TREND REPORTS
(Infographic) Consumers Prefer High-Quality Imagery to Cutting-Edge Tech From Brands
[Consumer]
2019/05/20 09:03
58.7% say visuals are most impactful kind of brand engagement. Just 16.7% preferred interactive tech like VR and AR, and 12.1% cited conversational tech like chatbots.There are so many brands online, but the majority of consumers follow fewer than 10 of them, according to new research from digital asset management platform Bynder. Maybe that’s because brands have been laying it on a little too...
(PDF) Deloitte - How Countries are Pursuing an AI Advantage
[Business]
2019/05/19 09:10
Companies around the globe, boosted by countries’ various strategies, have worked to implement AI practices. Our survey suggests what early adopters have learned—and how leaders can learn from their AI experiences.WITH leaders increasingly seeing artificial intelligence (AI) as helping to drive the next great economic expansion, a fear of missing out is spreading around the globe. Numerous na...
Construction to Kick Off on World's First 3D-Printed Neighborhood
[Tech]
2019/05/19 09:09
A noble plan to improve housing access for those in need through cutting-edge construction technology is gathering momentum, with a blueprint now in place for what is billed as the world's first 3D-printed community.Set to take shape in Latin America, the cluster of homes is designed for families living on less than US$200 a month, and will ideally serve as proof of concept for low-cost housing...
Avoca-Don’t Dispose This Brilliant Print Ad That Ripens The Fruit For You
[Design]
2019/05/19 09:08
Avocados are as glorious as they are fragile, and you can count yourself lucky when you finally slice into a perfect one. Thanks to this clever print created by advertising agency Sancho BBDO for Colombian Food, you won’t have as many ruined mornings. The ad, printed in the New York Times newspaper, encourages avocado lovers to wrap the page around the stone fruit to keep it in pristine condit...
(PDF) Mckinsey - A Transformation in Store
[Business]
2019/05/19 09:07
Brick-and-mortar retail stores need to up their game. Technology could give them significant boost.Now should be a great time in US retail. Consumer confidence has finally returned to pre-recession levels. Americans have seen their per capita, constant-dollar disposable income rise more than 20 percent between the beginning of 2014 and early 2019.Yet despite the buoyant economic environment, ma...
GetYourGuide Picks Up $484M, Passes 25M Tickets Sold Through Its Tourism Activity App
[Investing]
2019/05/19 09:06
As we swing into the summer tourist season, a company poised to capitalise on that has raised a huge round of funding.GetYourGuide — a Berlin startup that has built a popular marketplace for people to discover and book sightseeing tours, tickets for attractions and other experiences around the world — is today announcing that it has picked up $484 million, a Series E round of funding that wil...
Multi-Purpose Electrochemical Sensors Preview the Future of Fitness and Medical Wearables
[Tech]
2019/05/19 09:05
In this scenario, an armband measures blood and sweat and sends the information to a smartphone app. Wearable health-monitors are everywhere, from Fitbits for the health conscious to continuous glucose monitors for diabetics, but most are limited in what they can tell us, and there are issues around accuracy, calibration and reliability. Researchers in Sweden are working to change that.The tech...
World's First Modular Smartphone for Kids - Novus
[Product]
2019/05/19 09:04
Novus combines kids’ smartphone, watch and smart speaker in one modular system.Smartphones and smartwatches for kids aren't exactly new – even FitBit has a kids' watch these days – but China-based Abardeen has done things a little differently. The company has taken a modular approach with its latest offering – launched this week on Kickstarter – in an effort to inject some extra flexibilit...
(Infographic) Nearly Half of Americans Make Purchases Based on Influencer Recommendations
[Consumer]
2019/05/19 09:03
Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies? New research from Toluna suggests they should.While there’s still skepticism—30.4% of American consumers don’t trust influencer recommendations—almost half (49.2%) follow influencers on social media, and 49.3% have bought something based on a recommendation from an influencer...
