Can Gap Keep Up Its Hot Streak ?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond m...
"Marketing" Trends 32/1713
TREND DATABASE (30,000+ Innovations)
A Little Pressure Helped Pepsi. Can the Rest of the Food Industry F...
PepsiCo just pulled off something rare in the food industry: It got consumers to come back.For th...
The Beauty Brands That Won Coachella
While the music festival’s official sponsors ranked high in visibility, Rhode’s off-site activa...
Protein Is Hotter Than Ever. So Why Is the Owner of Quest and Atkin...
America’s protein craze ought to mean boom times for Simply Good Foods, which sells protein bars...
Peptides Signal the Next Frontier in Beauty and Wellness
The beauty industry is entering a new phase—one defined less by surface-level aesthetics and mor...
BoF - The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily op...
(PDF) Mckinsey - Disruptor Brands Are Rewriting the Rules of CPG Gr...
Disruptor-led growth is reshaping nearly every CPG category. Five disruption archetypes—and six...
Bluefish Raises $43M to Help Brands Show Up in ChatGPT, Claude And...
Co-led by Threshold and NEA, financing accelerates rollout of the Bluefish Agentic Marketing plat...
(PDF) BCG - Agentic Scenarios Every Marketer Must Prepare For
No one knows how the agentic future will unfold. While there are numerous possible pathways, prep...
Top Luxury Fashion Brands By U.S. Web Traffic
The digital arena for U.S. luxury fashion reveals a distinctly tiered hierarchy, one where Louis...
(Video) These AI-Powered Guide Dogs Don’t Just Lead – They Talk
Since the early 1900s, dogs have helped people who are blind or have low vision to navigate their...
Porsche Deliveries Drop in First Months of Year
Deliveries in Porsche’s largest sales region of North America fell 11% and 21% in China. Porsche...
CB Insights - The Future of the Enterprise AI Buildout
CB Insights predictive intelligence uncovers how S&P 500 companies are building their strateg...
Bain - When People Never See Your App : Designing Brands for the Ag...
How brands can thrive—and grow—in the age of AI agents.A growing number of shoppers use GenAI t...
AI Has Come For Domino’s Pizza Tracker, And We’re Not Mad About It
Domino’s pizza tracker gets a new look and AI brains that will pinpoint your pizza’s delivery t...
(Video) Škoda's Cycling Gadget Helps You Avoid Crashing Into Audio...
Czech automaker Škoda took on an interesting side quest recently to improve road safety – but f...
Beauty’s New Challenger Conglomerate Has Always Been Here
By shedding its food and ice cream businesses, Unilever is betting big on beauty. But matching th...
This Wearable Runs an On-Device AI With 2-Week Battery Life
Mai is a wrist-worn device focused on women’s health and safety.Most wearable devices can’t run...
Dove Puts Algorithmic Beauty on Display to Show How Differences Mak...
'The Beauty Machine' campaign from Ogilvy shows how algorithms reinforce a single face of beauty...
Uber Turns Sunbed Wars Into A Smart Plug For Reserve
Uber has brought the ritual of the holiday sunbed scramble to London in a playful campaign for it...
(Infographic) 25 Ways Businesses Used AI in 2025
AI is one of the hottest topics of 2026 and it’s clear why when we examine these statistics from...
AI Wrote More Than Humans in 2025, Becoming the Internet’s Biggest...
For the first time, machines began producing more written content than humans. What started as a...
Is AI Antithetical to Luxury ?
The AI Backlash Comes for Prada.Feathers fly: Prada’s Spring/Summer 2026 campaign is unsettling....
Which High Street Fashion Brands Are Winning the AI Discovery Battle ?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a compet...
L'Oréal And Nvidia To Accelerate Beauty Discovery Powered By Predi...
L'Oréal announced the expansion of its AI partnership with NVIDIA, aimed at accelerating and re-...
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papa...
Websites Are Fading, Brands Prepare For What's Next
Agentic technology still allows human engagement with traditional screens -- including computers,...
KitKat Turns The Everyday Dash Into A Reminder To Take A Break
KitKat’s latest campaign from Courage transforms the humble dash into a visual cue that the spac...
Deloitte - Tech Decisions Can Drive Big Earnings-Per-Share Gains
Deloitte analysis shows that increasing IT, data and AI investments can nearly double earnings pe...
Content Marketers Embrace AI in Content Creation
Less than four years after the release of ChatGPT marked the beginning of the AI era, artificial...
Hermès ‘Game’ Leaves a Bad Taste
A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès...
Cadbury Brings Back ‘Made to Share’ With Candid Moments of Everyd...
Cadbury has relaunched its ‘Made to Share’ campaign with a new series of press and out-of-home...
