Sweet Seduction: How Confectionery Sensory Codes Became Beauty's Sh...
Milk, honey, and chocolate are becoming beauty’s sensory shorthand, helping brands sell texture,...
"Marketing" Trends 32/1713
TREND DATABASE (30,000+ Innovations)
McDonald’s Revamps Halloween Marketing with Clever 'Open Late' Cof...
McDonald’s has once again demonstrated the power of minimalist branding with its latest Hallowee...
Bain - Global Auto Consumer Survey : Regional Trends in a Changing...
Bain’s comprehensive survey reveals global trends, but customer priorities in a transforming aut...
Nike Reimagines the Race Finisher Medal as Wearable Fine Jewelry fo...
And not wind up in the bottom of a drawer.For generations of marathoners and weekend road racers,...
Top 10 Sportswear Categories Gaining Momentum In Search
Running Shoes Lead U.S. Sportswear Search Surge as Running Culture Drives Market Momentum.New RET...
ZARA’s Speculative OOH Campaign Redefines Ambient Advertising
A viral concept billboard seamlessly integrates a roadside tree into a tailored suit jacket, high...
When Brand Purpose Meets Packaging : Lessons from Dove’s 'Real Bea...
When Purpose Meets Packaging: How Dove’s ‘Real Beauty Bottles’ Sparked a Global Marketing Deba...
KitKat Transforms Iconic “Have a Break” Slogan into Physical Rela...
KitKat took its famous “Have a break” promise beyond words and turned it into a real-life exper...
Bain - Global Job Market Trends : What the Latest Bain Data Reveals...
Second-Quarter Job Postings Fell Year Over Year Across Major Markets, Industries, And Functions,...
BoF Case Study - Sports Marketing Strategies That Work
Genuinely Impactful Sports Marketing Has Become Harder To Come By As Fashion And Beauty Companies...
5 Reasons Why A Foldable iPad Duo is a BAD Idea
Exactly a month and 2 days ago, John Ternus unveiled Apple’s first foldable phone. It’s been a...
MIT Sloan - The AI Decision Matrix
A Framework for Determining When AI Can Make Decisions.What You Need to KnowModern enterprises fa...
The Indie Beauty Guide To GEO
While conglomerates like L’Oréal and Estée Lauder dominate chatbot recommendations, independen...
Why Fashion Is Betting on High-End Groceries
High-end grocers serve as sensory, physical hubs where aspirational items provide accessible indu...
Aritzia Turns Its Cult Puffer Jacket Into A Giant New York Installa...
Canadian fashion retailer Aritzia has turned one of its best-known products, the Super Puff winte...
Ema Raises $77M as AI Starts Eating Into Enterprise Software and Se...
Ema, a startup that uses teams of AI agents to automate corporate processes across HR, IT, and fi...
Wizard Wellness Raises $1 Million, Unveils First Celebrity Campaign
The allergy care brand, which beauty executive Lorne Lucree debuted in January, has closed a $1 m...
(M&A) LVMH Just Bet $1B That The New Luxury Is Live Events, Not Han...
L Catterton-Led Consortium to Buy Majority Stake in Hyrox. Hyrox held more than 100 events over t...
How David Is Making Protein Sexy
Fresh off a $2.25 billion valuation for its parent company, the wellness startup has a new launch...
Savage X Fenty Casts Giant Lingerie Shadows Over New York
Savage X Fenty has taken over New York Fashion Week with an outdoor campaign that suspends giant...
Pew - About 8 in 10 Americans Take Supplements, And Many See Them A...
About eight-in-ten U.S. adults say they are currently taking at least one supplement for their he...
AG1 Puts Creatine’s Airport Problem Straight Into The Tray
AG1 has turned the awkward optics of travelling with loose creatine powder into an airport OOH ca...
AI Is Disrupting Software Companies—But Not As Fast As Many Feared
Even as their shares got pummeled, companies like Salesforce, Workday show financial strength.Not...
Ad Firms Threatened by AI and Tight Budgets Expect Brighter 2027
The S&P 500 media index is set to be the worst-performing sector in 2026 in terms of earnings...
How Body Care Became Beauty’s Most Covetable Category
With a raft of high-profile acquisitions, sponsors and strategics are looking at the segment with...
How Celsius Became the King of Normie Energy Drinks
The brand defied death twice and outlasted hundreds of brazen competitors by, among other things,...
(PDF) Mckinsey - AI-Powered Personalization Can Help Banks Create V...
Banks can better compete against digital-first rivals by using AI to deliver more effective, hype...
Hearing Tech Startup Legato Emerges from Stealth with $12M and AI H...
Hearing loss affects an estimated 50 million adults in the United States, but only around 20% of...
(PDF) Bain - Gaming Report 2026 : Choose Your Player
The global gaming industry has reached a structural inflection point where attempting to build a...
ALO Enters China With a Tmall Debut That Reached 10 Million Yuan Du...
Activewear brand Alo Yoga has entered the Chinese market through Alibaba Group Holding Ltd's Tmal...
(PDF) Mckinsey - How Consumers Are Reshaping The Future of Mobility
Economic uncertainty, rapid technological innovation, evolving digital purchasing behaviors, and...
Sandbar Secures $23M Series A for Its AI Note-Taking Ring
Sandbar, a startup by former Meta employees Mina Fahmi and Kirak Hong, attracted much attention l...
