Tastier Nonalchoholic Beer is Here – Will You Drink It ?
Brewers today are delivering nonalcoholic beers that are a far cry from the sweet, watery options...
"Marketing" Trends 32/1697
TREND DATABASE (30,000+ Innovations)
Wellness Start-Up Spacegoods Secures £2.5M in Seed Funding
Law firm Gordons has advised wellness start-up Spacegoods on securing £2.5m in seed funding led...
The Out-of-Home Advertising Recovery Has Not Been Equal
OOH has surpassed pre-pandemic highs, recovering from a 30% dip.Announcing! Brandweek is headed t...
TechTaka Raises $9.5M for its e-Commerce Fulfillment Service
TechTaka, a South Korean online shopping fulfillment startup that provides third-party logistics...
Mckinsey - What Technology Trends are Shaping The Mobility Sector ?
Technological innovation is transforming every aspect of the mobility sector, and more companies...
(PDF) BCG - How CMOs Can Lead Transformations in an Era of Change
Companies are responding to a number of headwinds by transforming their marketing organizations t...
U-flow® by Mediclinics Reshapes Touch-free Hand Drying for Contemp...
A critical element often overlooked but gaining significance is the hand drying experience within...
(Video) Coke's AI-Generated Super Bowl Ad Is Downright Scary
This year's Super Bowl is less than a week away, and advertisers are stumbling over each other to...
(PDF) BCG - The Chatbot Is Dead—Long Live the Chatbot
Generative AI can transform online chat sessions into something more real—known as “conversatio...
(PDF) Earning Report - Luxury Giant LVMH Reports Another Record Year
The world’s largest luxury company, LVMH, has had reasons to pop the Champagne after its annual...
Why Gen Z Is Rejecting the Modern Workplace
For this generation the keys are flexibility, creativity, and independence.A 2021 statistical sur...
Why Co-Creation is The Future of Digital Fashion
In this Jing Meta op-ed, David Giordano, Head of Global Business Development at Brand New Vision,...
Monthly Trend Report - February 2024
MONTHLY TREND REPORT - February. 2024 Edition Released !TRENDBIRD (What's the Next Big Thing ?) i...
(PDF) Acxiom’s Annual CX Trends Report : 2024 CX Predictions
Where AI and Marketing Collide: 2024 CX Predictions.In putting this report together, we wanted to...
(PDF) BCG - Empowering the Marketing Function in B2B Sales
Many B2B companies have been slow to address the growing “consumerization” of the purchase proc...
Pharrell Williams LV Hits Stores : What does China Think ?
Pharrell Williams' Louis Vuitton Spring 2024 menswear collection has finally hit stores with mult...
How Avon and Revlon Are Using AR to Cut Down on Returns
The beauty brand joins a growing number of businesses exploring ways to use augmented reality tec...
Digital Onboarding Grabs $58M to Help Banks with Profitable Custome...
Digital Onboarding, a SaaS company specializing in helping financial institutions strengthen rela...
(PDF) BCG - Innovation Has Transformed the Car but Not Yet the Car...
Automotive companies are investing billions of dollars to radically change automobile technology,...
Louis Vuitton Unveils 5 Dragon Sculptures Across China for Chinese...
As Lunar New Year approaches, Louis Vuitton’s gilded dragon installations serve as a lesson in u...
MCM, Loewe, and Mulberry Welcome the Year of the Dragon
For this week’s Lunar New Year collab spotlights, MCM taps Bape, Loewe partners with China’s ja...
C-Beauty Exports to South Korea Surge : Is K-Beauty Over ?
Chinese beauty brands report robust sales in South Korea. Will China, deeply influenced by K-beau...
Nike's Marketing Magic has Leaned On Signing The Biggest Global Stars
Nike and Tiger Woods announced they'd be ending one of the most iconic (and lucrative) brand deal...
The First Web3 Drops of 2024 : From Virtual Influencer Brands to NF...
The roundup and the verdict on the latest Web3 drops. A new year means new frontiers for Web3, an...
(Patent) Tesla’s Eyes On The Road
The company wants to patent a vision-based system with “thresholding for object detection.” Tes...
RE-Generative AI : How Technology Can Transform Commercial Real Estate
While real estate firms are looking for ways to leverage generative artificial intelligence, they...
(Infographic) What Customers Want From Loyalty Programs
Discounts aren't the only thing that keep people coming back.Build your own seamless purchase exp...
Sportswear Giants Shift to DTC
While international sportswear giants such as Nike, Adidas and Puma are bitter rivals, they all h...
(Video) How Virgin Voyages is Using A.I. to Boost Bookings
Cruise line Virgin Voyages launched a campaign starring J. Lo’s digital twin, “Jen AI,” that a...
(PDF) BCG - Marketing Science Is the Path to Profitability for Subs...
Subscription media companies need margin-based marketing approaches that let them reach high-valu...
Lexus Uveils 8 Minutes and 20 Seconds Installation at Miami Art & D...
Lexus has unveiled 8 Minutes and 20 Seconds, an installation by Dutch solar designer Marjan van A...
How to Reach Gen Z in 2024
Gen Z is different from older generations. They are digitally native, spend more time watching vi...
