Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts
Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have be...
"millennial" Trends 32/590
TREND DATABASE (30,000+ Innovations)
(Infographic) Visualizing Social Media Use by Generation
Nearly two-thirds of the world’s population is plugged into the matrix, with over 4.4 billion in...
(PDF) Mckinsey - 5 Insights Into the Views and Behaviors of the US...
Dairy companies that can tailor their product offerings to the evolving tastes of consumers will...
Machine Learning Dominates AI Use for Retailers
Crystals are a mainstay in the toolkit of any spiritually woke millennial. You’ll find them litt...
The New Sacred Skincare Trend - Crystal Facials
Crystals are a mainstay in the toolkit of any spiritually woke millennial. You’ll find them litt...
Luxury’s Trouble Getting Down With American Kids
Designer labels have been less successful with U.S. millennials than with young Chinese shoppers....
Zero Heroes : Brands Aim for Carbon-Neutrality
Modern youth are passionate about pursuing zero waste on a personal level, and it follows that th...
Syte Snaps Up $21.5M for Its Smartphone-Based Visual Search Engine...
Visual search has become a key component for how people discover products when buying online: If...
Younger Workers Report Biggest Gains in Happiness With Pay
Millennials, Gen Z employees say they’re more content with compensation than baby boomers.Nearly...
(PDF) Mckinsey - Alternative Proteins : The Race for Market Share i...
Consumer interest in non-meat-based protein options is increasing globally. Food industry players...
Gauging Gen X’s Digital Device Usage and Attitudes Towards Adverti...
Straddling the analogue and digital divide, Gen Xers are readily reachable by marketers, but they...
Many Americans Are Looking For A Bar Experience Without the Buzz
The “sober curious” movement is turning the tables on what a typical night out looks like for m...
Kibus is Like a Keurig for Your Pet
In a pitch during a recent meeting at Brinc’s Hong Kong headquarters, the Barcelona-based team b...
Gen Z Is Blowing Open the Market for Men’s Makeup - Fiveism
Companies target younger males who grew up with less rigid gender boundaries.When Yota Nakamura’...
(Infographic) How Millennial Doctors Are Transforming Medicine
Today’s infographic from Publicis Health illustrates the emerging generation of millennial docto...
(PDF) Deloitte - The Consumer is Changing, But Perhaps Not How You...
A swirl of economic and marketplace dynamics is influencing consumer behavior. Contrary to conven...
(PDF) Deloitte - Digital Media Trends : Video Gaming Goes Mainstream
As content creators increasingly adopt direct-to-consumer models, video gaming has become a legit...
(Infographic) How the Modern Consumer is Different
There is a prevailing wisdom that says the stereotypical American consumer can be defined by cert...
(PDF) The Deloitte Global Millennial Survey 2019
Deloitte research reveals a “generation disrupted.” Growing up in a world of accelerated transf...
Seedlip Taps Into Growing Demand For "What To Drink When You're Not...
Whilst global alcohol consumption is on the up, in the U.K. and across parts of Europe it is drop...
Millennial Home Buyers Might Never Come Knocking
The tepid U.S. housing market is still waiting for a buying surge from the generation that entere...
(PDF) Mckinsey - A Transformation in Store
Brick-and-mortar retail stores need to up their game. Technology could give them significant boos...
Target Now Carries a Non-Toxic Skincare Line Built on the Insights...
The new brand comes from Clique Brands, the company behind women’s lifestyle blog Who What Wear,...
Glofox Raises $10M For Fitness Studio Management Platform
Irish businessman Conor O’Loughlin has a unique set of interests: computer science and rugby. Af...
How Americans Will Shop: What Products Do Consumers Care About Local ?
While we used to associate reading with the library and famous novelists, it’s quickly become a...
(PDF) Deloitte - Digital Media Trends Survey, 13th Edition
Consumers have more digital media options than ever, and most are finding what they want. But man...
Brands Expand Into Products and Services for Children
As Cassandra found in our Modern Parents report, 92% of Millennial parents in the U.S. say their...
Millennials Are the ‘Driving Force’ of Bitcoin Ownership
What follows is data and analysis from a survey of American adults regarding general sentiment to...
The Market for Men’s Grooming and Skincare Continues to Grow
The beauty space is making room for men’s grooming products as men continue to embrace the chang...
(Infographic) Goldman Sachs : Here's How Millennials will Completel...
Goldman Sachs has put together a tremendous infographic showing how millennials-those born betwee...
(PDF) Deloitte - Global Powers of Luxury Goods 2019
Luxury goods market displays growth despite slowing economy. Digitization and growing millennials...
(PDF) The Resale Market is Becoming Bigger Than Fast Fashion
Marie Kondo inspired us to throw away all our non-joyous items, sparking what’s now a booming re...
