1. 이태리의 전통 음식과 스포츠를 접목한 창의적인 밀라노 동계 올림픽 광고가스트로노미와 스포츠의 예술적 융합: 라비올리 파스타의 물결무늬가 장식된 피겨 스케이트, 치즈로 만든 컬링 스톤, 빵 모양의 봅슬레이 등 동계 스포츠 장비와 이탈리아 전통 음식을 결합한 혁신적인 포스터 캠페인 전개'메이드 인 이탈리아'의 우수성 홍보: 건강한 식단과 운동 능력 사이의 필수적 연결 고리를 강조하며, 1957년 밀라노에서 탄생...

Esselunga, Italy's leading supermarket chain and the first official partner of the Milano Cortina 2026 Olympic and Paralympic Winter Games, has captured public attention with its innovative and visually striking advertising campaign.Where Sport Meets GastronomyThe campaign, titled "Nutre un sogno" (Nurturing a Dream), features a series of posters that artistically blend iconic winter sports equ...

A thoughtful CEO succession plan in a family-owned business can both protect the family’s vision and achieve institutional renewal.The act—or art—of CEO succession represents a major inflection point for family-owned businesses (FOBs). Consider the case of a multibillion-dollar European family conglomerate that has effectively navigated five cycles of CEO succession in its 150 years. Its six...

More than 140 humanoid-robotics companies have emerged in China.Elon Musk has been telling investors that Tesla’s Optimus humanoid robot could revolutionize the global economy, but he has also warned that China may ultimately dominate the sector.“China is an ass-kicker, next level,” Musk said in January, adding that there appear to be few significant humanoid robot competitors outside China....

Four of the biggest US technology companies have forecast capital expenditures that will reach about $650 billion in 2026 for new data centers and gear.The spending planned by Alphabet Inc., Amazon.com Inc., Meta Platforms Inc. and Microsoft Corp. is in pursuit of dominance in the market for AI tools and will set a high-water mark for capital spending by any single corporation in any one of the...

ROLI has unveiled 'AI Music Coach', an AI-based piano learning system. AI Music Coach is a conversational learning assistant that uses Airwave's infrared camera technology to analyze users' playing and provide real-time feedback. It captures not just what notes users play, but how they play them in detail. Airwave tracks 27 joints in each hand at 90 frames per second. This allows AI Music Coach...

For decades, the Super Bowl has been more than a football championship—it’s been America’s biggest advertising stage. The chart above tracks inflation-adjusted 30-second Super Bowl ad costs from Super Bowl I (1967) to a projected Super Bowl LX (2026), revealing a steady climb punctuated by a few dramatic leaps. In real terms, the price of entry has risen from roughly $0.36 million to $8.0 mi...

The weight loss revolution could be a good thing for the food service industry.Olive Garden recently announced it was testing smaller portions at lower prices, reflecting growing consumer demand for affordability and flexibility. While this move aligns with broader economic pressures, another key factor is the rapid rise in the use of GLP-1 drugs such as Ozempic, which are widely used for diabe...

Most solar infrastructure is treated as background hardware, panels on roofs or fields that quietly feed the grid while public life happens somewhere else. That separation makes renewable energy feel abstract, a number on a bill rather than an experience. The Solar Eclipse Pavilion imagines a different approach, where the act of harvesting sunlight becomes the centerpiece of a place where peopl...