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Inside Pepsi's Multimedia Halftime Show Plans for Super Bowl LVI

As Pepsi prepares for its eleventh year as the title sponsor of the Super Bowl Halftime Show, the beverage giant takes The Drum behind the scenes of its plan to elevate the entertainment experience.This year’s Super Bowl will reside in Inglewood, California’s SoFi Stadium. The sparkling venue will host five of the most iconic hip-hop artists of all time: Dr. Dre, Snoop Dogg, Eminem, Mary J. B...

Water-Free, Vegan Detergent Sheets for Eco-Friendly Laundry

Frey's detergent sheets save water and reduce plastic waste.The dissolvable sheets can be used in place of liquid detergents, saving water while reducing plastic pollutionSpotted: Doing the laundry is one of life’s daily rituals. But how we keep our clothes clean matters. Today, liquid detergents remain common. These use up a lot of water and often come in non-recyclable plastic packaging. Now...

(PDF) CES 2022 - Trends to Watch

The “CES 2022 Trends to Watch” session gives members of the media a look at the trends that are shaping the industry.Autonomous car races, loneliness remedies and carbon neutrality top this year's list of tech trends to watch at CES. The Omicron variant hasn't kept the future of technology from showing up in Las Vegas for the Consumer Electronics Show, better known as CES.“Innovation tends t...

(CES 2022) Lenovo's New ThinkBook Has a Bizarre Second Display

If the 17.3-inch, 21:10 display wasn't strange enough, the deck houses a secondary 8-inch touchscreen.CES 2022 has been strange for a lot of reasons, and now you can add another, because one of the coolest things shown at this year’s event is a...business laptop?Lenovo already gave business customers a fun toy to play with when it launched the ThinkPad X1 Fold, and now it’s releasing the Thin...

Gartner - 5 Impactful Technologies for 2022

Smart spaces, homomorphic encryption, generative AI, graph technologies and the metaverse will disrupt and transform entire markets.Impact Radar for 2022Most of this year's emerging technologies and trends are three to eight years out from reaching early majority. This signals that significant innovation will happen in the years ahead. Let’s look at the five we think will prove most interestin...

(CES 2022) Nanotech Startup Somalytics Shows Off Tiny Paper-based Capacitive Sensors

Carbon nanotubes built into the structure of paper form the basis of a sensor technology that could transform the interaction between people and digital devices.Somalytics, a startup launched in November 2021 to commercialise technology developed by researchers at the University of Washington (in collaboration with CoMotion), is showing off two innovative sensor-driven devices at CES 2022. Soma...

NFT Market Surpassed $40 Billion in 2021, New Estimate Shows

Nearly $41 billion worth of cryptocurrency was sent to two types of Ethereum smart contracts associated with NFT marketplaces and collections from the beginning of 2021 through mid-December, according to a new estimate from blockchain analytics firm Chainalysis Inc. [NFT Meebit #1637 by Larva Labs near to a physical representation of the Meebit series arranged, during the press preview of the P...

(Infographic) 8 Emerging Visual Trends for 2022

It's a new year, and online culture has shifted significantly over the last 24 months. Have you changed your approach to visual content and/or branding in-line with evolving trends?Of course, you don't have to update your visual approach, necessarily, as a key part of effective branding is developing a recognizable, consistent strategy. But even so, updating the presentation style of your posts...

Corona's New Beer Adds Vitamin D, Removes Alcohol

Starting in Canada, the AB InBev brand takes aim at the burgeoning zero alcohol market. Corona is introducing a new alcohol-free beer blended with Vitamin D called “Sunbrew,” as it seeks to underline its credentials as a brand “born on the beach" and capitalize on the burgeoning non-alcoholic drinks market.The brew, which makes its timely debut as consumers grapple with the quandary of how t...

 

  Emerging Trends & Future Opportunities


 
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