TREND REPORTS
(PDF) Mckinksey - How Shared Mobility will Change the Automotive Industry
[Business]
2017/04/20 10:10
While sharing cars likely means slower growth of vehicle sales, it also suggests strong new opportunities for automakers, suppliers, and many more mobility players.The increasing popularity of shared mobility will slow global vehicle sales but not reverse them. Although there likely will be fewer new vehicles on the road because of sharing, car sales in developing countries will outpace shared...
AI-Powered Diagnostic Device Takes Out Tricorder XPrize
[Tech]
2017/04/20 10:09
Launched in 2012, the Qualcomm Tricorder XPRIZE tasked competing teams with developing a portable and versatile medical diagnostics machine that would give people "unprecedented access" to information about their health. The contest has now been run and won, with an AI-powered device awarded top honors and US$2.5 million for its trouble.This particular XPRIZE – a series of competitions aimed a...
(PDF) PwC - Semiconductor Industry : Strategies for Growth in the IoT Era
[Business]
2017/04/20 10:08
From the mainframe to the mini to the PC to the smartphone, our computing devices just keep getting smaller, faster, and cheaper. Each of these shifts depended on advances in semiconductor technology and the ongoing impact of Moore’s Law, as individual transistors gave way to the integrated circuit, and then the sophisticated system on a chip. And at every transitional stage, new companies eme...
Pet Adoption Photography Campaigns
[Design]
2017/04/20 10:07
World For All is a Mumbai-based animal welfare NGO, and the brand's recent campaign uses eye-catching photography to send a message about pet adoption. The NGO seeks to encourage families to adopt animals with its photography-based campaign that features optical illusions in order to get its message across. There are three different ads in the campaign, all of which feature couples who are embr...
GE's New Software Could 3D Print Organ Replicas On Demand
[Tech]
2017/04/20 10:06
GE Working on Automating 3D Printing of Organ Models.Erica Endicott was pregnant with her son, Kaden, when cardiologists at Phoenix Children’s Heart Center discovered that the left side of the boy’s heart was not growing properly. Kaden, who is healthy now, was treated by a team of doctors in Boston for the life-threatening condition. Following the procedure, they used data from an ultrasound...
Snapchat Crowned Number 1 by American Teens
[Consumer]
2017/04/20 10:05
When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being re-accommodated by Snapchat in 2016.In the spring of 2017, Snapchat is the clear number 1 for teens in the United States, with nearly 40 percent of the 5,500 teenagers...
Brands Pay Tribute to Senior Athletes
[Business]
2017/04/20 10:04
As young generations seek to propel equality in society, they are fighting against ageist stereotypes, as revealed in Cassandra’s Ages & Stages Report. They believe “age is just a number” and shouldn’t hold anyone back from achieving their goals. As they continue to democratize age, they are championing campaigns from brands that put seniors in the spotlight.Reebok Last month, Reebok na...
Columbia Records Launched This New Artist by Matching His Songs Exactly to Your Heartbeat
[Product]
2017/04/20 10:03
Music is more of an affinity game now than it is about who gets radio time. So, what better way to debut a new artist than to tie his tracks directly to your heart?That’s what Columbia Records did to launch Russ, a new rapper, in collaboration with BBDO New York. When you access RussPerMinute.com via your mobile device, you’re prompted to hold the phone to your heart. The site then reads your...
(PDF) WEF - Travel and Tourism Competitiveness Report 2017
[Business]
2017/04/19 10:51
Today, the number of people on the move is unprecedented, with international tourist arrivals increasing from just 25 million in the 1950s to 1.2 billion in 2016.Historically, travel was a luxury, but thanks to lower barriers to travel and falling costs, it is now within the reach of millions. These factors, combined with the growth of disposable income, the rise of the middle class in many eme...
Emerging Trends & Future Opportunities
■ 언론 보도 기사
(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표
(중앙일보) 트렌드버드, '2026년의 Annual Trend Report와 10대 이머징 트렌드' 발표
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