Think Gen Z Doesn’t Drink ? A Major New Study Says Otherwise
A new report reveals legal-age Gen-Zers are drinking at almost the exact same rate as the rest of...
"Consumer" Trends 32/2059
TREND DATABASE (30,000+ Innovations)
Gallup - Daily AI Use Among U.S. Employees Has Nearly Quadrupled in...
Organizational AI Adoption Jumps Six Points.47% of U.S. employees say their organization has inte...
Pew - Young Americans Become More Hostile to AI, Fearing Job Losses
The youngest members of the US workforce are increasingly skeptical about artificial intelligence...
Most Popular College Degrees Ranked by ROI After 5 Years in Workforce
With the average cost of college now exceeding $43,000 per year, students face difficult question...
(Infographic) How Kids, Parents, and Grandparents Use Technology Di...
Technology plays an important role in daily life for people of all ages, but the reasons people u...
Economist - Does AI Stop Children From Learning ?
In a recent study, pupils using AI saw their average homework score rise by 18% across all subjec...
Health as the New Wealth : How Gen Z and Millennials Are Redefining...
Priced out of the American dream, Gen Z and millennials are delaying traditional milestones like...
Gen Z is Over Dating Apps. This 403% Surge Reveals What They’re Do...
Dating-minded trivia events have exploded in popularity as young singles turn to hobbies to make...
The New AI Super-Rich Are Reshaping the Market for Jets, Yachts and...
The rapid expansion of artificial intelligence pioneers such as OpenAI and Anthropic is creating...
Buzz-Free Drinking ? The Rise of Non-Alcoholic Beer
As the global brewing industry is struggling to grow, alcohol-free beer has become one of the bri...
(PDF) BCG Intelligent Cities Index 2026 : How Artificial Intelligen...
BCG’s inaugural Intelligent Cities Index shows how AI, digital capabilities, and robust governan...
Is AI Productivity Growth in the Room With Us Right Now ? The Fog o...
AI, according to Kevin Warsh, could be one of the most significant changes in the US economy in h...
Running's Boom Goes Premium
Running Is Becoming A Luxury Lifestyle.US running apparel sales climbed 10% to nearly $1B, while...
Smartphone Wishlist : It's All About the Battery Life
Over the past few years, smartphone improvements have become increasingly incremental with recent...
PwC's 2026 Financial Services Workforce AI Survey : AI Skills More...
PwC's 2026 Financial Services Workforce AI Survey shows firms moving aggressively on AI—but many...
The Rise of ‘Conspicuous Waiting’: How Gen Z is Turning the Queu...
The Gilded Age economist Thorstein Veblen famously wrote about “conspicuous consumption,” the i...
Love in the Time of AI : Chatbots Are Taking Over Online Dating
Some singles are turning to AI-trained matchmakers as they burn out on swiping.When Zasckia Villa...
The AI Book Boom: How Generative Tools Are Flooding Digital Storefr...
From literature to law to music, AI has lowered the skills and effort required for some work. The...
(Infographic) How Have the Top 25 Most Popular College Majors Chang...
Choosing a college major is one of the big decisions a student will make in their lifetime. That...
(Infographic) The Attention Economy: Where Your Time Actually Goes
The modern internet is no longer just a source of information—it has become an economy built aro...
Entertainment Turnoffs : Costs, Ads and Too Many Choices
If affordability drives entertainment spending, it’s only logical that rising costs are the bigg...
Pew - Americans Are More Dissatisfied With How Their Democracy Is W...
Around seven-in-ten U.S. adults (69%) say they are dissatisfied with the way democracy is working...
Dentsu Hong Kong - Silver Is The New Gold
Silver Is the New Gold: dentsu Hong Kong Reveals the Untapped Spending Power of Hong Kong’s Affl...
Why Consumers Are Ditching Polyester for Natural Fibres
The material has become a lightning rod on social media as shoppers reject synthetics and seek ou...
You Just Hired A Million Bad Employees
AI was supposed to replace human labor. Instead, it has fundamentally reshaped how work is organi...
A Tough Job Market for Young Coders
The chart displays indexed US software developer employment headcount by age group from 2022 to m...
Five Cups of Coffee a Day Is Fine for Most Adults, Heart Associatio...
Research has been mixed but association says evidence of coffee’s safety and even benefits has b...
(PDF) Deloitte - 2026 Gen Z And Millennial Survey
The 15th anniversary edition of Deloitte’s global survey finds Gen Zs and millennials are seekin...
The Great AI Layoff Is Turning Into The Great AI Rehire
Companies that replaced workers with AI are discovering an expensive reality: Automation without...
Pew - Nearly 6 in 10 Young Women Get Health and Wellness Informatio...
A new Pew Research Center survey shows that social media influencers have become a major source o...
Why AI Might Actually Help Solve the Next Labor Crisis
New economic research might be pointing toward shift in thinking about what AI means for job mark...
(PDF) BCG - True-Luxury Global Consumer Insights 2026
For the 12th edition of True-Luxury Global Consumer Insights, BCG and Altagamma partnered to expl...
