TREND REPORTS
(Infographic) Shoppable Media Is Transforming How Consumers Find and Then Buy Products
[Consumer]
2017/10/09 10:08
What marketers need to know about a rapidly growing trend.People consciously looking to make a purchase are three times more likely to buy if they’re exposed to a shoppable ad.From click-to-buy buttons on Pinterest to “swipe up” directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers...
AI Told Coca-Cola to Make Cherry Sprite. So It Did
[Tech]
2017/10/09 10:07
Loyal drinkers of Cherry Sprite have robots to thank for their favorite sugary concoction.For years, Coca-Cola has invested in AI technology in hopes it would give the company a better idea of what its customers want. It’s currently exploring an AI-powered virtual assistant—think Apple’s Siri and Google’s Alexa—to interact with people at certain vending machines, according to Forbes. In th...
Are We on the Verge of a New Golden Age ?
[Investing]
2017/10/09 10:06
A long-wave theory of technological and economic change suggests the financial malaise that began in 2007 may be about to end.History doesn’t exactly repeat itself, but it does run in cycles. One of the most robust theories of such cycles was articulated by economic historian Carlota Perez, in her influential book Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Gol...
Shopify Rolling Out Instagram Shopping Feature to Thousands of Merchants
[Business]
2017/10/09 10:05
Online commerce giant Shopify is ready for its Instagram moment: The one-stop shop platform provider is opening up its Instagram integration to thousands of its merchants leading up to the holiday season. The platform expansion adds yet another sales channel to the considerable quiver Shopify providers sellers, which includes Facebook, Messenger, Buzzfeed and others, too.Instagram’s shopping f...
How Americans Commute to Work
[Consumer]
2017/10/09 10:04
According to data published by the US Census Bureau, an estimated 85.4 percent of the 150 million workers drove to their workplace in an automobile, which comes down to 128 million people. It's not really hard to guess by which means most American's commute to work. Of course it's the car.While this is a decrease in share by 1.4 percentage points, it's an increase by 8.5 million in plain number...
Holy Cow ! Clever Packaging
[Design]
2017/10/09 10:03
We’re always in the mooooood for a good packaging design and this one is udderly the best! Quite simply, it’s shaped like a cows udder which is not only freakin’ cute but ergonomic. 4 little teats give it a little stability and something to hold on to when you’re pouring a cold glass of milk!Designer : Muhammet Uzuntas[yanko]
(Video) Gartner Top 10 Strategic Technology Trends for 2018
[Business]
2017/10/08 11:24
Artificial intelligence, immersive experiences, digital twins, event-thinking and continuous adaptive security create a foundation for the next generation of digital business models and ecosystems.How do designers make cars safer? They treat them like a school of fish. Safe Swarm, recently unveiled by Honda, uses vehicle-to-vehicle communication to allow cars to pass information on to other car...
(PDF) Ford Patents Retractable Table With Airbags For Autonomous Cars
[Tech]
2017/10/08 11:24
It's not the strangest automotive patent we've ever seen, but it's close.Before proceeding, it’s important to remember that automotive patents do not automatically mean the subject of the patent will ever see the light of day. It’s just a step manufacturers take to protect ideas, and just like the people who think them up, some are good and some are, well, not as good. Whether or not a retrac...
(PDF) Bain - How Brands Can Get Ahead of China's Tectonic Shifts in Grocery Retail
[Consumer]
2017/10/08 11:23
The world’s largest and most ambitious grocery market is undergoing fast and forceful shifts, requiring consumer goods players to move equally fast and forcefully if they hope to grow and maintain their margins.In this, our third report on the effects of radical trends in global grocery retailing, we turn our attention to China. In the first report, How Brands Can Prepare for European Retailin...
Emerging Trends & Future Opportunities
■ 언론 보도 기사
(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표
(중앙일보) 트렌드버드, '2026년의 Annual Trend Report와 10대 이머징 트렌드' 발표
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