TREND REPORTS
(PDF) BCG - To Boost Impact, Tailor Touchpoints to Customer Needs
[Consumer]
2019/02/20 09:05
Today’s brand teams face more complexity than ever before: fragmented brand and product portfolios, the growth of new channels and e-commerce, and an increasing array of media options. At the same time, consumers are demanding more personalized and relevant engagement. As a result, the challenge to navigate through that complexity and deliver a consistent consumer experience has become particu...
Groundbreaking New Technique can Turn Plastic Waste Into Energy-Dense Fuel
[Tech]
2019/02/20 09:04
Use of Supercritical Water for the Liquefaction of Polypropylene into Oil.The world has a plastic problem. According to the United Nations, upward of 8 million tons of plastics makes its way into the oceans each year. Exactly how you get rid of this has been the subject of plenty of investigation. Efforts have focused on everything from reducing the use of plastics in packaging to using drones...
This Revolutionary Fabric Could Make Flying Economy Less Terrible
[Design]
2019/02/20 09:03
We all know that sitting in an economy class seat on an airplane is murder on your back, your legs, and your sanity. But a new concept developed for the airplane manufacturer Airbus claims to be able to ease your aches and pains through a smart textile.THE MAGIC OF CONDUCTIVE THREADThe London-based design firm Layer has created a prototype seat that’s knitted with conductive thread. During a p...
The Top Earning Celebrities, Dead and Alive
[Investing]
2019/02/20 09:02
Wealth does not always follow fame, but when properly monetized, stardom can be a powerful tool for building a fortune.The act of turning one’s self into a marketing machine is epitomized by 21-year-old Kylie Jenner, who was the fourth highest earning celebrity in 2018. Leveraging her massive social media following, Jenner has turned Kylie Cosmetics into a force to be reckoned with. Recently,...
(PDF) Mckinsey - The State of Fashion 2019
[Business]
2019/02/19 10:50
Shoppers, particularly younger ones, have social and environmental issues on their minds. Here’s what the fashion industry should know about the trend.Younger consumers are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. They increasingly back their beliefs with their shopping habits, favoring brands that are aligned with th...
The Brands Americans Can’t Live Without
[Consumer]
2019/02/19 10:50
Some brands have loyal customers. Others have those who claim their lives would be over if they had to live without them. In the 2019 edition of the Brand Intimacy Study by marketing agency MBLM, Apple and Google were the two companies tied for having most U.S. customers convinced their products were essential for survival. 38 percent of Apple and Google users said they couldn’t live without t...
Atomo has Invented the World's First Beanless Coffee
[Product]
2019/02/19 10:50
Atomo Coffee doesn’t actually have any coffee in it, but it might be the future of coffee.Climate change is threatening your favorite coffee. As heat, drought, and increasing pests start to limit where coffee beans can grow, the industry is struggling to adapt–but one startup is attempting to tackle the problem by reverse engineering a cup of coffee that can be made without coffee beans.Farme...
(PDF) Which Songs Stick in Your Mind ?
[Consumer]
2019/02/19 10:49
Millennials remember the newest hit songs best, but the late 20th century struck a chord.THE CLASH, a British punk band, declared in 1979 that “phoney Beatlemania has bitten the dust”. Four decades later, a team of psychologists at New York University has found that the Fab Four are alive and well in the minds of millennials. The psychologists wanted to investigate how young people’s “colle...
(Video) Holoride Creates Carsickness-Battling VR Experience for the Self-Driving Cars
[Product]
2019/02/19 10:49
German start-up Holoride has designed a virtual-reality experience for the backseats of taxis, for passengers in autonomous vehicles or for kids on long car trips.Holoride's games and visualisations provide entertainment that's specifically tailored to passengers, incorporating the car's real-time movements, such as acceleration and steering.The resulting experiences are not only immersive, the...
Samsung Quits Making New Blu-ray Players
[Business]
2019/02/19 10:49
The beginning of the end for physical discs ?Slowly but surely, spinning discs are dying out, and Samsung just put another nail in their coffin. The company told Forbes that it’s done producing new 4K Ultra HD Blu-ray players — and CNET was able to confirm that Samsung is halting production on at least some of its 1080p Blu-ray players as well.“Samsung will no longer introduce new Blu-ray or...
Bill Gates-Backed Vicarious Surgical Adds a VR Twist to Robots in the Operating Room
[Investing]
2019/02/19 10:49
In an operating room in rural Idaho, doctors prep a patient for surgery. They make a tiny, thumb-sized incision into the patient and insert a small robot while across the country a surgeon puts on a virtual reality headset, grabs their controllers and prepares to operate.While this scene may seem like science fiction now, a Charlestown, Mass.-based startup called Vicarious Surgical is developin...
(Infographic) Meet Generation Z : The Newest Member to the Workforce
[Consumer]
2019/02/19 10:48
Every generation approaches the workplace differently. While talk over the last decade has largely focused on understanding the work habits and attitudes of Millennials, it’s already time for a new generation to enter the fold.Generation Z, the group born after the Millennials, is entering their early adult years and starting their young careers. What makes them different, and how will they ap...
Emerging Trends & Future Opportunities
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[매일경제] "2022 트렌드 전망 보고서' 파괴적 혁신 기술과 글로벌 유망 비즈니스 총망라"
[동아일보] "트렌드버드, 기업 고객 위한 맞춤형 동영상 제작 서비스 제공"
[한국경제] "트렌드버드, 글로벌 유니콘 스타트업 및 트렌드 분석 영상 서비스"
[조선일보] "트렌드버드, 핵심 비즈니스 키워드 담은 2020 트렌드 전망 보고서 발간" https://biz.chosun.com/site/data/html_dir/2020/01/10/2020011002149.htm
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세계 최고의 트렌드 리서치: 트렌드버드_ 2022년 Trend Report
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- (동아일보) https://www.donga.com/news/article/all/20210121/105034236/2
- (조선비즈) https://biz.chosun.com/site/data/html_dir/2021/01/21/2021012102519.html
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- (머니투데이) http://mtview.php?no=2021012211302227151
- (뉴스1) https://www.news1.kr/articles/?4188469
- (디지털타임즈) http://www.dt.co.kr/contents.html?article_no=2021012002109923071012
1) Daily Trend Report
2) Monthly Trend Report : February. 2024 Edition - http://www.trendbird.biz/27190
6 - CORE FUNCTIONS
- NO.1 New Biz / Strategy / Business Model (329-Page) : 신사업, 전략, 비즈니스모델 트렌드
- NO.2 Emerging Tech / Patent / Science (163-Page) : 이머징 테크, 특허기술, 원천기술 트렌드
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- NO.5 Idea / New Product / Innovation (152-Page) : 아이디어, 신제품, 혁신제품 트렌드
- NO.6 Marketing / Advertising / Consumer (231-Page) : 마케팅, 광고, 컨슈머 동향 트렌드
6 - EMERGING INDUSTRIES
- NO.7 AI / Robot / Big-Data Trends (159-Page) : AI, 로봇, 빅데이터 트렌드
- NO.8 Commerce / Retail / Shopping Trends (184-Page) : 커머스, 리테일, 쇼핑 트렌드
- NO.9 Web / Mobile / Social Trends (197-Page) : 웹, 모바일, 소셜네트워크 트렌드
- NO.10 Auto / Mobility / Transportation Trends (130-Page) : 자동차, 모빌리티, 에너지 트렌드
- NO.11 Healthcare / Medical / Bio-Tech (131-Page) : 헬스케어, 의료기술, 바이오테크 트렌드
- NO.12 Luxury / Beauty / Fashion (135-Page) : 럭셔리, 뷰티, 패션 트렌드
5) Trend Database : Search "Artificial Intelligence" - http://www.trendbird.biz/search/artificial%20intelligence
