TREND REPORTS
(PDF) BCG - Marketing Science Is the Path to Profitability for Subscription Media
[Business]
2023/12/11 09:07
Subscription media companies need margin-based marketing approaches that let them reach high-value audiences cost effectively. Precision analytics and AI can help.The unit economics of subscription media models have become much more challenging. The top ten biggest streaming platforms saw average acquisition plummet from 51% year-over-year growth in 2020 down to single digits in 2023.With valua...
Lexus Uveils 8 Minutes and 20 Seconds Installation at Miami Art & Design Week
[Design]
2023/12/11 09:06
Lexus has unveiled 8 Minutes and 20 Seconds, an installation by Dutch solar designer Marjan van Aubel, in the sculpture garden at the Institute of Contemporary Art, Miami (ICA Miami). Brimming with life and colour, the striking solar sculpture reimagines the Lexus LF-ZC (Future Zero-emission Catalyst) concept car as an interactive experience through van Aubel’s trademark use of solar cells. Th...
How to Reach Gen Z in 2024
[Consumer]
2023/12/11 09:05
Gen Z is different from older generations. They are digitally native, spend more time watching videos, and have embraced the overlap between media and technology. But Gen Z has some particular habits marketers should pay attention to.1. Gen Z hates bad memesThe No. 2 “ick” or undesirable trait among Gen Zers is a bad sense of humor and taste in memes, ranked behind chewing with mouths open, a...
(Paper) Needle-Free Vaccine Patch Offers Protection Against Zika Virus in Preclinical Trial
[Tech]
2023/12/11 09:04
A simple-to-apply, needle-free vaccine patch is being developed to protect people from the potentially deadly mosquito-borne Zika virus.A prototype using The University of Queensland-developed and Vaxxas-commercialized high-density microarray patch (HD-MAP) has delivered a University of Adelaide-developed vaccine and elicited an effective immune response to Zika virus in mice.The research is pu...
Chipotle Mexican Grill Begins Selling Car Napkin Holders
[Product]
2023/12/11 09:03
With Christmas just around the corner, Chipotle Mexican Grill has unveiled a series of holiday gifts for superfans. This year’s collection features unique items tailored for loyal customers, including a napkin holder and a series of artist-designed Mystery Tees.Chipotle Mexican Grill announced its latest Chipotle Goods merch drop just in time for holiday gifting. Starting November 30 at 9 a.m....
(Patent) Apple Explores Whole Family of ‘Ring-Shaped’ Devices For Fingers
[Tech]
2023/12/08 09:10
Apple is once again running circles around the frontier of wearable technology with a patent that hints at an innovative ecosystem of smart rings. The tech giant has already served up numerous design concepts for this category—and now, the latest envisions tech that’s not only for the fingers but for the wrists, ankles, neck, arms, legs, “and/or other body part[s]” too.As picked up by Apple...
(PDF) BCG - A Generative AI Roadmap for Financial Institutions
[Business]
2023/12/08 09:09
In just a decade, artificial intelligence (AI) has transformed from a promising research topic into an accessible and pivotal technology at the center of a new industrial revolution. AI is reshaping fundamental processes and functions across entire industries, from drug development and airline scheduling to supply chain optimization and medical imaging. AI is no longer a concept of the future—...
(Paper) AI Software MeshGPT Generates High-Quality 3D Models
[Tech]
2023/12/08 09:08
Researchers at the Technical University of Munich and the Politecnico di Torino have developed the MeshGPT software together with Audi. It uses generative AI methods to generate high-quality 3D mesh models.Compared to existing approaches, the accuracy of the generated 3D models has been significantly improved. MeshGPT achieves a 9 percent higher coverage of the reference shapes and 30 points be...
McDonald’s Will Use Google AI to Make Sure Your Fries are Fresh, or Something ?
[Business]
2023/12/08 09:07
The fast food company says it will be applying generative AI to its operations starting in 2024.McDonald’s is partnering with Google to deploy generative AI beginning in 2024, when “thousands” of stores will get hardware and software upgrades. Along with updates to other systems including ordering kiosks and the company’s mobile app, McDonald’s will be able to use generative AI on massive...
