Intent Marketing and the 4 Timezones of Right-Time Marketing
[Business]
2015/07/05 11:06
Avinash used his elegant and audience-centric STDC (see-think-do-care) alternative to the traditional AIDA model of advertising effects (create awareness, stimulate interest, build desire, inspire action) to make some interesting points and stimulate some interesting thoughts on real-time marketing:Forget real-time marketing, what we need is right-time marketing – which means setting our marke...
(Video) Superfast Lasers Create A Hologram You Can Touch
[Tech]
2015/07/05 11:05
The halls of science fiction are well-decorated with dreams of holograms—Jules Verne introduced holography to literature in 1893 with The Castle of the Carpathians, and how else would we know that Obi-Wan was Leia’s only hope?Now, researchers at the Digital Nature Group(DNG) have found a way to use lasers, mirrors and cameras to create three-dimensional, interactive holograms comprised of tin...
Volvo Cars Adds a Little Luxury with Excellence Child Seat Concept
[Design]
2015/07/05 11:04
Volvo Cars’ design team has completely re-imagined how children could travel safely in cars in the future. The move follows the Shanghai reveal of the XC90 Excellence and the Lounge Console Concept, which marked a bold and luxurious step forward for the Swedish car brand. “We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the...
Running Shoes Printed from Synthetic Biological Material Have A Life Of Their Own
[Design]
2015/07/05 11:03
Proto-cell technology is a burgeoning science that in its own way mirrors Mary Shelley's literary masterpiece, Frankenstein. Just as her monster was given life from non-living (dead) brain matter, so do proto-cells distort the divide between the living and the non-living.London-born designer and researcher, Shamees Aden, has created a prototype of a pair of running shoes in collaboration with D...
Payments Startups See 260% More Financing From Banks, Hedge Funds, And Mutual Funds
[Investing]
2015/07/02 10:16
Hedge funds like Tiger Global and investment banks like Goldman Sachs are quickly warming to the payments industry. 2015 is on pace for record funding.With interest in payments technology increasing, and overall startup funding at record levels in 2015, many crossover investors are investing in payments startups. Crossover investors include mutual funds, hedge funds, investment banks, and other...
In the Future, Autonomous Coffee Shops Might Rule the Road
[Design]
2015/07/02 10:16
Michael DiTullo is the Chief Design Officer at Sound United, and we love his vision for the future of autonomous vehicles.In the future, we may have trouble recognizing autonomous cars as cars. They’ll, by necessity, share some of the same features as the cars that we’re used to: wheels, probably. Doors of some sort, if you want. A general affinity for roads. But we're getting rid of the idea...
Consumers Love Green Brands, Survey Shows
[Consumer]
2015/07/02 10:16
One of the ah-has from the soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment is a reason to love the brand.In fact, when we asked Americans, “Can you name a brand you love?” and then asked, “Why?” environmental and CSR reasons were almost as prevalent as core functionality or performance features.By the way, the brands...
This New Gadget Will Revolutionise Productivity on Your Laptop
[Product]
2015/07/02 10:15
Having multiple displays improves productivity tremendously (as well as your gaming capabilities); that remains mostly the remit of desktop PCs despite the growing popularity of laptops.Belgium-based startup Sliden'Joy promises to change that with a clever solution that will go live next week. Tech retailer Media Markt (the German equivalent of Currys/PCWorld) has already backed the project.Dua...
(Video) Smartspot, Which Brings Computer Vision To Gyms, Raises $1.85M
[Investing]
2015/07/02 10:15
Moawia Eldeeb has one of the more unfathomable and inspiring stories I’ve ever come across while working in Silicon Valley.He was born to a farming family in Egypt and then made his way to Queens as a child where he earned $20 a day working in a pizza shop. He was in and out of school for years, then caught up on Khan Academy and later made it into Columbia University’s computer science progr...
Emerging Trends & Future Opportunities
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