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Luxury in Crisis : The Rise of the 'Walmart Birkin'

While far from the only dupe on the market, the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention speaks to a shift in consumer attitudes towards luxury goods.Three days in, and 2025 already has its first viral bag.In the lull between Christmas and New Year’s, TikTok was flooded with videos centred on a rectangular bag with a lock-and-key hardware and top ha...

(Infographic) World's Most Optimistic Countries Going Into 2025

This graphic reveals the most optimistic countries based on how their populations are feeling about 2025, relative to 2024.Results are based on the Ipsos Predictions Survey 2025, a 33-country study which looks at people’s expectations and predictions for the year ahead.Overall, a majority of people (71%) believe that 2025 will be a better year than 2024. According to Ipsos, optimism levels hav...

ORNL’s Thin Film Boosts Battery Safety, Could Provide 2x Energy Density for EVs

The new 30-micrometer solid-state electrolyte could double energy storage in devices.ORNL has developed a thin, flexible solid-state electrolyte that could double energy storage for future vehicles, phones, laptops, and other devices.Researchers are accelerating the development of next-generation solid-state batteries by using a polymer to create a robust yet flexible thin film.The work done by...

(PDF) CapGemini - Unlocking High-Margin Revenue with Generative AI

Think back to the early days of social media. Many companies, including retailers, initially overlooked the immense value of their own first-party data.Today, as Retail Media Networks (RMNs) take center stage in the marketing landscape, some organizations risk repeating history by underestimating the value of their data and the broader opportunities it presents.Retail Media Networks leverage re...

Luxury Brands’ Cultural Marketing Wins of 2024

Here’s a list of the top campaigns that won consumers’ hearts.In the ever-evolving landscape of luxury marketing, brands are increasingly leveraging creativity, cultural relevance, and digital innovation to connect with today’s sophisticated consumers.This collection of standout campaigns highlights how brands like Dior, Miu Miu, and Charlotte Tilbury are redefining engagement by blending tr...

The Zero Earbuds and Glasses Concept

ZERO glasses and earbuds help (discretely) monitor epileptic seizures.I used to live with someone who had epilepsy and it was always a challenge for our housemates to figure out what to do when he had an attack. We eventually got used to it of course and learned emergency measures but that time, we didn’t know when it would happen. There are now tools to help those who live with epileptic seiz...

Deloitte - 2024 Connected Consumer Survey

Consumers appreciate the benefits of digital life and are excited by the potential of generative AI, but respondents feel it’s up to tech providers to dispel lingering concerns about data privacy and security.In this fifth edition of Deloitte’s Connected Consumer study,1 we continue to report on US consumers’ digital lives. The Deloitte Center for Technology, Media & Telecommunications s...

How Wind Tech Could Help Decarbonize Cargo Shipping

Wind is an underutilized resource that has the potential to steer the notoriously dirty shipping industry toward a greener future.Inhabitants of the Marshall Islands—a chain of coral atolls in the center of the Pacific Ocean—rely on sea transportation for almost everything: moving people from one island to another, importing daily necessities from faraway nations, and exporting their local pr...

Starbucks Price Inflation (2014-2024)

Once known for their affordability, fast food prices have climbed steadily over the years, making quick meals and sweet treats considerably less budget-friendly.A prime example is Starbucks, where the cost of 10 popular menu items has seen a notable rise from 2014 to 2024, as highlighted in this visualization.The data comes from Finance Buzz and was accessed in May 2024.FinanceBuzz analyzed men...

 

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