TREND REPORTS
Amputees Feel Sense of Touch Through Missing Arms
[Tech]
2016/11/08 10:59
A collaboration between scientists at University of Chicago and Case Western Reserve University has led to two amputees perceiving a sense of touch in their missing hands. Last month we reported on a man who was able to feel via the fingers of a robotic arm that were equipped with pressure sensors. In that study, the volunteer had a brain implant placed into the primary somatosensory cortex of...
Mini Motorbike Makes for a Fun, Fashionable and Clean Commute - Motochimp
[Product]
2016/11/08 10:59
The Motochimp has an extruded aluminum alloy rectangular body unit.Who said getting around needs to be a slog? Not Vanda Electrics, that's for sure. Fresh from unveiling plans for its country's first home-grown hypercar earlier this year, the Singaporean firm is now showing off a new mini motorbike designed for clean, cost-effective and quirky urban commuting.The Motochimp looks unlike anything...
(Infographic) Multicultural Millennials Take Brand Loyalty Seriously
[Consumer]
2016/11/08 10:59
Millennials are buying luxury brands, but they don't perceive themselves as frivolous. Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it comes to loyalty, multicultural millennials give as much as they get," said Buzz Marketing Group CEO and founder Tina W...
(PDF) Ericsson Cosumerlab - TV and Media 2016 Report
[Consumer]
2016/11/07 10:42
The average American will waste 1.3 years over a lifetime looking for something to watch on TVWe really are frittering away our lives in front of the television, a new study suggests.The average person in the US spends 23 minutes per day flipping through live TV channels and searching the TV guide for something to watch, according to the communications company Ericsson’s 2016 ConsumerLab TV &a...
(Video) Sunflower Labs Raises $2.1M to Build a Flying Home Security System
[Investing]
2016/11/07 10:42
Broadband at home, motion sensors and high definition video cameras led to a renaissance in home security systems over the past decade.But big problems remain in residential security, says Alex Pachikov, CEO and cofounder of Sunflower Labs with CTO Chris Eheim. Stationary cameras don’t detect would-be intruders until they are close or actively trying to enter the home, he said.Palo Alto-based...
(Infographic) The Numbers Behind the New York Times’ Digital Transition
[Business]
2016/11/07 10:42
For the most part, legacy print media stalwarts are dying a death by a thousand cuts.There are exceptions to this rule, and The New York Times is often touted as the best example of an old-school media company that is successfully navigating the challenging transition to digital. They’ve experimented with different types of content and tactics to get eyeballs, while also shifting their company...
(Video) Tiny Bubbles and Force Fields: Feeling the Virtual World With Ultrasound
[Tech]
2016/11/07 10:41
I pushed my hand forward, palm down, until I could see it on the laptop screen. My real-life hand interrupted a virtual stream of bubbles that I felt gently popping against my palm.Wow. I left my hand there for a long time—the touch of bubbles popping is actually quite pleasant, particularly in a virtual world, where you’re not getting wet and slimy from bubble soap.That was my introduction t...
People Don't Think Apple's iPhone is a Good Value for The Money
[Consumer]
2016/11/07 10:41
Here's one issue with Apple's brand: People don't think it offers good value for the money, according to a survey conducted by UBS. Only 20% of 6,500 people surveyed by UBS in the US, the UK, China, Germany, and Japan say that Apple's iPhone "offers value for money."That's far behind rivals like Samsung, LG, and Nokia. It's even behind lesser-known brands such as Meizu and ZTE. "It’s a little...
How Marketers Are Using AI to Improve the Brand Experience
[Business]
2016/11/07 10:41
Artificial intelligence can thank Hollywood for its bad rep. Movies like "Ex Machina" and the "Terminator" series conjure up futuristic doomsday scenarios where intelligent machines wreak havoc on humans. However, in real life, humans are already surrounded by artificial intelligence. Amazon and Netflix recommendation engines suggest books or movies based on previous selections, Google Now rero...
(Video) Born to Fly Baby Bundles Stroller and Carry-on Into One
[Product]
2016/11/07 10:40
Traveling alone can be very stressful. But adding children and all the luggage they need to that mix can be enough to send parents insane. The team at Born to Fly Baby is trying to make it a bit easier to travel with young kids by bundling a stowable stroller into a piece of carry-on luggage.When it's all folded up, Born to Fly Baby looks like a regular hard carry-on case from the outside. It m...
(Video) The Story Behind How LYNK & CO Created A Car Brand From Scratch
[Design]
2016/11/07 10:40
Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto companyFollowing the reveal of the 01, LYNK & CO’s debut vehicle as an auto brand, PSFK spoke with Andreas Nilsson, Head of LYNK & CO design, about what distinguishes the brand and how it was brought to life starting from a blank sheet of paper.Fr...
(Video) Telehealth Startup Tyto Care Receives FDA Clearance
[Product]
2016/11/06 11:10
Tyto Care Inc. announced today that the U.S. Food and Drug Administration (FDA) has granted 510(k) clearance for its digital stethoscope, a device that will be part of its advanced set of examination tools now being introduced to the world of telehealth. Tyto Care is launching a comprehensive telehealth solution that includes state-of-the-art digital tools for examining the ears, throat, skin,...
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