Boomer vs. Gen Z : The Most Popular Subscription Services by Genera...
Amazon Video or Apple TV+? Spotify or Amazon Music Unlimited? People are spending a pretty penny...
"Consumer" Trends 32/1963
TREND DATABASE (30,000+ Innovations)
Users Regard Apple Watch as a Medical Tool and Worry About Results
The continued addition of health and fitness features to Apple Watch, Fitbit and other devices, h...
(PDF) Annual Software Engineer Compensation Report - 2021
Levels.fyi's annual software engineer compensation report. View top paying companies, locations &...
Half of US Need Glasses By 2050
Data from the BHVI predicts that by 2050 almost half of the global population could be affected b...
(Infographic) World Reading Habits in 2021
We read a lot more books in 2020 because of lockdowns. Did we read as much in 2021?That’s what w...
Prediction Consensus : What the Experts See Coming in 2022
During times of uncertainty though, we’re even more eager to predict what’s to come. To satisfy...
People Are Still Quitting in Droves
The number of Americans quitting their jobs hit an all-time high of 4.5m in November. Folks in ho...
American Christmas Essentials
While every family celebrates Christmas a little differently, each with its own sets of customs a...
(PDF) Capgemini - How to Drive AI to Transform the Financial Servic...
AI-enabled interaction is the root of great customer service today.COVID-19 has increased custome...
(Infographic) Hybrid Workers Are Exercising More and Are Therefore...
People who are exercising more said they felt happier.Respondents who are working out more said t...
The Five-Day Office Week Isn’t Coming Back. WFH Is Here to Stay
Workers and managers want to increase telework: OECD survey. OECD study finds bigger share of tel...
Is NFT-Mania Slowing Down ?
Back in March we wrote about "crypto art" — which turned out to be the early days of what would...
(Infographic) It's Time to Rethink Baby Boomers
As the silver tsunami crests, marketers must learn how to speak to a more active and tech-savvy c...
Faster Fashion ? Gen Z has a New Favorite Shopping App - Shein
The company, founded in 2008 in China, has exploded into the world of fast fashion, with Google d...
(Infographic) How Do Americans Feel About Meat Consumption ?
Plant-based food is becoming increasingly popular in the United States. Whether cutting back on m...
Global Tobacco Use Is Steadily Declining
In a bid to phase out smoking in its society, New Zealand plans to ban the sale of tobacco to fut...
(PDF) BCG - The Consumer Sentiment : November 2021
It’s a nagging feeling that we just can’t move on—that’s how US consumers seem to be experien...
US BNPL Service Users, by Generation, 2018-2025
Which generation leads BNPL’s forward march ?For more insights and key statistics on the biggest...
Why Americans Don't Want Kids
For the majority of childless adults in the U.S., the reason for not having kids is bluntly simpl...
Have Shopping Holidays Jumped the Shark ?
After years of unabated growth, Black Friday and Cyber Monday online sales dipped for the first t...
Where Consumers are Most Comfortable with Secondhand Clothing
In China and the US, 59% of internet users are comfortable using secondhand clothing items, makin...
The Word of The Year 2021 is... NFT
NFT Declared “Word of the Year” by Dictionary Stalwarts Collins.Notable wordsmith, Collins, of...
Share Doing No Traveling Still Elevated by Covid-19
In the second half of 2021, the share of people saying they had done no traveling at all in the p...
The Most Popular Smart Fitness Equipment Among US Adults
Despite Peloton's recent losses, the company still boasts the most popular piece of smart fit...
(Infographic) How to Hit The Top on Each Social Media Platform
The creator economy has produced thousands of social media entrepreneurs who have built mega-audi...
(PDF) BCG - Navigating a Diverse World of Consumer Mindsets and Choice
As companies explore the world for new sources of growth, many search for commonalities that can...
(PDF) Mckinsey - US Holiday Shopping 2021 Survey
As holiday shopping ramps up—and supply-chain issues persist—forward-looking retailers are alre...
(PDF) Pew - What Makes Life Meaningful ?
Family is preeminent for most publics but work, material well-being and health also play a key ro...
(Infographic) The 2021 State of the Octoverse
Every year, The State of the Octoverse analyzes data from millions of developers and repositories...
Amost 30% of 13-Year-Olds Never Read for Fun
The proportion of 13-year-old students who say they "read for fun" almost every day has roughly h...
(Infographic) What Is Everyone Doing on Their Second Screens?
Programming like reality TV, talk shows, game shows and live sports see the most frequent second-...
(PDF) Mckinsey - The Future of Mobility : Asia’s Consumers on The...
Economic growth and shifting consumer values are transforming the opportunities in Asia for playe...
