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(PDF) Mckinsey - Commerce Media : The New Force Transforming Advertising

Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value.Advertising is being transformed by commerce media, a new form of advertising that closes the loop between media impressions and commerce transactions to improve targeting, provide new audience insights, and deliver more relevant and valuable...

(Paper) Wearable Muscles Offer an Impressive Upper-Body Endurance Boost

Ihe Myoshirt wearable muscle reads movement impulses and contributes power by shortening Dyneema cables.Researchers at ETH Zurich have developed a lightweight, wearable textile exomuscle that uses sensors embedded in its fabric to detect a user's movement intentions and chip in extra force as needed. Initial tests show a significant boost in endurance.Where powered exoskeletons act as both musc...

(Infographic) 5 Megatrends Fueling the Rise of Data Storytelling

Humanity is creating more data than ever before, and more of that data is publicly accessible.While “data is the new oil” has almost become a cliché, the impact that data abundance is having on the world is undeniable. All of the world’s most valuable companies are heavily reliant on data for their continued success. Even oil giant Saudi Aramco, the world’s most valuable company, runs a 6,...

Pet Travel Takes Over The Roads

We’ve seen a serious influx in pet ownership since Covid-19, during which nearly one in five U.S. households acquired a cat or dog. A new wave of pet owners, combined with an unprecedented interest in car travel, has led the travel and hospitality industry to embrace pets in ways they never have before. According to a recent Hilton survey, 55% of Americans who are pet owners are likely to trav...

What's In The Metaverse Opportunity For Museums ?

A recent report by UTA and Vox sheds light on how cultural organizations can add value to the metaverse and its Gen Z users. While virtual environments have been present for decades, chiefly in the gaming sector, the idea of the metaverse has only lately gained mainstream and cultural traction. Riding on the winds of the NFT boom, metaverse platforms such as Decentraland, The Sandbox, and Roblo...

Asenso Optimized Record Player for Millennials and Gen Z Consumers

Asenso is a modern concept of vertical record player with soft blue color and bold graphical shapes. In simple words, Vinyl records are rotating disks used for storing music. Just in case you don’t know, phonograph records were a commercial form of music storage since ear 1800s, it slowly gained its popularity around 1912. However, around 1991 when compact discs arrive, these phonograph record...

IDC - Meta’s Dominance in the VR Market will be Challenged in the Coming Years

Global shipments for virtual reality (VR) headsets jumped 241.6% during the first quarter of 2022 (1Q22) compared to the same period last year, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. Continued demand and easing supply helped drive the category forward though it is worth noting that 1Q21 was plagued w...

(PDF) PwC : Global Entertainment & Media Outlook 2022–2026

Fault lines and fractures: Innovation and growth in a new competitive landscape.2021 was a year of uncertainty in public health, supply chains and geopolitics. But amid all the uncertainty came a greater clarity about the overall trends of the entertainment and media (E&M) market, the forces driving growth, and an understanding of the fault lines and fractures forming in consumer behaviours...

This Startup Is Using AI to Help Keep Store Shelves Stocked - Wisy.ai

Wisy’s platform eases supply-chain issues by tracking inventory. Store employees take a picture of a product on display using Wisy's platform, and the AI records information based. Shoppers are seeing more and more empty shelves, as stores around the world struggle to keep products stocked. The situation is the result of supply-chain issues caused in part by the COVID-19 pandemic. The product-...

 

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