TREND REPORTS
(Patent) Ford Patents Windshield Movie Screen For Driverless Cars
[Tech]
2016/03/16 11:03
Another perk for driverless technology? An Immersive and improved in-vehicle entertainment experience.A big part of the driving experience has to do with entertainment. Dashboard monitors and center consoles are currently being used by motorists to gain access to visual content in their cars. But will happen to this intrinsic vehicular feature as the world slowly comes to terms with the reality...
(Video) Nivea’s ‘Second Skin Project’ Proves the Power of Touch
[Business]
2016/03/16 11:03
Nivea Crème and Leo Burnett Madrid unveiled the “Second Skin Project” – a technological development that not only helped bring a mother and son together just in time for the holidays, but also showed the importance of human touch.The “Second Skin Project” introduces us to Laura and her son, Pablo, who live thousands of miles apart. Interviewed separately, they share a moving Christmastime...
(PDF) Mckinsey - Putting Behavioral Psychology to Work to Improve the Customer Experience
[Business]
2016/03/16 11:02
Applying the principles of behavioral psychology can improve the quality of customer interactions and build brand recognition as a customer-centric organization.It’s an all-too-familiar story. As a leader at your company, you’ve made enhancing your customers’ experience a priority. You’ve invested in products, in people, and in the service-delivery processes to put your customers first. Yet...
(Video) IKEA Launches Indoor Garden That Can Grow Food All Year-Round
[Product]
2016/03/16 11:02
If you’ve always wanted to grow your own veggies and herbs, but don’t have a yard where you can set up a garden, IKEA has the perfect product for you. The furniture retailer just unveiled its new KRYDDA/VÄXER hydroponic garden, which allows anyone to easily grow fresh produce at home. Check out the video below to see how it works!The system allows customers to sprout and grow plants without...
Nielsen - Global Trust in Advertising
[Consumer]
2016/03/16 11:02
It’s somewhat natural for consumers to be skeptical about advertising, but when it comes to paid advertising across traditional and digital media, Canadians have a higher level of distrust than their U.S. counterparts. In fact, Canadian online respondents in Nielsen’s most recent Global Trust in Advertising survey rank among the least trusting of paid ads globally.As discussed during a recent...
(Video) Hands-On Coding for Toddlers, No Screens or Reading Required - Cubetto
[Product]
2016/03/16 11:02
A playful programming language you can touch. Montessori approved, and LOGO Turtle inspired. Learn programming away from the screen.Children growing up in today’s world can’t afford to miss out on coding—it is becoming a basic 21st-century literacy. Starting young on cultivating this skill set gives them an edge, and starting with something fun means they can learn faster and better. Cubetto...
(Video) Pechat Button Speaker Turns Toys Into Talking Characters
[Product]
2016/03/16 11:02
Hakuhodo’s latest in its series of HACKist creative lab prototypes is Pechat, a simple button-shaped device that “lets your stuffed animals chat”.In essence, Pechat is a yellow button that can be added to any children’s toy, transforming it into a talking, interactive character.Co-developed with Hakuhodo’s innovation team monom (who made the iDoll and Memory Clock), Pechat is currently jus...
(Patent) Amazon Wants the Patent for Pay-By-Selfie
[Tech]
2016/03/15 11:03
First, Amazon patented one-click purchasing buying. Now it wants a patent for pay-by-selfie.The Seattle-based e-commerce company recently filed a patent application for a process that would allow shoppers to make a purchase by taking a photo and/or video of themselves rather than keying in their account password. The application is related to a separate patent Amazon holds for a technology that...
Elon Musk's Hyperloop Could Head to Europe Before California
[Tech]
2016/03/15 11:03
As two companies compete to make Hyperloop a reality, one looks to Slovakia as the first destination, ahead of the original Los Angeles to San Francisco rail plan. Take that Silicon Valley – Slovakia, a country at the heart of Europe, might become home to the first hi-tech Hyperloop train.[A trip from Bratislava to Vienna could take about eight minutes on Hyperloop. Photograph: Hyperloop Trans...
