Pedigree Adopts AI to Give ‘Glow Ups’ to Shelter Dog Ads
Adoptable combines proprietary AI with the brand’s global media reach with the aim of drasticall...
"Marketing" Trends 32/1697
TREND DATABASE (30,000+ Innovations)
(Video) OREO Turns Milk Barcodes into Scannable Cookies
How VML and Oreo Reversed a Downward Sales Trajectory—and Then Some. The campaign resulted in 7....
(Video) ‘Gorilla Tag’ Has Topped $100M in Revenue, VR’s Most Suc...
VR studio Another Axiom today announced that its breakout title, Gorilla Tag, has surpassed $100...
The Internet is Drowning in Trendy Suitcases, And Millennials Can’...
Away, July, Antler, Monos. There’s never been more choice when it comes to buying luggage. Is th...
New York City’s New Luxury Cannabis Stores Are Works of High Art
Illegal, slapdash dispensaries have taken over the city. Now, a new breed of high-design shop is...
Why Pepsi Turned a Special Edition of Its Can Into a Digital Billboard
Pepsi is lagging behind Coke and Dr. Pepper. Can high-tech marketing help?Pepsi’s latest can isn...
(PDF) Mckinsey - Navigating The Generative AI Disruption in Software
The technology could accelerate growth, but presents new challenges, including shifts in value po...
YC Alum Fluently’s AI-Powered English Coach Attracts $2M Seed Round
There are plenty of resources to learn English, but not so many for near-native speakers who stil...
(Infographic) AI Leaders to Watch
One way to find out where AI is heading: follow the money. Here’s our analysis of the AI applica...
Bain - AI Survey : 4 Themes Emerging
If 2023 was about experimentation, 2024 is all about results.Companies are moving quickly to expl...
Ready-to-drink Cocktails Are a Hit with Millennials and Gen Z
With alcohol sales flat, companies from Suntory to Diageo are investing heavily in flavor innovat...
(PDF) BCG - How Retail Media Can Top the CMO Agenda
Retail Media 3.0 will unlock the channel’s potential as a powerful, strategic marketing tool. Bu...
What Do Heytea, Pepsi and Luckin Coffee have in Common ?
Leveraging subcultures, star appeal and collectors items, beverage brands in China are in the col...
The Starbucks Story : From Beans to Billions
In the heart of Seattle, near the smell of fresh coffee and the busy Pike Place Market, a small c...
A Market Research AI Platform That Extracts Insights from Video Int...
GetWhy, a consumer research tech company that helps businesses carry out market studies and extra...
Online Shopping Has Become a Giant Fake Product Machine
Between knockoffs, artificial reviews and a glut of affiliate marketing, shoppers have no way to...
(PDF) BCG - Mindshare Matters. Now Marketers Can Measure It.
Companies that build brand value generate significantly higher sales and shareholder returns than...
(PDF) BCG - The Future of the Natural Diamond Industry
The natural diamond industry navigated a challenging 2023. This followed a dynamic five years tha...
Temu Lures More Repeat Customers than EBay, Pressures Amazon
Survey shows Chinese e-commerce upstart winning over shoppers with low prices and taking the figh...
Adidas’ $20K Roblox Necklace Marks New Era for Fashion and Gaming
Adidas sells a $20,000 necklace in Roblox, Givenchy Beauty launches a new Pride-themed destinatio...
Diamonds Are Disrupted : The Natural Diamond Industry is Cracking Up
The diamond industry is undergoing a major shake-up. The traditional mined market faces precipito...
(PDF) BoF - Building an Effective Loyalty Programme
Serving as the ‘heartbeat’ for brands and retailers that deploy them with the right rewards, lo...
Dove Becomes First Beauty Brand To Ban AI-Generated Women In Ads
Dove has become the first beauty brand to commit to zero AI when it comes to representing women i...
China’s New Luxury Marketing Frontier : Mystic Jewelry
Stressed young Chinese white collar workers are buying hard luxury items they believe bestow good...
(PDF) BCG - Building the Travel Company of the Future
Future-ready travel industry leaders produce superior financial and nonfinancial outcomes by impr...
(PDF) Mckinsey - The State of AI in Early 2024 : Gen AI Adoption St...
As generative AI adoption accelerates, survey respondents report measurable benefits and increase...
Sony's New Microsurgery Robot Stitches Up a Corn Kernel
Sony has shown off its new surgical robot doing some super-precise work sewing up a tiny slit in...
Is Luxury Missing Out on China’s Cycling Boom ?
Gen Z is continuing China’s historic cycling craze with premium styling inspiration on Xiaohongs...
L’Oréal Presents "Awe-Inspiring" Beauty Tech Advancements
L’Oréal presented its most recent beauty tech innovations at the Viva Technology show in Paris....
Google Unveils AI-Powered Advertising Tools at Google Marketing Live
New tools, many of them AI-powered, will soon change how ad experiences are created by advertiser...
(PDF) The BoF Brand Magic Index - 50 Global Luxury and Fashion Labels
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a bran...
The Renaissance of Crocs Continues
Today we’re exploring the Crocs renaissance, diving into how the ugly-shoe company bounced back...
