TREND REPORTS
(Video) Campaign Lets People Use YouTube Views As Currency
[Business]
2017/11/15 10:06
This creative campaign had people in the Netherlands uploading videos of them with an Opel car to try and get enough views to purchase one.Can’t afford a new car? How about just creating a video of you interacting with an Opel vehicle, and then reaping in hundreds of thousands of Youtube views to purchase one! European car brand Opel collaborated with advertising agency JWT Amsterdam to let pe...
(Infographic) Shoppers Are Researching Online Before Buying In-store, and Vice Versa
[Consumer]
2017/11/15 10:03
Reaching the ‘omnishopper’ takes a cross-channel marketing strategy. Most people either regularly or occasionally order products online and pick them up in a retail store.A new study is shedding light on the shopping habits of consumers who research products online but then go to the store to buy them.More than half of such “omnishoppers,” as Criteo calls them in “The Shopper Story,” a su...
(PDF) Deloitte - Global Powers of Luxury Goods 2017
[Business]
2017/11/14 10:39
The world’s 100 largest luxury goods companies generated sales of US$212 billion in FY2015, as consumers in emerging markets continue to drive luxury market growth. The fourth annual Global Powers of Luxury Goods report examines and lists the 100 largest luxury goods companies globally, based on the consolidated sales of luxury goods in FY2015 (which we define as financial years ending within...
Alibaba’s AI Fashion Consultant Helps Achieve Record-Setting Sales
[Tech]
2017/11/14 10:38
AI will blur the line between online and offline retail.On the third floor of a shopping mall in the heart of Shanghai last week, Xiaolan He, a woman in her 50s, took an olive-green down jacket to a fitting room. To her surprise, she found a screen about the size of a large poster on the wall. It recognized the item of clothing in her hands through a tiny sensor embedded in the garment, and sho...
(Video) This Bot Gets Revenge On Email Scammers For Your Entertainment
[Tech]
2017/11/14 10:38
Email scammers lurk in all of our inboxes, preying on our ignorance and moments of weakness. While you might not fall for it, your grandma might, and that’s turned scamming into a billion-dollar industry. Right now, all you can do is mark emails as “spam” and delete them.Until Re:scam, that is. It’s a new bot created by the New Zealand-based nonprofit Netsafe that replies to all your spam e...
(Infographic) The Chart, Version 3.0 : What, Exactly, Are We Reading?
[Consumer]
2017/11/14 10:38
TL;DR: What’s new in this chart is:[click to enlarge]I edited the categories on the vertical axis to more accurately describe the contents of the news sources ranked therein (long discussion below).I stuffed as many sources (from both version 1.0 and 2.0, plus some new ones) on here as I could, in response to all the “what about ______ source” questions I got. Now the logos are pretty tiny....
Sex Robot Maker Dismisses Rival's Creation as a Toy
[Tech]
2017/11/14 10:38
What does and doesn't constitute a robot? It's more nuanced than it seems. However you feel about them, sex robots have arrived and are poised to take a huge chunk of the $30bn sex tech industry.Now a battle is brewing between two rivals keen on winning early market share.If you've caught any of the headlines about this largely NSFW tech category, you've probably stumbled across the name Dr. Se...
(Video) Bose Tries Crowdsourcing to Develop Sleep Improving Earbuds
[Product]
2017/11/14 10:38
Bose is looking for dedicated product testers for its upcoming sleepbuds in-ear plugs.Bose is a tried and trusted name when it comes to noise-cancellation technology, with its Quiet Comfort headphones being among our favorites. Now the company wants to help folks get some quality sleep. Though many folks would likely pop in some foam plugs to try and drown out bumps in the night, student partie...
Ultimate Shock-Absorbing for Bikes
[Design]
2017/11/14 10:38
This bike might just look like it has a set of cool-looking rims, but those rims are actually an innovative shock and tire system designed to maximize performance! The tire remains firm during normal road condition. However, when it runs on hills or over rocks, the tire and spring module bend to bear the brunt of the force. This increases both the damping and traction for the tire, resulting in...
Emerging Trends & Future Opportunities
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