TREND REPORTS
(Patent) Google Wants to Power a Contact Lens Wearable with Solar Power
[Tech]
2015/10/15 11:08
In the future, your wearables might be a bit harder to spot than an Apple Watch or Google Glass. In a patent awarded Oct. 13, Google outlined a design for a wearable communication device, replete with sensors, memory and a microprocessor, shaped like a contact lens.This lens would at least be partially powered by what the patent calls “optical signals.” In theory, a tiny photodetector and sol...
Millennials Are Most Trusting When it Comes to Advertising
[Consumer]
2015/10/15 11:07
A recent Nielsen global survey found that trust levels in advertising have remained fairly consistent across earned, owned and paid formats over the past two years. Furthermore, among global respondents, self-reported action levels as a result of advertising actually exceeded trust levels for 14 of 19 advertising formats reviewed, suggesting that trust is not always a prerequisite to purchase....
Qualcomm’s Scene-Detecting Smartphone System Is Almost Here
[Tech]
2015/10/15 11:06
Qualcomm is hoping to bring neural networks to our smartphones to help them recognize the world around them, enabling them to identify objects and act upon this knowledge. With the upcoming release of Qualcomm’s smartphone processor, the Snapdragon 820, this capability could be just a few months away.Humans are really good at identifying and classifying objects. Computers, on the other hand, f...
(Video) The Right Cup Uses Aromas to Fool You Into Drinking Plain Water
[Product]
2015/10/15 11:05
The Right Cup is a glass with a scented inner lining that convinces you you’re drinking a sugary fruit juice instead of good old plain H2O. Intended to curb cravings for flavored drinks, the product will help you reach the eight glasses a day of water needed with a rush of flavor.You’ve probably noticed the lackluster flavors you taste when you have a stuffy nose. This is because 80 percent o...
Researchers Develop New Way to Produce Flexible Electronic Skin Patches
[Tech]
2015/10/15 11:04
At the University of Texas at Austin investigators have come up with a technique for building flexible electronic skin patches for body monitoring of various electrophysiological signals, as well as skin temperature, hydration, and respiratory rate. The technology takes advantage of a “cut and paste” that allows for bringing various components together using stretchable metal and conductive p...
Aiding Cup : A Pre-Package Kit Containing Medicine and Clean Water
[Design]
2015/10/15 11:03
There are still hundreds of millions people don’t have access to clean and save water. This condition makes people vulnerable against diseases. Aiding Cup is an innovative project aiming to help these people to fight sickness, it’s a pre-package kit containing medicine and clean water where patient can safely consume to fight their disease. Open the package, it would expand into a cup shape f...
(PDF) BCG - The 2015 M&A Report
[Business]
2015/10/14 11:10
The indications of recovery early in 2014 proved prescient. The full year saw the global number of M&A deals and total deal value return almost to 2005 and 2006 levels, which were surpassed only by the heights achieved prior to the dot-com collapse in 2000 and the financial crisis in 2008. M&A activity has been broad based geographically—with double-digit increases in all the major reg...
Apple is Still No.1 at Avoiding US Taxes
[Investing]
2015/10/14 11:09
US multinationals in the Fortune 500 doubled the assets they hold in foreign subsidiaries between 2008 and 2014, taking advantage of loopholes in US and foreign laws to keep $2.1 trillion out of sight of tax authorities, a new analysis shows.Here are the top 30 companies that disclose assets booked offshore, according to the Center for Tax Justice’s analysis of SEC filings. Apple leads the pac...
What Makes a Memorable Logo Design (or Redesign) ?
[Design]
2015/10/14 11:08
McDonald's, Coca-Cola, Nike and Apple rank as the most memorable logos. If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any insight, the shop decided to look into it.According to Siegel+Gale's new study, Logos Now, logos that are most memorable to the general publi...
