TREND REPORTS
(Patent) Apple is Considering AirPods Charging Cases That Can be Worn Like Jewellery
[Tech]
2023/08/09 09:10
Like 90s glow sticks, but they'll juice your AirPods.The positives of owning Apple's AirPods Pro 2 earbuds, AirPods (2019) or the original AirPods Pro are many, but music that's incredibly easy to wear and transport is top of the list for most people. The negatives? Remember that meme where, upon flipping open an AirPods case, one earpiece was notably absent from the nest – and music appeared...
BCG - Don’t Overlook Your Mature Consumers
[Consumer]
2023/08/09 09:09
Consumer brands are scouring the planet for markets that offer steady growth and new opportunities in today’s challenging environment. Yet many of them are overlooking a multi-trillion-dollar market right under their noses: the 1 billion consumers around the world between the ages of 50 and 70.Why do many brands neglect mature consumers? First, they don’t understand them as well as they do yo...
Blue Bottle Coffee's New Balance Collab Is Strangely Flavorless
[Product]
2023/08/09 09:08
America's bigger cities. So it's odd that a well-connected café intrinsically linked to good taste (both literal and thematic) would partner with New Balance on a sneaker that's so... plain.On August 1, Blue Bottle and New Balance dropped a collaborative Fresh Foam X 1080 v12 shoe that's essentially just a normal-looking white shoe with some blue accents. The Blue Bottle logo is embroidered on...
It’s Been Streaming vs. Cable for a While...And Streaming is Winning
[Business]
2023/08/09 09:07
It’s arguably never been a better time to be a fan of sitting on your couch and watching TV.The rise of streaming has brought with it a golden age of television, as more original scripted shows have been made in the last few years than ever before. But, if it’s the golden age for viewers, it’s been more bronze for many involved in the production of our favorite shows and movies.Indeed, the c...
Boox Palma is a 6-inch e-Reader with Full Android for $280
[Product]
2023/08/09 09:06
E-reader brand Onyx is back with an unusual mobile device – an e-reader the size of an average smartphone.It’s called the Boox Palma and has a screen measuring just 6.13 inches (about 156 mm) across, making it a bit bigger than the Samsung Galaxy S23. Onyx has dabbled with compact tablets before, like the Boox Poke5. However, the company chose a lengthier screen this time over a stout one. Th...
This Clever Material Made from Fungi Could Save Your Home in a Fire
[Tech]
2023/08/09 09:05
Scientists often talk about fungi in ‘iceberg’ terms, in that what you see above the surface is a small fraction of what lies beneath. Dig into the dirt below a mushroom cup and you’re likely to find a vast network of mycelium, the nutrients and communications system that plays such an important role in ecosystem support.Not surprisingly, mycelium, with its complex web of branched, tubular f...
Generative AI Use will Continue Its Climb Across All Age Groups, Especially Among Gen MZ
[Consumer]
2023/08/09 09:04
Generative AI use will continue its climb across all age groups, especially among millennials and Gen Z.Key stat: In 2025, more than half of US Gen Zers (52.9%) and millennials (52.0%) will be monthly generative AI users, according to our forecast.Beyond the chart:Next year, over 100 million people in the US will use generative AI, per our forecast.ChatGPT is one of the biggest drivers of gener...
Tesla Releases Cardboard Cat House Informed by Cybertruck in China
[Design]
2023/08/09 09:03
It is International Cat Day, and Tesla has a surprise in store as it unveils its own Tesla Cybertruck cat litter box made of cardboard for furry pets, ahead of the official release of the car’s real models. The first real model of the Tesla Cybertruck has already been revealed and produced at the company’s Giga Texas, four years after it was first announced to the public and following two yea...
(PDF) BCG - How CMOs Are Succeeding with Generative AI
[Business]
2023/08/08 09:10
The reality of generative AI (GenAI) is catching up to the hype about how it could disrupt the roles of marketers and of marketing itself. Our April 2023 survey of over 200 CMOs from several sectors in eight countries in North America, Europe, and Asia revealed that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive ad...
