Extremely Online : American Teens' Social Media Habits
A new survey has found that maybe the older generations were right after all: teenagers these day...
"millennial" Trends 32/590
TREND DATABASE (30,000+ Innovations)
Bain - Asia and Europe Are Propelling Luxury Through 2023
According to Bain & Co, the Personal Luxury Goods market is set to slow, with growth of betwe...
What is Motivating China’s New Hard Luxury Consumer ?
Sustainability, Gen Z, and new wealth are propelling the growth of China’s luxury watch and jewe...
Here’s What We Know About Generative AI’s Impact on White-Collar...
Since generative artificial intelligence burst on to the scene last November, the forecast for wh...
(Infographic) 50 Years of Music Industry Revenues, by Format
In the ever-changing world of music, 2022 marked yet another milestone. For the seventh year in a...
The Breakfast Category is Under Pressure
It's crunch time for manufacturers of the ‘breakfast of champions’: next month Kellogg’s, the...
(Infographic) Video Game Engagement, by Generation
By 2025, the number of gamers is estimated to reach 3.6 billion and generate a whopping $211 bill...
(Infographic) Salesforce - Generative AI Snapshot Research : The AI...
New AI Usage Data Shows Who’s Using AI — and Uncovers a Population of ‘Super-Users’.Nearly ha...
(Video) How Topgolf Plans to Become Even Bigger Than Actual Golf
The high-tech beer, wings, and driving range experience for millennials and Gen Z is working to b...
How The Cost of Living Crisis Affects Young People Around the World
Younger workers have been hit hard by the rising cost of living, according to a new survey. Gen Z...
Generative AI Use will Continue Its Climb Across All Age Groups, Es...
Generative AI use will continue its climb across all age groups, especially among millennials and...
Prime Time for Boomers : Streaming Services Captivate Older Audiences
The share of older Americans who subscribe to live streaming services grew 60% over the past year...
(PDF) Mckinsey - Gen Z Mental Health : The Impact of Tech and Socia...
A new McKinsey Health Institute survey finds that Gen Z’s social media engagement can feel negat...
Why Young Shoppers are Cool with Counterfeits
On TikTok, guides to buying ‘dupes’ of pricey luxury items are gaining a following.In 2012, a c...
(PDF) BCG - Luxury Preowned Watches, Your Time Has Come
Part fashion, part status symbol, part mechanical art, luxury watches over the years have won adm...
(PDF) Bain - 4 Ways Younger Shoppers Will Change Retail
Bain & Company and Google surveyed nearly 5,800 US consumers to gauge how retail is likely to...
Cartier and Tiffany Are Getting Into AR to Sell Luxury to Gen Z
These collaborations aren’t the first of their kind, but signal luxury brands want a new crop of...
Online Sales and Subscriptions Will Shape Tomorrow’s Car Financing...
New tech and emerging trends will enable consumers to move toward a more complete online car-buyi...
Inside Tiffany & Co.’s Remarkable Brand Turnaround
Before its acquisition by LVMH in 2021, the jeweler was losing its luster. Under Alexandre Arnaul...
81% of Consumers Embraced Influencer Marketing in The Past Year
Influencer marketing continues to show signs of strength, with 81% of consumers reporting that so...
(PDF) BCG - What to Expect from Black Friday Amid the Cost-of-Livin...
Black Friday is coming at a time of global uncertainty and waning consumer sentiment. More than 8...
Why Chinese Consumers Are Not Your Average Art Collectors
In the market research report “Winning China’s High-Spending Cultural Consumer: The Future Of L...
This Beauty Brand is Promoting ‘Bottle Positivity.’ Are Customers...
After Saltair’s packaging arrived to customers with dents and dings, the company’s founder deci...
Bain - Global Luxury Goods Market Seen Growing 21% in 2022 to 1.4 T...
Global luxury goods market takes 2022 leap forward and remains poised for further growth despite...
(PDF) BoA Private Bank Study of Wealthy Americans 2022
The impact of shifting generational attitudes amid an historic wealth transfer.Bank of America Pr...
(M&A) Victoria’s Secret Acquires Adore Me for $400M to Fuel Comeback
The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z c...
From Kaws To Pop Mart : What’s Fueling China’s Art Toy Obsession ?
Kaws figurines are frequently spotted in the homes of Drake, Justin Bieber, and just about every...
(Infographic) Gen Z’s Favorite Brands, Compared with Older Generat...
Generation Z’s favorite brands, in absolute terms, aren’t wildly different from preferences of...
Decoding China’s Trending ‘Noble Lady’ Skincare Category
Prestige skincare was once reserved for a more mature audience, but now younger consumers are inv...
Crocs are Crushing It with Gen Z
Crocs are still in growth mode. The company, known for its foam footwear, capitalized on its rece...
How Do Americans Spend Their Money, By Generation ?
In 2021, the average American spent just over $60,000 a year. But where does all their money go?...
(PDF) Mckinsey - The US Wellness Market Continues to Boom
Our research shows continued growth of consumer interest in health and wellness, with persistent...
