TREND REPORTS
‘Just Do It’ Is Easier Said Than Done in Nike’s Fun New Ad Campaign
[Business]
2017/07/18 10:40
Athletes set absurd obstacles for themselves in latest from W+K.“Just Do It” has always been an entreaty to face up to daunting athletic challenges and break through with sheer force of will. But in Nike’s new ads, athletes seem fairly undaunted from the start—and intentionally make their workouts more grueling, and “Just Do It” that much harder to accomplish.Four new spots for the Austra...
Millennials Have a Netflix Account. Gen Z is Playing Video Games
[Consumer]
2017/07/18 10:40
More Americans are using more devices, regardless of age. Which age group is most keen on what varies and could have a profound effect on the future of devices.In general, smartphones are the most pervasive technology measured among all age groups, according to new data from measurement company Nielsen, which tracks American households that have TVs.Seventy-three percent of people aged 2 to 20,...
Mobile Drives Key Trends Across Digital Marketing Channels
[Business]
2017/07/18 10:40
Mobile device usage has soared over the last few years, as users gained access to better, easier-to-use smartphones. In turn, digital marketing trends have been heavily influenced by the ubiquity of these devices. Andy Taylor Associate Director of Research at Merkle explores the key observations from Merkle’s Q1 Digital Marketing Report, including the impact of mobile on Google’s paid search...
(Video) Holographic Tattoos Come To Life With A Phone - Holotats
[Product]
2017/07/18 10:39
Holotats merge the fun of augmented reality with temporary tattoos, having them appear to move on someone's body.Augmented reality meets body art with Holotats, temporary tattoos that appear to move with the help of an AR app.The holographic tattoos are applied the same way as a standard temporary tattoo: a person puts one wherever they want it on their body, adds a little water and removes the...
(Video) 3-D-Printed Artificial Heart Beats Like the Real Thing But Isn’t Much Use Yet
[Tech]
2017/07/18 10:39
It pumps blood using ventricles like those of a real heart, but it begins to degrade after just 3,000 beats.It looks like a real heart. It moves like a real heart. And while it won’t be taking over the job of a real heart any time soon, it does hint at a future of smaller and more human-like artificial organs.This new silicone heart was developed by researchers at the Functional Materials Labo...
(PDF) BCG - Accelerating Bionic Transformation : Global Retail Banking 2017
[Investing]
2017/07/17 19:34
For retail banks navigating a still-challenging business environment, business as usual no longer works. Despite a concerted effort to stabilize performance following the financial crisis, long cycle times, inconsistent channel experiences, and generic customer propositions remain pervasive. Unless retail banks make deeper, bolder changes, profitability and competitiveness will suffer.To improv...
(Video) Kitted Out Modular House Can Unfold in 8 Minutes
[Tech]
2017/07/17 19:34
UK-based company Ten Fold Engineering has developed a series of modular, self-deploying structures that can be instantly unfolded without the need for builders, cranes or foundations.So you've found a nice piece of land and are ready to embark upon the dream of building your own home. Instead of spending the next few years dealing with the stress of managing a horde of builders, imagine if a tr...
The Losers of the Smartphone Boom
[Business]
2017/07/17 19:34
When the original iPhone hit the stores in the United States exactly ten years ago, nobody could have predicted the impact it would have in the years to come. Its (at the time) unique touchscreen soon became the standard for mobile phones and over the years, as smartphones got better and better, the iPhone and its many relatives became the center of our digital lives.Many companies profited imm...
Disney is Opening an Immersive Star Wars Hotel Where Each Guest Gets a Storyline
[Business]
2017/07/17 19:34
Disney just announced something that’s potentially so damned cool that I hardly need complete sentences here: Immersive. Star Wars. Hotel.Details are still super light, but Disney just dropped this bombshell in the middle of its D23 expo down in Los Angeles.Here’s what we know so far:All of the employees (or ‘cast members’, in Disney Park lingo) will be in costume and in characterEach guest...
Emerging Trends & Future Opportunities
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