How Polaroid Is Utilizing Affordable Social Creators to Boost Sales...
The camera brand is spending about $12,000 a month on its program. Polaroid marketers nowadays do...
"Marketing" Trends 32/1631
TREND DATABASE (30,000+ Innovations)
A New 3D-Printed Cannabis Inhaler Lets Doctors Administer Medical M...
While marijuana is increasingly recognized for its medicinal and therapeutic effects, prescribing...
(Video) Tokyo Airport Now Has Toilet Paper for Smartphones
Talk abut some slick marketing. NTTDoCoMo one of Japan’s largest mobile operator has developed a...
Kellogg Pivots To Boost Sales of Morningstar Farms
More meatless options are hitting retail shelves.Much has been made in recent years about how dec...
PepsiCo's Next 'Global Big Bet' Is a New Premium Water Brand
PepsiCo is introducing a premium bottled water brand called Lifewtr that appears aimed at Coca-Co...
(PDF) PwC : Preparing for The Digital Era : The State of Digitaliza...
Strategy& partnered with Siemens to assess how companies in the GCC are using digital technol...
Visbit Raises $3.2M for Mobile Virtual Reality Streaming Service
Visbit has raised $3.2 million for a new virtual reality (VR) and 360-degree video streaming serv...
(Video) Domino’s Pizza Cancels Reindeer Delivery Plan, Offers Rein...
Last month the world suddenly got interested in Domino’s Pizza in Japan, specifically what it wa...
(PDF) The State of Influencer Marketing 2017
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conve...
The State of Influencer Marketing in 5 Charts
“Influencer” marketing — essentially hiring people with large social media followings to tout...
(M&A) China’s Ctrip is Buying Flight Search Company Skyscanner for...
Skyscanner, the Scotland-based flight-search company, has been acquired by Chinese online travel...
(M&A) New York Times, Verizon, News Corp In A Rush To Grab Media St...
There have been nearly 30 M&A deals by large media corporates in 2016 year-to-date.[click to...
On A Dark Street, You Can Summon These Drones To Light Your Way Hom...
Fleetlights are streetlights that travel with you.If you get off the train from work late at nigh...
Why This Technology Will Change Your Marketing Forever
I don't like heights. But I do like Game of Thrones. That's why, a few years ago, I had mixed fee...
We Are on the Verge of a Consumer M&A Avalanche
If you believe in the mantra “innovate or die,” you might conclude that the largest consumer an...
Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Gam...
Michael Kors is running a Singles' Day campaign within China's WeChat app, which may intrigue mob...
(Infographic) Why YouTube Stars Are More Influential Than Tradition...
It is clear that the day of the traditional celebrity is numbered. The YouTube celebrity is gradu...
(PDF) Mckinsey - The Rise of Music Streaming in Asia
The heady growth of new music-streaming services in the region may contain lessons for other indu...
(Infographic) Multicultural Millennials Take Brand Loyalty Seriously
Millennials are buying luxury brands, but they don't perceive themselves as frivolous. Multicultu...
How Marketers Are Using AI to Improve the Brand Experience
Artificial intelligence can thank Hollywood for its bad rep. Movies like "Ex Machina" and the "Te...
(PDF) AI-Ready or Not : Artificial Intelligence Here We Come
Global Consumers are Seven Times More Likely to See a Positive than Negative Impact of Artificial...
(PDF) What Brands With Growing Websites Do Differently
Brand websites that have had increases in visits over the past three years are more focused on ad...
(Video) Why Augmented Messaging App, Tribe Could Change How We Chat
Cyril Paglino, CEO of Tribe, is developing a new way to communicate that blends video and text.Wi...
Crowdsourced Company Values in The Clothing Sector - Orin
Orin is a new activewear brand that is disrupting the clothing industry, asking the internet to m...
Fashion Brands Cast Non-Models in New Campaigns
More brands are promoting racial and physical inclusivity in their marketing efforts as they adju...
Clearpath Robotics Raises $30M to Become a Tesla for The Factory Floor
Ontario tech firm Clearpath Robotics has raised $30 million in a Series B round of venture fundin...
Solving Climate Change With Beer From Patagonia’s Food Startup
Executives at the outdoor apparel company are sick and tired of Big Food's greenwashing.Yvon Chou...
Mainstream VCs’ Bigger Checks Drive Record AR/VR Investment
Another half a billion dollars was invested into virtual and augmented reality startups in the th...
The Internet of Fewer Things
Early predictions of 50 billion connected devices by 2020 are being scaled back.If you follow dis...
MIT Sloan - A Fresh Take on Supply Chain Innovation
Companies are presented with many opportunities when they decide to enter a new market. Venturing...
(PDF) BCG - Digital or Die : The Choice for Luxury Brands
It may not be widely recognized as such just yet, but digital technology is probably one of the b...
Devices Consumers Use to Shop for Fashion Online
More than half (52%) of people who shopped for clothes online in the past year used a mobile devi...
