TREND REPORTS
Disrupting The Auto Industry : These Are The Startups Unbundling The Car
[Business]
2015/06/09 11:00
Automotive industry is changing quickly. These are some of the companies trying to improve cars and the way we drive.[click to enlarge]Cars are a new frontier for tech startups, now that other internet connected-device markets are more mature. The market opportunity is significant since 65 million passenger cars were sold globally in 2014. While many companies are working to connect cars to the...
Forget it : Brainwaves May Replace Passwords
[Tech]
2015/06/09 11:00
Always forgetting your not-so "memorable" data? Never fear – the end of the password could be in sight, as our brains might be able to do the work for us.Researchers at Binghamton University, New York, have been looking into the way our brains react to words, and found that brainwaves could be used to replace passwords.The scientists looked at the brain signals of 45 volunteers as they read a...
Huawei Has Announced the Talk Band B2
[Product]
2015/06/09 10:59
Huawei has announced the Talk Band B2, an update to its multifunctional wrist-worn fitness tracker which doubles as a Bluetooth hands-free earpiece. An upgrade on last year's B1, the new model has a more refined and attractive look, with a champagne gold model featuring a brown leather strap, giving the Talk Band a much-needed injection of style.The Talk Band's dual functionality may be lost on...
It’s a Fantastic Time to Graduate in the US as an Engineer or Computer Scientist
[Consumer]
2015/06/09 10:59
As billionaires and education advocates go back and forth on the value of a college degree, an in-depth survey that the National Association of Colleges and Employers (NACE) just released offers an early glimpse of how most (65%) of the 266,119 people who graduated with a Bachelor’s degree in the US last year are making out on the job market.The class of 2014 is doing pretty well for itself, w...
Hot Spots For Health Tech Startups
[Investing]
2015/06/09 10:59
Whether activity trackers, smartwatches or sensors, wearables have made fitness and wellness an always-on activity among consumers. But a disconnect exists between an “always-on” approach and the brick and mortar that is the doctor and patient relationship.A rise in digital health solutions has the potential to alter the nature of the doctor-patient dynamic through increasing virtual treatmen...
(PDF) How to Influence Consumers While They Sleep
[Tech]
2015/06/09 10:59
A new study published by NorthWestern University has demonstrated how brands could potentially influence sleeping consumers subliminally by exposing them to sounds – and perhaps vibrations from a wearable – paired with a brand.The study ‘Unlearning implicit social biases during sleep‘ looked at how exposure to counter-stereotypes (e.g. female + science) can modify unconscious negative bias...
The Fiskars Torch
[Design]
2015/06/09 10:58
The Fiskars Torch combines the best of modern minimalism, intuitive design and high functionality.Divided in two sections, power and light, the rechargeable battery is easily removed and charged using any standard outlet making it super-convenient especially when traveling. To control on/off and 3 different modes of light/strobe/SOS, simply give it a twist to line up the tactile indicators.Desi...
comScore Reports April 2015 U.S. Smartphone Subscriber Market Share
[Business]
2015/06/08 11:05
In April 2015, Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Facebook ranked as the top individual smartphone app.Smartphone OEM Market Share188.6 million people in the U.S. owned smartphones (76.9 percent mobile market penetration) during the three months ending...
(Video) NIVEA’s UV-Sensitive Dolls Teach Children The Importance of Applying Sunscreen
[Business]
2015/06/08 11:04
NIVEA and FCB Brazil have developed a fun and creative solution to communicate the importance of applying sunscreen to children, by using UV-sensitive dolls. The brand surprised families on Rio De Janeiro’s main beaches by distributing these dolls to the kids. The toys would turn red as a tomato–mimicking sunburnt skin–when exposed to sunlight without sunscreen. However, once sunscreen is ap...
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