Businesses Are Going Mobile — But How ?
Companies more likely to have a mobile website than an appThe US population is spending increasin...
"Marketing" Trends 32/1631
TREND DATABASE (30,000+ Innovations)
FRANKEN-STEINS : Beer and Alcohol Bottles Go High-Tech
Brewing and distilling may be ancient arts, but even old dogs can learn new tricks. Such is provi...
(PDF) How to Influence Consumers While They Sleep
A new study published by NorthWestern University has demonstrated how brands could potentially in...
FIFA's Finance
FIFA, football’s world governing body, is having a rough few days. On May 27th Swiss police, at...
Consumer Tracking Company FullStory Raises $9M from KPCB & Google
Kleiner Perkins Caufield & Byers led a $9 million funding round for consumer tracking company...
(Video) How Brands Can Use Biometric Data in Ways That Go Far Beyon...
Mindshare, Lightwave team up for a Cannes showcase"It's not about quantifying our experiences. It...
Smart for Kids : An Autonomous Vehicle for Kids by Ryan Olsson
With the rise of autonomous self driving vehicles, individual transportation can be utilized by n...
Mobile Valuations Split as Investments and Exits Diverge
Mobile investment is growing as quickly as mobile usage and revenue, with $14 billion invested in...
Food & Board : Edible Billboards Offers Branded Experiences
Eighty percent of companies plan to increase their digital marketing budgets over the next 12 to...
(Video) Ice Statues Leave Behind Organs, Encourage Us to Do the Same
The 'Ice Men' were placed on the streets of Sao Paulo, Brazil with the message that life goes on....
Coming Soon to Your Smartwatch : Ads Targeting Captive Eyeballs
Undertone has tested pushing coupons for a candybar to consumers just as they pass a candy displa...
(PDF) Mckinsey - Pricing in Retail : Setting Strategy
This article—our first in a series on pricing in retail—focuses on key value categories (KVCs)...
Circa : What Went Wrong
Circa, the clever smartphone news app, failed to live up to its promises. The fiasco stems from t...
(PDF) Mckinsey - Learning from South Korea’s Mobile-Retailing Boom
As omnichannel retailing transforms this nation of 50 million people, retailers around the world...
(IPO) Fitbit is Going Public and It’s Actually Very Profitable
Fitbit, the maker of myriad step-tracking devices, has taken the first step to going public, lodg...
Marketing Automation Best Bets : 80% of Companies Increase Leads, 7...
If marketing automation is only five percent penetrated, but growing rapidly, there must be a lot...
(Video) Coca-Cola Embraces the Fist Bump and Gets Serious About Tru...
Showing teens how not to be cruel at 'crossroads moments'.Coca-Cola has embraced a useful visual...
Sony Offered Daniel Craig $5M to Use Their Smartphone, But He Resisted
Sony offered James Bond star Daniel Craig a $5 million fee to put the forthcoming Sony Xperia Z4...
What’s Beyond Moore’s Law ?
Earlier this year, the world (or maybe rather a few tech-savvy geeks like me) celebrated the 50th...
Next-Gen Condoms Will Be Self-Lubricating, Biodegradable, and Skin-...
Researchers at University of Wollongong are working on a more pleasurable-feeling condom made out...
(Infographic) The Landscape of Customer Identity
Facebook continues to dominate the social media login market. Nearly two-thirds of people who use...
Mckinsey - Will China Get Fat Before It Gets Rich ?
The rising wave of obesity around the world and its health and economic costs cannot be ignored?e...
Airbus Reveals A380 'Budget Economy' Seating, 11-Across Squeeze
Airbus is ready to pack even more economy passengers into its A380 superjumbo with a tight-fittin...
Designer Turns Friend’s R?sum? Into Wine Label, Gets Her Job At Wi...
It always makes us smile when we read about creatives who think out of the box with their fun, in...
This Ad Campaign Starts With Cool Cinemagraphs on Instagram
Then Follows Up on Facebook Stuart Weitzman puts the latest marketing tools to the testInstagram...
Mobile Email Benchmarks : YOY Click, Purchase, and Design Trends
Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10...
How Jean Patou Squeezed 10,600 Jasmine Flowers into a 1.6-Ounce Bottle
The story of Joy, the costliest perfume you can buy. Henri Alm?ras, the legendary perfumer of Gra...
Business Card Reignites Old-Style Matchbook Advertising
Wildfire and Cossette collaborate with a business card that "sparks" conversation.Cossette Brandi...
Facebook Accounted For 75% Of Social Ad Spending Globally In 2014
The global social advertising market grew 41% to $15.3 billion in 2014; Facebook is maintaining d...
Prada is In Crisis
Despite a soaring global economy, Prada, Gucci, and LVMH all seem to be stumbling, with revenues...
Some Luxury Watchmakers are Actually Cheering on the Apple Watch
“I was expecting a smartwatch tsunami.” That’s what a senior executive from a luxury watchmake...
Apple Drone Concept Takes Flight in Designer's Imagination
If Apple gets tired of watches, laptops and phones and decides to make a drone, it might look lik...
