What Influences Gen Xers' Purchase Decisions?
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xe...
"millennial" Trends 32/590
TREND DATABASE (30,000+ Innovations)
Deloitte - How Digital Technologies Can Elevate The Car-Buying Expe...
Digital technologies are starting to fundamentally change the way people buy cars, but manufactur...
Innovative Cosmetics Company Develops World's First Visual Fragranc...
An Israeli cosmetics startup, which touts the world’s first “visual fragrance” technology, won...
Cost Per Like Is the New Cost Per Wear
Twenty-four hours before leaving for a weekend trip to Miami, I went into a panic. I needed new s...
The Man Behind the Scooter Revolution
Two decades ago, a Swiss inventor laid the foundation for the big mobility innovation of 2018. Li...
This Startup 'Society' is Redesigning The Products Hidden Under You...
Society, a marketplace for non-toxic home goods, eschews typical packaging and embraces design in...
(PDF) Edelman - 'Millennials With Money 2018' Report
Millennials With Money, a follow-up to our first deep-dive in 2016 on this generation’s relation...
35-Year-Old Unknown Creates the World's Most Valuable Startup - Byt...
Bytedance’s said to be valued at over $75 billion in new round. SoftBank is said to plan an inve...
Millennials Love Luxury and Their Spending on Gucci Shows It
Millennials feel better about their future earnings than older consumers and spend more on luxury...
American Eating Habits Are Changing Faster than Fast Food Can Keep Up
Home cooking would be making a comeback if it ever really went away.. Per-person restaurant visit...
Millennials on Millennials: In the Know…On the Go
Millennials, defined here as adults ages 21-37, are the most-coveted consumer demographic from a...
Gen Z Is Coming to Your Office. Get Ready to Adapt.
More than any generation on record, Gen Z wants financial security. The generation now entering t...
48% of Millennials Would be Interested in Using Cryptocurrency Prim...
The most well-known cryptocurrency among Americans is Bitcoin.Cryptocurrency — a form of digital...
(PDF) Deloitte - What Weighs on Millennials’ Minds … And Wallets ?
Understanding how behavioral factors may be influencing millennials’ lifestyle choices.Millennia...
Gen Z Is Set to Outnumber Millennials Within a Year
Millennials are about to be surpassed by Generation Z. Almost one-third of world’s 7.7 billion p...
(PDF) Millennials And The Future Of Wealth Management
By 2030, millennials are expected to control as much as $20T of assets globally and their parents...
(PDF) Deloitte - Millennials and Beyond
Brand growth through a cross-generational approach to consumer profiling.[click to enlarge]Millen...
Brands are Eliminating Plastic Straws in an Environmental Initiative
Millennials and Gen Zs are highly eco-conscious consumers and they expect companies to innovate a...
Gen X Rebounds as the Only Generation to Recover the Wealth Lost Af...
Few American homeowners were spared from the broad housing collapse a decade ago, but Generation...
Casper Mattress Nap Store Sleep Benefits Health New York City - Dreamy
Marketing gurus and mattress start-up casper, have introduced a completely new element to a new y...
How H&M’s Millennial Brand Nyden is Crowdsourcing Design on Instagram
Just four months in, H&M’s new millennial-centric brand Nyden is shaking things up for its S...
(PDF) Mckinsey - Mathematics of The Luxury Market in Russia
To understand Russian luxury goods and services, look to growth potential and consumer behavior....
How Are Millennials’ Preferences Changing The Food Industry ?
Millennials are dramatically disrupting the way food is produced, packaged, marketed and served....
The Drink of a Generation : Craft Beer On The Rise
A hot summer has sparked a rise in sales for both beer and wine in New Zealand. Over the 16 weeks...
Can This “Drybar of Botox” Disrupt The Cosmetic Injectables Biz ?...
lchemy 43 wants to take Botox and lip plumping out of the doctor’s office and into a nationwide...
The Trendsetting Digital Influence of Asian-American Consumers
Asian-American consumers are on the cutting edge of everything digital. Their preferences, habits...
(PDF) 2018 Deloitte Millennial Survey
For younger workers, the gap is widening between what responsible companies should achieve and wh...
This Vitamin Startup Is Delivering Its New Product Directly to Cons...
Care/of thinks it can still stand out in a crowded market.Despite GNC, the vitamin-shop giant, an...
(Infographic) Why ‘Transformists’ Are the Demographic Brands Shou...
There are 38 million in the U.S.While millennials may be the hottest demographic for marketers to...
(PDF) Deloitte - Decoding Millennials in The Gig Economy : 6 Trends...
Millennials’ participation in the gig economy continues to rise and organizations are eagerly...
(Infographic) Luxuries We Can't Live Without
After basic elements for survival are met—food, water, shelter — what modern luxuries do you co...
New Apps Pair People Based on Their DNA
Young adults are increasingly turning to DNA tests to better understand themselves and improve va...
