TREND REPORTS
(PDF) BCG - The Agile Marketing Organization
[Business]
2015/10/06 11:51
The job of top marketers has grown exponentially bigger and harder given today’s digital reality. Traditional skills such as creativity and brand building, although still important, no longer suffice.Mandates have broadened. And marketing has become much more of a science, requiring technical, data-crunching abilities. With digital channels and tools constantly emerging, marketing organization...
Action Exceeds Trust for Multiple Online Ad Formats
[Consumer]
2015/10/06 11:51
Across any type of format, trust is an important component of advertising message resonance. But no matter the format, the desired end result is the same—action.So while a relationship exists between the trust and action, is credibility a prerequisite to purchasing? The results of the latest Nielsen Global Trust in Advertising Report suggests not always: Even formats with lower trust levels ca...
Apple’s Hermes Watches Went On Sale Today, If You Have $1,100 Lying Around
[Product]
2015/10/06 11:51
The product of Apple’s collaboration with the fashion brand Hermes, the Apple Watch Hermes went on sale today at a starting price of $1,100.The leather bands of the Hermes Watches come in three main styles — the $1,100 Single Tour, the $1,250 Double Tour, and the $1,500 Cuff.I love the marketing language used to get people to part with $1,100 for a smartwatch:Uncompromising craftsmanship. Pio...
American Apparel Files for Bankruptcy
[Business]
2015/10/06 11:50
Embattled clothing company says creditors have committed $70 million to continue funding its operations.American Apparel Inc. filed for bankruptcy protection on Monday, the latest setback for a company that was thrown into chaos after a battle to oust founder Dov Charney.The Los Angeles-based clothing manufacturer and retail chain has struggled with shrinking sales and an outsize store footprin...
(Video) Novel Nanostructures Could Usher in Touchless Displays
[Tech]
2015/10/06 11:50
In research published in the journal Advanced Materials, the Germany-based researchers have developed nanostructures capable of changing their electrical and optical properties when a finger passes by them. The resulting device could usher in a new generation of touchless displays.In a world where the “swipe” has become a dominant computer interface method along with moving and clicking the m...
(Video) Bosch Sensor Connects Parking Spaces to the Web
[Tech]
2015/10/06 11:50
Sensors are installed either on or in the ground of each parking space to detect whether or not the space is occupied.Trying to find a parking space in a city center isn't just frustrating at times, but can also waste time, cost money and result in needless tailpipe emissions. We've already seen a prototype from BMW that uses data from cars to predict where free spaces can be found, and now Bos...
The Nu-Drip Saline Bag
[Design]
2015/10/06 11:50
The Nu-Drip saline bag design is so well designed in such a blatantly obvious way, I’m a little dumbfounded that no one has ever thought of it before. Saline bags come with various paraphernalia that really don’t add to the portability of the solution. You tend to associate the saline bag with that cumbersome metal pole upon which it hangs. In no way does that appear even remotely functional...
The Cost of Mobile Ads on 50 News Websites
[Business]
2015/10/05 11:48
Ad blockers, which Apple first allowed on the iPhone in September, promise to conserve data and make websites load faster. But how much of your mobile data comes from advertising? We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad block...
(Video) 3D Modeling Startup BioDigital Launches An API For The Human Body
[Tech]
2015/10/05 11:48
Imagine a reality where surgeons practice difficult procedures on virtual renditions of their patients before walking into the operating room, and professional athletes review their exact muscle movements on a 3D game tape after they walk off the field.Now that BioDigital, a 3D human body modeling startup, is releasing its API to the public, this is possible.Over the past two years, the New Yor...
Emerging Trends & Future Opportunities
■ 언론 보도 기사
(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표
(중앙일보) 트렌드버드, '2026년의 Annual Trend Report와 10대 이머징 트렌드' 발표
( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)
