2021 Predictions : What Experts See in the Year Ahead
Making predictions is a tricky business at the best of times, but especially so after a year of u...
"millennial" Trends 32/590
TREND DATABASE (30,000+ Innovations)
(PDF) BCG - Demystifying Global Consumer Choice
Rarely has navigating the global consumer market landscape been more bewildering. On top of the s...
(PDF) Mckinsey - A New Model for the Consumer-Goods Industry
Twelve trends, accelerated by the COVID-19 crisis, are disrupting the consumer-goods industry’s...
(PDF) Bain - China’s Unstoppable 2020 Luxury Market
A reduction in international travel is creating an exponential boost in domestic spending.The lux...
Pandemic Proof: The Most Loved Brands of COVID-19
Since March of this year, the COVID-19 pandemic has forced millions of people to physically dista...
(Infographic) The Growing Generational Wealth Gap
As young generations usher into adulthood, they inevitably begin to accumulate and inherit wealth...
Brands Retool the Virtual Shopping Experience with AR-enabled Tech
The growing adoption of augmented reality (AR) try-on technology couldn’t be more timely as cons...
How to Build a Winning Gen Z Strategy on Mobile
As one of the youngest generations, Gen Z now amounts to a third of the world’s population, surp...
(M&A) Business Insider Buys Morning Brew, The Business Newsletter P...
Insider Inc., the parent company to Business Insider, closed an all-cash deal Thursday to buy a m...
Gucci and Giphy Add Avatars to Their Apps as Potential Digital Reve...
Users will be able to create their own avatars and purchase digital goods (including celebrity dr...
TULA Skincare Launches Millennial Focused ‘Ageless’ Franchise to...
Company disrupts the anti-aging category with clean clinical solutions that welcome millennials i...
Kantar Examine Gen Z’s Attention Span, Affinity for Brands
They spent less time viewing content bur remembered it at a higher rate. In the U.S., 60% of Gen...
(PDF) BCG - How Marketers Can Win with Gen Z and Millennials Post-C...
Consumers have responded to the COVID-19 pandemic by altering their everyday behavior in many str...
(PDF) Mckinsey - Reimagining Marketing in The Next Normal
COVID-19 is changing consumer behavior in at least six important ways. Here’s how marketing lead...
(PDF) Mckinsey - The Great Consumer Shift : How US Shopping Behavio...
Our research indicates what consumers will continue to value as the coronavirus crisis evolves.An...
(PDF) The Deloitte Global Millennial Survey 2020
The COVID-19 pandemic has hit younger generations hard. But the Deloitte Global Millennial Survey...
(PDF) BCG - How Marketers Can Win with Gen Z and Millennials Post-C...
Employers are facing a dilemma: Their workforce needs to upgrade their skills, learn new ones Con...
The Future of Remote Work, According to Startups
No matter where in the world you log in from—Silicon Valley, London, and beyond—COVID-19 has tr...
(PDF) Mckinsey - What Makes Asia−Pacific’s Generation Z Different ?
Gen Zers in the Asia–Pacific region aren’t like their older siblings. Here is what you need to...
When Will Consumers Feel Safe Again ?
As the weekend approaches, people remain limited in their choices on what to do in their spare ti...
How Millennials Shop on Amazon
How America’s Largest Living Generation Shops Amazon.There’s no question that Amazon has become...
Pew - What We Know About Gen Z So Far
On the cusp of adulthood and facing an uncertain future : What we know about Gen Z so far.One-in-...
(Infographic) As Retailers Reopen, Gen Z and Millennials Remain Cau...
Some nonessential shopping is back on the table for many eager customers.The novel coronavirus pa...
(Infographic) Gen Z and Gen Alpha
Characteristics of the emerging generations.We are in the midst of a generational landmark, as Au...
(Infographic) How Gen Zers’ and Millennials’ Mobile Viewing Habit...
Video is quickly becoming the most consumed kind of content on the internet. Users prefer it over...
Ready-to-Drink Booze Is Winning the Stay-at-Home Drinking Game
Hard seltzers and canned wines were already on the upswing, but pre-mixed cocktails are the star...
(PDF) BCG : COVID-19 Consumer Sentiment Snapshot #7: Retracing the...
A look back sounds appealing. As lockdowns continue across most US states, many people are reflec...
Zoom Matchmaking is Giving Lockdown Singletons a Shot at Love
A reinvention of traditional matchmaking is helping the single, bored, and lonely meet like-minde...
Why Americans Wanted To Work Remotely Pre-Coronavirus
The bad news regarding the spread of COVID-19 keeps flowing and its hard not to feel disheartened...
Tea Chain Uses Live Streaming and Influencer to Launch Line During...
The livestream on Taobao sold nearly 3,000 sets in the first second, and more than 10,000 units b...
(PDF) Deloitte - How will Millennials and Gen Z Use 5G ?
Mobile video streaming, gaming, and digital reality are top choices.Younger consumers, committe...
(PDF) 'Generation V' for Virus
The coronavirus may be a defining experience for Generation Z that shapes its outlook for decades...
