TREND REPORTS
Apple’s R&D Spending Looks a Lot Like a Car Company’s
[Business]
2016/05/17 11:00
Apple has been pouring a lot more money into research and development in recent years.In its fiscal year 2015, it spent more than $8 billion on R&D, a 34% increase from the prior year. Some have read this as a signal that a pivot is coming, specifically into the auto business. That Apple is working on car is unconfirmed, but widely reported. It’s considered an “open secret” in Silicon Va...
Hyundai Beefs Up Robotic Exoskeleton
[Tech]
2016/05/17 11:00
Following on from a small, discreet mobility exoskeleton it unveiled last year, Korean auto giant Hyundai has revealed images of a much beefier, tougher looking robotic exoskeleton aimed at the transportation, industrial and military markets. The suit, which is still in its pre-production form, would let you lift and manipulate objects weighing over 60 kg (132 lb) with no stress to your legs, a...
As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs
[Business]
2016/05/17 10:59
For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month, the concept became a reality with the release of the shop's Adaptoys campaign, which was launched in partnership with the Christopher & Dana Reeve Foundation. The goal is to raise $155,000 in order to build race cars control...
The Social Lives of Rich People, Explained
[Consumer]
2016/05/17 10:59
The latest findings, from Emily Bianchi of Emory University and Kathleen Vohs of the University of Minnesota, illustrate how having more (or less) money can radically alter the fabric of our relationships with other people, changing how often we socialize — and with whom.In examining several decades of household survey data, Bianchi and Vohs find that as people make more money, they spend less...
Coca-Cola Uses Snackable Mobile Content for Refreshing Marketing Approach
[Business]
2016/05/17 10:59
A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer’s emphasis on reaching consumers of all ages through a mix of shareable social content, digital coupons and engaging partnerships, pointing to mobile's increasingly important role throughout. During the session, “How Coke Builds Brand Love in a Digital World – from Impression to Transaction," the execut...
The OTTO Smart-Kitchen System
[Design]
2016/05/17 10:59
The OTTO smart-kitchen system’s aim is to provide healthy meals and an enhanced food experience that embraces preferences, the user’s schedule, and social moments in the home. The design introduces smart user-centered technologies that make it possible to simplify choices and make cooking an effortless and enjoyable experience. The core of OTTO lies in its intelligent design that interacts wi...
(PDF) Doppio : A Reconfigurable Dual-Face Smartwatch for Tangible Interaction
[Tech]
2016/05/16 16:01
By placing the two screens side-by-side, one wide image can be displayed.Smartwatches may be less cumbersome than smartphones, but those little screens of theirs can only display a limited amount of content. We've already seen efforts to move the touchscreen control surface off of the watch, but researchers from Dartmouth College are taking another approach – they've created a prototype smartw...
(PDF) Pew - America’s Shrinking Middle Class
[Consumer]
2016/05/16 16:00
The middle class is shrinking in most U.S. metropolitan areas, and lower-and upper-income tiers are gaining share.The American middle class is losing ground in metropolitan areas across the country, affecting communities from Boston to Seattle and from Dallas to Milwaukee. From 2000 to 2014 the share of adults living in middle-income households fell in 203 of the 229 U.S. metropolitan areas exa...
(Video) 14-Year-Old CEO Declines $30 Million Offer For First-Aid Vending Machine Idea
[Business]
2016/05/16 16:00
When straight-A student Taylor Rosenthal isn’t in school or playing baseball, he’s busy doing something foreign to most 14-year-olds: He’s running his own successful business.Rosenthal is a freshman at Opelika High School in Alabama. Last year, while in eighth grade, he was assigned the task of coming up with a business idea for an entrepreneurship class. His pitch went on to win first place...
Emerging Trends & Future Opportunities
■ 언론 보도 기사
(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표
(중앙일보) 트렌드버드, '2026년의 Annual Trend Report와 10대 이머징 트렌드' 발표
( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)
