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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.


* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

Groceries Trail Other Categories in Transition to Online

With both Walmart and Amazon announcing an expansion of their online grocery delivery services this week, it’s time to take a look at the current state of online grocery shopping in the United States. Over the past 20 years, e-commerce has steadily risen in size and reach. According to the U.S. Census Bureau, e-commerce sales accounted for roughly 10 percent of total retail sales in the U.S. l...

Automotive Industry Races to Address Cybersecurity Risks

As automakers rapidly adopt connected and automated technologies, the race is on to protect these vehicles from cyberattacks and computer viruses.Toyota Motor aims to install connected technologies by 2020 in all its noncommercial vehicles for sale in Japan and the U.S., starting with the new Corolla hatchback and Crown sedan launched in June. With these technologies, vehicles can "communicate"...

Roboadvice Drives Fidelity Fund Prices to $0, Morgan Stanley to Pay Advisors for Digital Engagement.

Roboadvisors have failed, you say. Hedgeable is closing down. Robos barely made a dent in assets under management -- crossing $200 billion, as compared to the full market of $40 trillion in US wealth management, or even when compared to the $3 trillion of assets that sit with independent RIAs. Further, when looking at where those assets sit, Schwab and Vanguard hold the lion's share, with the t...

Mei Uses AI to Improve Relationships by Analyzing Text Messages

Mei's machine learning algorithms suss out personality from text messaging conversations.All it takes is one misinterpreted text to land you in a heap of trouble with a friend, significant other, or colleague. Even serial texters aren’t immune — studies show that most recipients fail to tell the difference between sarcasm and seriousness about 44 percent of the time.That’s why Es Lee, a Harv...

Reebok Debuts a Shape-Shifting, NASA-Inspired Sports Bra - PureMove

A Reebok designer invented a new fabric that stiffens when you’re moving and relaxes when you’re still. No more feeling suffocated by your bra.Sports bras are a complicated beast. We need them to provide the exact right amount of compression for the activity we’re doing: super tight when we’re running, looser when we’re doing yoga, and totally relaxed when we stroll to the farmer’s market...

(Infographic) How Women Want Tech to Shape the Shopping Experience

62% believe same-day shipping will become the norm.Women are embracing more personalized, speedy and seamless customer experiences. New research from PopSugar found that while in-store shopping is still king in some areas—90 percent of women still purchase their groceries in-store, for example—online is steadily gaining traction in others, including apparel and accessories (63 percent of wome...

(PDF) Mckinsey - Boosting Car Incentive Effectiveness

With car incentives at record levels, automakers need a better way to manage this spending, starting at the dealer.The automotive industry has a reputation for counting pennies, with one glaring exception: incentives. Rebates and incentives may be the most undermanaged expense category in an industry known for fretting over everything from the cost of reusable containers to that of lost kanban...

Airbnb Tempts Travelers with a Night on the Great Wall of China

Airbnb has come up with another of its clever marketing stunts that offers competition winners a stay in one-of-a-kind locations. In a similar vein to its underwater bedroom and Lego House experiences, it's now offering the opportunity to spend one night on the Great Wall of China.Few works of architecture approach the grandeur and timelessness of the Great Wall. Constructed to defend China fro...

(PDF) Goldman Sachs : ‘Crypto Mania’ a Risk to Stable 2018 Outlook

Bitcoin (BTC) and “unsteady cryptocurrency mania” are the one of six factors that threaten Goldman Sachs 2018 market outlook, according to a July 2018 report by the Goldman Sachs Investment Strategy Group.The report entitled “(Un)Steady as She Goes,” highlights “cryptocurrency mania” as one of several factors that could affect their initial market outlook for this year. Other factors list...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)