(Video) McDonald’s Debuts ‘World’s First’ Scented Billboards:...
Who needs to see french fries when you can smell them?There’s not a golden arch in sight, but yo...
"Marketing" Trends 32/1713
TREND DATABASE (30,000+ Innovations)
Which AI Companies Have Acquired the Most Funding ?
Boom phases in the development of artificial intelligence, such as the victory of the chess compu...
Serena Williams Debuts Tennis-Inspired Makeup Brand Ideal For Activ...
Tennis champion Serena Williams has traded her racket for a makeup brush with the launch of her b...
China’s $66B Gaming Goldmine : Are Brands Missing Out ?
As brands flock to global gaming channels like Roblox and Fortnite, political sensitivities, regu...
A Cup of Soup Dancing in a Microwave? In Times Square, Silly Sells
Why Cup Noodles is prancing inside an extravagantly strange 3D billboard. a 3D billboard featurin...
Gartner Predictions for Generative AI
An Executive’s Guide to Understanding, Implementing and Planning for the Future of GenAI.Busines...
Generative AI Video Startup Tavus Raises $18M to Bring Face and Voi...
Used by Meta and Salesforce to create 'digital replicas,' Tavus' backers include Sequoia, Scale,...
Generation Gaps : People Don't Identify with The Generation They Be...
Debates on the differences between the generations have arguably never been louder, with the age...
(PDF) BoF - How to Turn Data Into Meaningful Customer Connections
Before fashion businesses can put artificial intelligence to work or target the right shoppers on...
Mckinsey - Spotlight on Mobility Trends
It was another year of big changes for the mobility sector as regulation, investment patterns, co...
Decoding’s China’s $170 Billion ‘Romance Economy’
Love, luxury brands, and unique services like "scolding to cure love-brain" are helping redefine...
Liquid Death : The Brash "Water in a Can" Startup is Now Worth $1.4...
Liquid Death, the “goth kid of canned water” made a splash earlier this week with a $67 million...
Luxury Postnatal Retreats Draw Affluent Parents Around the US
Modeled after recovery centers in Taiwan and South Korea, high-end businesses are capitalizing on...
China’s Luxury Market Set For Modest Growth In 2024
According to the latest “China Luxury Report” by Bain & Company, China’s luxury market is...
(Video) Qatar Airways Readies Gen AI Agent Sama to Help Book Travel
Metaverse cabin crew Sama 2.0 lets customers experience in-flight entertainment, leading to more...
BCG - How Ad Sales Teams Can Kick Off Their AI Transformation
Chief marketing officers, ad agencies, and others on the buy side are embracing generative and ot...
Hermès, Chanel, LV Hike Prices in China Despite Economic Headwinds
Luxury brands are strategically raising their prices in China amid slowing economic growth. But w...
Tastier Nonalchoholic Beer is Here – Will You Drink It ?
Brewers today are delivering nonalcoholic beers that are a far cry from the sweet, watery options...
Wellness Start-Up Spacegoods Secures £2.5M in Seed Funding
Law firm Gordons has advised wellness start-up Spacegoods on securing £2.5m in seed funding led...
The Out-of-Home Advertising Recovery Has Not Been Equal
OOH has surpassed pre-pandemic highs, recovering from a 30% dip.Announcing! Brandweek is headed t...
TechTaka Raises $9.5M for its e-Commerce Fulfillment Service
TechTaka, a South Korean online shopping fulfillment startup that provides third-party logistics...
Mckinsey - What Technology Trends are Shaping The Mobility Sector ?
Technological innovation is transforming every aspect of the mobility sector, and more companies...
(PDF) BCG - How CMOs Can Lead Transformations in an Era of Change
Companies are responding to a number of headwinds by transforming their marketing organizations t...
U-flow® by Mediclinics Reshapes Touch-free Hand Drying for Contemp...
A critical element often overlooked but gaining significance is the hand drying experience within...
(Video) Coke's AI-Generated Super Bowl Ad Is Downright Scary
This year's Super Bowl is less than a week away, and advertisers are stumbling over each other to...
(PDF) BCG - The Chatbot Is Dead—Long Live the Chatbot
Generative AI can transform online chat sessions into something more real—known as “conversatio...
(PDF) Earning Report - Luxury Giant LVMH Reports Another Record Year
The world’s largest luxury company, LVMH, has had reasons to pop the Champagne after its annual...
Why Gen Z Is Rejecting the Modern Workplace
For this generation the keys are flexibility, creativity, and independence.A 2021 statistical sur...
Why Co-Creation is The Future of Digital Fashion
In this Jing Meta op-ed, David Giordano, Head of Global Business Development at Brand New Vision,...
Monthly Trend Report - February 2024
MONTHLY TREND REPORT - February. 2024 Edition Released !TRENDBIRD (What's the Next Big Thing ?) i...
(PDF) Acxiom’s Annual CX Trends Report : 2024 CX Predictions
Where AI and Marketing Collide: 2024 CX Predictions.In putting this report together, we wanted to...
(PDF) BCG - Empowering the Marketing Function in B2B Sales
Many B2B companies have been slow to address the growing “consumerization” of the purchase proc...
