 촉발할 최상위 리스크로 부상했으며, 부채 지속 가...

(PDF) WEF - Global Risks Report 2026

The Global Risks Report 2026, the 21st edition of this annual report, marks the second half of a turbulent decade. The report analyses global risks through three timeframes to support decision-makers in balancing current crises and longer-term priorities. Uncertainty is the defining theme of the global risks outlook in 2026. GRPS respondents viewed both the short- and long-term global outlook n...

Rare-Earth Magnet Maker Raises $215M To Amp Up U.S. Supply

Texas rare-earth magnet maker Noveon Magnetics has raised $215 million from investors as the U.S. pushes to develop domestic sources of a vital electronics component that China, the world’s largest supplier, has under a chokehold.One of the few U.S. rare-earth magnet makers, Noveon is riding a wave of urgency stemming from a U.S. trade war with China that has put once-obscure critical minerals...

Mckinsey - Hiding In Plain Sight : The Underestimated Size Of The Semiconductor Industry

Market analysts generally agree that the semiconductor industry is growing rapidly, even if they differ on specific forecasts. Most estimates place the market at $630 billion to $680 billion in 2024, with expectations that it will reach around $1 trillion to $1.1 trillion by 2030, largely driven by AI and data-center demand. While this outlook is optimistic, it may still significantly underesti...

Pitti Uomo Gets In On The Fragrance Boom

Pitti Uomo has introduced Hi Beauty, a dedicated space for 14 niche perfume brands, integrating fragrance as an accessory alongside clothing and shoes.The premier men’s fashion trade show is embracing the fragrance-as-accessory trend with a niche perfume showcase, while it looks toward other men’s grooming categories.The fragrance boom arrived this week at Pitti Uomo as one of the fashion ind...

Have Sneaker Sales Finally Peaked ?

Sneakers have held down the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.Despite a decades-long boom, recent Bank of America market analysis signals the beginning of a long-term deceleration in the sneaker industry, with sportswear sales slowing to just 1.3% in 2025.But indu...

Lacoste Opens Alpine Padel Courts In Courchevel

Lacoste has unveiled two new padel courts in Courchevel, bringing a fresh sporting dimension to the French alpine resort.Set at the base of the Émile Allais slalom stadium, the courts offer a vivid contrast to the snow-covered landscape, with their signature green surfaces framed by mountain views and the nearby INEOS Club House.Designed for year-round play, the installation combines Lacoste’...

The AI Tennis Robot That Plays 3 Sports Better Than Your Friends

You know that feeling when you want to practice your serve but no one’s available to hit with you? Or when you’re playing a casual match with friends and everyone’s arguing about whether that ball was in or out? Jaehong Jeon has created something that aims to solve both problems, and it does so in the form of a surprisingly friendly-looking robot.ORVY is a court-centered companion robot desi...

The History of Chanel (Business Edition)

This RB insight showcase how a small millinery shop evolved into a global fashion powerhouse. It’s shows a clear recipe for success by starting with a sharp point of view, then relentlessly convert creative wins into scalable product categories, from hats and resortwear to fragrance, cosmetics, fine jewelry, and watches. Chanel No. 5 and the first cosmetics line were not side projects; they we...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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