Is Luxury Missing Out on China’s Cycling Boom ?
Gen Z is continuing China’s historic cycling craze with premium styling inspiration on Xiaohongs...
"Millennial" Trends 32/574
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(PDF) BCG - How Can US Brands Reach Gen Z ?
New BCG research reveals a number of characteristics that US retailers and brands should know abo...
(PDF) What Consumers Want from Influencer Marketing
A new research report on influencer marketing published by analytics company. Sprout Social revea...
Generation Z is Unprecedentedly Rich
Millennials were poorer at this stage in their lives. So were baby-boomers.Generation z is taking...
34% of Gen Z Consumers Say Splurging Contributes to Financial Distress
The title of PYMNTS Intelligence’s new report, “Why 60% of Gen Z’s Live Paycheck to Paycheck”...
(PDF) Mckinsey - Where is Customer Care in 2024 ?
Gen Z consumers are picking up the phone, boomers are using digital chat, and AI technologies are...
(Infographic) America’s Most Popular Beers, by Generation
In this graphic we’ve visualized the most popular beers for each U.S. generation as of Q4 2023,...
(PDF) Deloitte’s 2024 Digital Media Trends
As streaming, social, and gaming converge, companies should consider comprehensive strategies to...
(PDF) Knight Frank - The 2024 Wealth Report
World's ultra-wealthy population to rise by 28% in five years. The US and Middle East will drive...
Generation Gaps : People Don't Identify with The Generation They Be...
Debates on the differences between the generations have arguably never been louder, with the age...
(PDF) BoF - How to Turn Data Into Meaningful Customer Connections
Before fashion businesses can put artificial intelligence to work or target the right shoppers on...
(PDF) The Most Critical Consumer Trends for 2024
Here are some things to know about consumers in 2024: 63% have a negative outlook about the state...
Hermès, Chanel, LV Hike Prices in China Despite Economic Headwinds
Luxury brands are strategically raising their prices in China amid slowing economic growth. But w...
Young People More Likely to Buy Brands Backed by Famous People
Celebrities and influencers create a "coolness" halo effect with Gen Z and millennial consumers,...
(PDF) Mckinsey - The Trends Defining The $1.8 Trillion Global Welln...
Our latest Future of Wellness survey finds that consumers are taking greater control over their h...
(Infographic) How to Reach Financial Happiness
Many Americans believe that you need $1.2 million to reach financial happiness. So, it follows th...
Extremely Online : American Teens' Social Media Habits
A new survey has found that maybe the older generations were right after all: teenagers these day...
Bain - Asia and Europe Are Propelling Luxury Through 2023
According to Bain & Co, the Personal Luxury Goods market is set to slow, with growth of betwe...
What is Motivating China’s New Hard Luxury Consumer ?
Sustainability, Gen Z, and new wealth are propelling the growth of China’s luxury watch and jewe...
Here’s What We Know About Generative AI’s Impact on White-Collar...
Since generative artificial intelligence burst on to the scene last November, the forecast for wh...
(Infographic) 50 Years of Music Industry Revenues, by Format
In the ever-changing world of music, 2022 marked yet another milestone. For the seventh year in a...
The Breakfast Category is Under Pressure
It's crunch time for manufacturers of the ‘breakfast of champions’: next month Kellogg’s, the...
(Infographic) Video Game Engagement, by Generation
By 2025, the number of gamers is estimated to reach 3.6 billion and generate a whopping $211 bill...
(Infographic) Salesforce - Generative AI Snapshot Research : The AI...
New AI Usage Data Shows Who’s Using AI — and Uncovers a Population of ‘Super-Users’.Nearly ha...
(Video) How Topgolf Plans to Become Even Bigger Than Actual Golf
The high-tech beer, wings, and driving range experience for millennials and Gen Z is working to b...
How The Cost of Living Crisis Affects Young People Around the World
Younger workers have been hit hard by the rising cost of living, according to a new survey. Gen Z...
Generative AI Use will Continue Its Climb Across All Age Groups, Es...
Generative AI use will continue its climb across all age groups, especially among millennials and...
Prime Time for Boomers : Streaming Services Captivate Older Audiences
The share of older Americans who subscribe to live streaming services grew 60% over the past year...
(PDF) Mckinsey - Gen Z Mental Health : The Impact of Tech and Socia...
A new McKinsey Health Institute survey finds that Gen Z’s social media engagement can feel negat...
Why Young Shoppers are Cool with Counterfeits
On TikTok, guides to buying ‘dupes’ of pricey luxury items are gaining a following.In 2012, a c...
(PDF) BCG - Luxury Preowned Watches, Your Time Has Come
Part fashion, part status symbol, part mechanical art, luxury watches over the years have won adm...
(PDF) Bain - 4 Ways Younger Shoppers Will Change Retail
Bain & Company and Google surveyed nearly 5,800 US consumers to gauge how retail is likely to...
