What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it ?
Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit...
"Marketing" Trends 32/1697
TREND DATABASE (30,000+ Innovations)
(PDF) Deloitte - 2026 Consumer Products Industry Global Outlook
Although vital, many of the usual topics and trends affecting consumer packaged goods companies a...
(PDF) BCG - Battle For The Interface : Introducing the Consumer AI...
Artificial intelligence is fundamentally reshaping how consumers discover, evaluate, and purchase...
(Video) Pepsi Lures Coca-Cola’s Popular Polar Bears to Super Bowl...
Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time...
(PDF) BCG - The AI-First Private Equity Firm
Most private equity firms cannot show meaningful returns from AI in many of their portfolio compa...
Fashion Enters Its Wellbeing Era
Fashion brands are opening wellbeing-adjacent ‘third spaces’ and seeking other opportunities to...
Audi Lets The Weather Do The Talking
Audi marks the drop in temperatures with a timely DOOH campaign.As frost settles across the UK, A...
(PDF) Capgemini - How CMOs Can Reclaim Marketing To Build Competiti...
Today’s marketers are expected to do more than ever – drive growth, engage customers, and even...
(Infographic) 9 Psychology Concepts for Marketing
In an era where attention is scarce and competition is relentless, understanding human psychology...
Gartner - AI Techniques Heat Map : Your Strategic Compass
Technology executives must learn strategies for building responsible AI practices, benchmarking i...
Nike Is Trying to Make These Weird Shoes a Big Thing
Nike’s latest shoe will free your mind. Well, that’s what it's saying, at least. January has se...
Coca-Cola Reshapes Leadership to Speed Digital Transformation
Coca-Cola is creating a chief digital officer role and reorganizing senior leadership to accelera...
(PDF) Bain - Paper & Packaging Report 2026
Paper and packaging executives today face a complex set of challenges, including low profitabilit...
The Visual Search Revolution : Google Lens Growth and Commercial Im...
Visual search is transforming the digital marketing landscape, enabling users to explore informat...
Why Equinox Leaned On AI Slop In Its New Year’s Ad Campaign
The fitness chain’s new marketing push features strange AI imagery juxtaposed with real-life fit...
(PDF) CES 2026 Trend To Watch
CES 2026: 3 megatrends set to define this year’s show, according to CTAAt CES 2026, the Consumer...
Patagonia Debuts Japan’s First Regenerative Organic Sake
Patagonia Japan has partnered with Niida Honke, a 300-year-old sake brewery in Fukushima, to rele...
(Infographic) Prediction Consensus : What the Experts See Coming in...
We analyzed over 2,000 predictions from articles, reports, podcasts, and interviews to see what e...
The Sneakers That Mattered Most In 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker autho...
Pop Mart’s 40% Stock Rout Shows Growing Worry Over Labubu Crash
Labubu mania appears to be ebbing as quickly as it surged, driving a roughly 40% rout for former...
Walmart’s AI Strategy : Beyond the Hype, What’s Actually Working
Walmart’s December 9 transfer to Nasdaq wasn’t just a symbolic gesture. The US$905 billion reta...
Prolynx Raises $70M to Redefine Obesity Treatment with Ultra-Long-A...
Prolynx Secures $70 Million Series A to Advance Portfolio of Ultra-Long-Acting Obesity Candidates...
(PDF) 2025 : The State of Generative AI in the Enterprise
The 2025 State of Generative AI in the Enterprise report by Menlo Ventures argues that enterprise...
Bain - Music Discovery : More Channels, More Problems
Consumers find new music via more sources than ever, requiring artists and their record labels to...
AI’s Transformation of Online Shopping Is Just Getting Started
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be read...
Ad Spend to Grow More Than Expected in 2025 as Tariffs Sting Less a...
Global ad revenue, excluding U.S. political advertising, is projected to grow 8.8% in 2025 to $1....
How Salt & Stone Made Fancy Deodorant Into a $140 Million Business
With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has...
While Google And OpenAI Battle For Model Dominance, Anthropic Is Qu...
A survey by venture capital firm Menlo Ventures also finds that agentic AI is still a niche.Anthr...
(PDF) Open AI - 'The State of Enterprise AI' Report
ChatGPT now serves more than 800 million users every week, and this rapid consumer adoption has c...
The Estée Lauder Companies and Jo Malone London Unveil 'AI Scent A...
Estée Lauder’s Jo Malone is launching an “AI Scent Advisor” to convince people to buy perfume...
(PDF) BCG - Growing Salmon Demand : How to Unlock Category Growth
Global salmon demand has been strong, but continued growth requires a new way of thinking as mark...
Human Made Launches Historic IPO on the Tokyo Stock Exchange
Human Made shares begin trading in Tokyo on Thursday, a milestone in streetwear’s evolution from...
