The Mastercard Start Something Priceless campaign is the first change the company has made to its ads in two decades. For 20 years, the Priceless campaign has been Mastercard's staple ad, focusing on incredible moments and celebrating them. While the campaign has served Mastercard for so long, the change in focus seems to be a push in a direction that is more aligned with modern consumers. The...

Design is major stepping stone toward portable artificial-intelligence devices. When it comes to processing power, the human brain just can’t be beat.Packed within the squishy, football-sized organ are somewhere around 100 billion neurons. At any given moment, a single neuron can relay instructions to thousands of other neurons via synapses — the spaces between neurons, across which neurotran...

After a steady start, Apple picked up in November with sales of the iPhone X. Apple recorded its best ever iPhone sales (Sell through), in a single month in the USA in November 2017. According to the latest research from Counterpoint’s Market Pulse December Edition, Apple dominated the premium tier smartphone market. All three latest models from the company occupied the top three spots in the...

Look closely at the Siren. She looks perfect. But by design, she’s not.Her eyes command a warm confidence. Her hair ripples as an ocean wave that laps provocatively over her breasts. As the face of Starbucks since 2011, the Siren logo is alluring by design, beckoning you into the store to grab a latte or pastry. Her face is so perfect, it is its own mirror, with the left and right sides copied...

The pursuit of success is a part of our cultural DNA. Almost everyone wants to be successful – and many see it as the basis of the American Dream, which promises that every person can achieve success and prosperity through hard work, determination, and initiative.However, despite a drive for obtaining success in our culture, the meaning of success isn’t fixed. It can be different things to di...

Our latest research reinforces the link between diversity and company financial performance—and suggests how organizations can craft better inclusion strategies for a competitive edge.Awareness of the business case for inclusion and diversity is on the rise. While social justice typically is the initial impetus behind these efforts, companies have increasingly begun to regard inclusion and div...

At Amazon Go, you grab your milk and leave. It might take some getting used to.In the shadow of Amazon’s offices in downtown Seattle, people enter a tiny grocery store, take whatever they want, and then walk out. And nobody runs after them screaming.This is what it’s like to shop at Amazon Go, the online retail giant’s vision for the future of brick-and-mortar stores. There are no checkout c...

An Apple 3D printer in 2018?Apple has been granted a US patent for a full-color 3D printing system. The successful application for a “method and apparatus for three-dimensional printing of colored objects” was one of 44 US patents granted to the technology company on 16 January.In 2015, 3D Printing Industry reported that Apple had filed a patent application for a full-color FDM/FFF 3D printer...

As a general-purpose technology, artificial intelligence (AI) and machine learning (ML) have potential use cases in virtually every industry and the ability to reshape the way people live and do business. Breakthroughs in deep learning in the past decade have engendered a proliferation of artificial intelligence applications into daily life and paved the way for further advancement in the field...