TREND REPORTS
Coke Tests Whisper's Advertising Potential in the Most Perfect Way
[Business]
2015/09/06 11:04
Coke posted its first ad on Whisper Wednesday night. Anonymous sites and apps have had their share of publicity problems in recent months, but should brands give up on them altogether?Coca-Cola doesn't seem to think so, based on the fact it just ran its first ad on the popular app Whisper.Coke's ad, which asked users to suggest ways to end cyber bullying, garnered 1,500 likes and 950 shares in...
(Video) Award Winning Tableware Set for Alzheimer’s Sufferers - Eatwell Set
[Design]
2015/09/06 11:03
The Eatwell tableware set has over twenty features designed to improve mealtimes and food intake for those with cognitive impairments.Those with cognitive impairments, such as Alzheimer’s, often find eating a difficult and frustrating experience — with regular accidents and spillages. As a result they can end up eating significantly less than they should. Hoping to improve mealtimes for patie...
(PDF) Mckinsey - More From Less : Making Resources More Productive
[Business]
2015/09/03 11:13
For industrial manufacturers, resources remain a huge financial and managerial cost. A change in perspective can lead to real breakthroughs in reducing resource consumption.The struggle to make the most of the world’s resources has many fronts—something worth remembering even as headlines trumpet the supposed end of the “commodity supercycle.” In fact, the vast majority of the world’s manu...
Parental Advisory : Who to Trust When Buying Baby Food
[Consumer]
2015/09/03 11:13
Becoming a parent can be a daunting endeavor, full of many “firsts.” But before first words and steps, come first foods. So who do new parents turn to most for advice about the best baby food/formula to buy for the first time? The short answer is: family and friends. Forty-four percent of global respondents say they learned about baby food from loved ones, and nearly four-in-10 global respond...
Quantum Dots Will Turn Your Windows Into A Power Supply
[Tech]
2015/09/03 11:12
Imagine installing an air conditioner that won’t send your summertime power bills skyrocketing. That’s the promise of new quantum dot infused windows. These tiny specks of semiconductor will enable windows to capture solar energy and generate clean power while remaining perfectly transparent.Power-generating windows: by adding nanosized quantum dots to windows, they become daytime power sourc...
GoBe Calorie Intake Watcher Tracks Your Calories Through Your Skin
[Product]
2015/09/03 11:12
GoBe Calorie Intake Watcher is claimed to be the first and only wearable device that tracks your calories whether it’s consumed or burnt. It features high tech sensors that track everything through your skin, therefore, whatever you do, GoBe calculates calorie intake, burn, and your metabolic rate during activity without the need to log in. You can relax now, no more guesswork, you can count o...
H&M Turned Your Unwanted and Unused Outfits into Distressed Jeans
[Business]
2015/09/03 11:12
H&M turns hand-me-down clothes into new denim clothing line for 'Close the Loop' fashion.In 2013, Hennes & Mauritz, or popularly known as H&M, launched a clothing recycling program. They asked their shoppers to donate unwanted and unused clothes in the boutique stores. Two years later, the recycling incentive has come to fruition. H&M is now launching the new denim line called C...
Desktop Ad Spending Peaked In 2013
[Business]
2015/09/03 11:12
Desktop advertising spending is in decline amid surging growth in mobile advertising, according to research firm eMarketer, a trend that will put more pressure on publishers struggling to draw revenue from their ever-increasing audiences on smartphones and tablets.The U.S. mobile ad market is poised to blow by desktop spending for the first time this year, according to a new eMarketer report. A...
(Video) Self-Healing Bioplastic – Just Add Water
[Tech]
2015/09/03 11:11
Led by Prof. Melik Demirel, the researchers started by studying sucker ring teeth collected from squid in various locations around the world. Although the exact composition of the teeth varied between species, it was found that the same proteins which allow them to self-heal were always present.Imagine if things like undersea cables or medical implants could simply heal themselves back together...
