TREND REPORTS
(Video) Kitty Hawk’s New Flying Car Promises a (Near) Silent Flight
[Product]
2019/10/14 13:57
Larry Page's aviation outfit, helmed by Sebastian Thrun, built the Heaviside with eight motors and a big wing to help generate lift.Kitty Hawk, Larry Page’s air taxi outfit, on Thursday showed off its latest concept—an eight-motor prototype that uses an unconventional forward-swept wing, and is purportedly 100 times quieter than a conventional helicopter. The Mountain View, California-based c...
(PDF) Pew - Americans and Digital Knowledge
[Consumer]
2019/10/14 13:57
A majority of U.S. adults can answer fewer than half the questions correctly on a digital knowledge quiz, and many struggle with certain cybersecurity and privacy questions.A new Pew Research Center survey finds that Americans’ understanding of technology-related issues varies greatly depending on the topic, term or concept. While a majority of U.S. adults can correctly answer questions about...
Why Smart Bike Helmets Are Safer - The Lumos Matrix Helmet
[Product]
2019/10/14 13:57
These new connected devices help cyclists feel safer on city streets. Is that worth $249?CYCLISTS ARE RIDING into the future on smart bikes outfitted with pedal-assist motors, superpowered batteries, LED lights and Bluetooth controls. Why should what they wear to protect their heads be any different?The Lumos Matrix helmet, launching this week, was specifically designed for the tech revolution...
(Infographic) How Gen Zers’ and Millennials’ Mobile Viewing Habits Differ
[Consumer]
2019/10/14 09:03
Mind Share Partners' 2019 Mental Health at Work Report surfaces the lived experience of mental health and stigma in workplaces in the U.S.More Gen Zers and millennials are using their phones as a primary mobile viewing device. But there are marked differences in their content viewing habits, according to Whistle Wise. The data arm of the Gen Z media brand Whistle found 62% of Gen Zers prefer a...
(PDF) Mckinsey - China Digital Consumer Trends in 2019
[Consumer]
2019/10/13 09:10
New research from a survey of 4,300 Chinese consumers suggests a path forward for brands and marketers seeking the next wave of growth.China’s rise as a global leader in e-commerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail-sales volume, and more than the retail sales of the ten nex...
(Patent) Apple Patent Suggests Biometric Sensors May Be Used in Future Earbuds
[Tech]
2019/10/13 09:09
Apple recently filed a new patent that could lead to a future iteration of the popular AirPods earphones equipped with more than one biometric sensor.This could potentially add to Apple’s growing focus on biometrics for authentication, security, and health.Filed on October 3rd, 2019, with the US Patent and Trademark Office, and quite similar to a patent filed last year, the application outline...
Number of Korean Language Learners Doubles in the U.S.
[Consumer]
2019/10/13 09:08
A hype around Korean pop music and pop culture has led to more students in the U.S. taking up Korean language classes, according to numbers released by the U.S. Modern Language Association. In between 2006 and 2016, the number of university students enrolled in Korean almost doubled – the biggest increase for any language of 1,000 students or more.The Korean language hype is not only confined...
New Direct-to-Consumer (DTC) Toilet Paper Brands Proliferate
[Product]
2019/10/13 09:07
As fully explored in Cassandra’s macrotrend The Direct Connection, direct-to-consumer brands (or DTCs) are winning over young consumers with their engaging new take on both marketing and product design. Now, new DTC toilet paper entrants are disrupting the bath tissue industry by offering beautifully-designed and highly-sustainable products that are better for consumers—and for the planet.Bip...
(PDF) NRF - Consumer View Summer 2019 : The Robot in the Room
[Consumer]
2019/10/13 09:06
A bad exaConsumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.For the Summer 2019 Consumer View, NRF surveyed consumers to understand the role technology plays in their shopping decisions. More than three out of five consumers recogni...
Emerging Trends & Future Opportunities
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