Why This Technology Will Change Your Marketing Forever
I don't like heights. But I do like Game of Thrones. That's why, a few years ago, I had mixed fee...
"Marketing" Trends 32/1713
TREND DATABASE (30,000+ Innovations)
We Are on the Verge of a Consumer M&A Avalanche
If you believe in the mantra “innovate or die,” you might conclude that the largest consumer an...
Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Gam...
Michael Kors is running a Singles' Day campaign within China's WeChat app, which may intrigue mob...
(Infographic) Why YouTube Stars Are More Influential Than Tradition...
It is clear that the day of the traditional celebrity is numbered. The YouTube celebrity is gradu...
(PDF) Mckinsey - The Rise of Music Streaming in Asia
The heady growth of new music-streaming services in the region may contain lessons for other indu...
(Infographic) Multicultural Millennials Take Brand Loyalty Seriously
Millennials are buying luxury brands, but they don't perceive themselves as frivolous. Multicultu...
How Marketers Are Using AI to Improve the Brand Experience
Artificial intelligence can thank Hollywood for its bad rep. Movies like "Ex Machina" and the "Te...
(PDF) AI-Ready or Not : Artificial Intelligence Here We Come
Global Consumers are Seven Times More Likely to See a Positive than Negative Impact of Artificial...
(PDF) What Brands With Growing Websites Do Differently
Brand websites that have had increases in visits over the past three years are more focused on ad...
(Video) Why Augmented Messaging App, Tribe Could Change How We Chat
Cyril Paglino, CEO of Tribe, is developing a new way to communicate that blends video and text.Wi...
Crowdsourced Company Values in The Clothing Sector - Orin
Orin is a new activewear brand that is disrupting the clothing industry, asking the internet to m...
Fashion Brands Cast Non-Models in New Campaigns
More brands are promoting racial and physical inclusivity in their marketing efforts as they adju...
Clearpath Robotics Raises $30M to Become a Tesla for The Factory Floor
Ontario tech firm Clearpath Robotics has raised $30 million in a Series B round of venture fundin...
Solving Climate Change With Beer From Patagonia’s Food Startup
Executives at the outdoor apparel company are sick and tired of Big Food's greenwashing.Yvon Chou...
Mainstream VCs’ Bigger Checks Drive Record AR/VR Investment
Another half a billion dollars was invested into virtual and augmented reality startups in the th...
The Internet of Fewer Things
Early predictions of 50 billion connected devices by 2020 are being scaled back.If you follow dis...
MIT Sloan - A Fresh Take on Supply Chain Innovation
Companies are presented with many opportunities when they decide to enter a new market. Venturing...
(PDF) BCG - Digital or Die : The Choice for Luxury Brands
It may not be widely recognized as such just yet, but digital technology is probably one of the b...
Devices Consumers Use to Shop for Fashion Online
More than half (52%) of people who shopped for clothes online in the past year used a mobile devi...
This Upscale Whiskey Cocktail Has Quite a History, Yet It Comes in...
The drink is rye whiskey, raw honey, dried navel oranges, rock candy and angostura bitters. Wine...
AllSet Raises $2.35M to Cut Your Restaurant Wait in Half
AllSet, an app that promises to cut restaurant wait time in half by allowing customers to book ta...
The Bot Economy Is Growing Even Faster Than the App Economy Did
A new note from Citigroup Inc. highlights just how much faster the bot economy is growing than th...
(PDF) Mckinsey - Finding The True Cost of Portfolio Complexity
A fine-grained allocation of costs can help companies weed out “freeloader” products and improv...
(Infographic) Here's How Much Engagement Brands Got From Back-to-Sc...
Now that the back-to-school frenzy has died down, Origami Logic, a marketing analytics company ba...
(Infographic) Virtual Reality: A 360° View of the Future
The future of virtual reality (VR) is already here. A quick Google News search will show you as m...
Nearly 85% of Smartphone App Time Concentrated in Top 5 Apps
The comScore data present a relatively bleak picture of digital media landscape if you're not a d...
Marketers Need to Say Goodbye to Campaigns, Hello to AI-Driven Conv...
New report on emerging tech in next five years also points to personal data lockers, commonplace...
(PDF) Mckinsey - The CEO Guide to Boards
Greater responsibilities require increased commitments of time and energy.Building a strong board...
How Burberry, Coach and Chanel Win Over WeChat Users
Luxury brands are putting more resources into China’s booming mobile app WeChat, where they can...
32% of Global Page Views Now Impacted by Ad Blocking
Mobile traffic sees 3X the blocking rate of the desktop says Blockmetry.While some in the industr...
(Infographic) Top 3 Elements of Internet of Things Success
The 2016 global report on the Internet of Things by MIT Sloan Management Review examines how comp...
It’s Becoming Clear That We Never Needed Another Seamless
Earlier this year, Grubhub’s future looked bleak.The parent company of Seamless, and America’s...
