Beer Is No Longer Just Beer
Despite all the improvements that technological and social advances have brought to our lives ove...
"Marketing" Trends 32/1713
TREND DATABASE (30,000+ Innovations)
(Infographic) Chatbot Landscape 2017 by KeyReply - Where Does Your...
Since we started building bots at KeyReply more than two years ago, the industry has seen massive...
(Infographic) How Millennials are Changing the Shopping Landscape
The economic power of the millennial generation is growing, and that means marketers are selling...
Tobacco’s New Crisis – Rich People Stopped Smoking, The Poor Didn’t
After decades of lawsuits, public campaigns and painful struggles, Americans have finally done wh...
Watson Mans The First Cognitive Ad for Cars
On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime...
Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
Marketers are not preparing for a world where mobile, voice and local search, as well as the reli...
37% of Consumers Say Ads Placed Next to Offensive Content Impact Br...
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers...
How Harley-Davidson Used Artificial Intelligence to Increase New Yo...
It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or t...
Apple HomePod : Smart Speaker With Hi-Fi Ambitions ?
For the first time since the presentation of the Apple Watch in September 2015, Apple unveiled an...
Saks Fifth Avenue is Turning to iMessage to Bolster Sales
Though department stores are struggling to overcome slumping sales amid slowed foot traffic and s...
Innovative Billboards Filter Air and Raise Awareness Around Urban P...
Given that more than two-thirds of the world's population will likely live in urban areas by 2050...
Craft Beer Drinkers Often Judge a Beer by its Packaging
It’s hard to imagine today’s U.S. beer market without the craft sub-sector. But that wasn’t al...
(Video) Warby Parker Grew to $250M in Sales Through Disciplined Growth
Warby Parker's founders are doubling down on deep tech and retail stores to vault their beloved s...
Drone-vertising is Here - ARON
Advertisers are always looking for funky new ways to get products in front of our faces and this...
The Farmer’s Dog, A Customized Pet Food Subscription Service, Scoo...
The Farmer’s Dog wants to fill the bowls of canines everywhere with fresh food made especially f...
(PDF) Business Reimagined for a Connected World
Featuring proprietary research and case studies, this report is filled with rich and informative...
(PDF) Deloitte - “Click and Connect” with Consumer Products Consu...
Driving purchase and brand loyalty in a digital-first world. Effective digital marketing reache...
Here’s How the See-Through Touch Displays of Tomorrow Will Transfo...
Transparent, Iron Man-style smartphones probably aren't on the horizon—the technology and demand...
Bottled Water Overtakes Soda as America’s No.1 Drink
U.S. consumers spent $21 billion on bottled water last year. Americans now drink more bottled wat...
(Infographic) Behavior Analysis to Know Your Audience and Maximize...
As companies allocate their annual budgets, more resources are being directed to analytics. Marke...
The Chinese Smartphone Market
In the most recent quarter, Chinese smartphone shipments grew a staggering 18.7% to 135.7 million...
(PDF) Mckinsey - The Case for Digital Reinvention
Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it c...
(Video) Thinfilm’s Tiny Printed NFC Labels Enable Brands to Connec...
Norwegian tech firm Thinfilm figured out a way to print tiny electronics chips on plastic surface...
This New AI-Powered Social Marketing Tool Can Predict Engagement or...
Called Pi and launching today from startup Post Intelligence, it uses a neural network to build a...
(PDF) BCG - A Disconnect and a Divide in Digital-Marketing Talent
There’s a continuing digital disconnect in corporate marketing departments—and a widening digit...
Retailers Can Now Make Instagram Posts Much More Shoppable
The free feature should be a boon for direct marketers. The imagery-based app just got more attra...
(M&A) The Product Launch Fallacy Of Big CPGs
Big CPG companies need to step up M&A activity to stay relevant in the face of competition fr...
(PDF) IAB - Economic Value of the Advertising-Supported Internet Ec...
Ad-Supported Internet Brings over $1 Trillion to the U.S. Economy, Representing 6 Percent of Coun...
(Infographic) Global Consultancies Are Buying Up Agencies and Resha...
Industry watchers predict the trend will only accelerate.In the waning weeks of 2015, Mike Barret...
(Infographic) What Consumers Really Think About Cause Marketing
A majority of people would rather see brands donate money directly when it comes to supporting ca...
(PDF) Mckinsey - The New Battleground for Marketing-led Growth
In the digital age, consumers are always shopping around. New research shows that hooking them ea...
LoopMe Raises $10M to Optimize Mobile Video Ads Using Artificial In...
LoopMe, a digital advertising firm that uses artificial intelligence (AI) to optimize mobile vide...
