Inside Tiffany & Co.’s Remarkable Brand Turnaround
Before its acquisition by LVMH in 2021, the jeweler was losing its luster. Under Alexandre Arnaul...
"Marketing" Trends 32/1631
TREND DATABASE (30,000+ Innovations)
CNET is Doing Big Layoffs Just Weeks After AI-Generated Stories Cam...
The cuts come from Red Ventures, the private equity-backed media company that bought CNET in 2020...
81% of Consumers Embraced Influencer Marketing in The Past Year
Influencer marketing continues to show signs of strength, with 81% of consumers reporting that so...
eDRV Closes Seed Funding Round for API-First EV Charging Management
eDRV, a San Francisco, CA-based provider of an API-first electric vehicle (EV) charging managemen...
Scaling AI Pays Off, No Matter the Investment
While there is broad consensus that artificial intelligence will transform most industries in the...
YouTube's Enormous Audience Power A $30bn Ad Business
CEO of YouTube, Susan Wojcicki, announced last Thursday that she would be stepping down after 25...
(PDF) BCG - Driving Success in Car Subscriptions
Not so long ago, the idea of car subscriptions was, to many automotive industry observers, a pass...
Roblox's Next Big Move : Introducing Generative AI to Its Gaming Un...
The company aims to draw on the new technology’s code-writing ability to make its digital worlds...
(PDF) Mckinsey - Consumers Care About Sustainability—and Back It U...
A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be env...
Will Conversational AI Kill Web Traffic ?
After dinner last night, three generations of my family were sitting in the living room discussin...
Who's Vaulting Into The C-Suite? Trends Changed Fast in 2022
Does your company have a chief people officer? How about someone with a C-level title that overse...
Supernormal Raises $10M to Automatically Transcribe and Summarize M...
Generative AI is the tech industry’s buzzword of the moment. It’s no wonder — the VC firm Sequ...
Monthly Trend Report - February.2023
MONTHLY TREND REPORT - February. 2023 Edition Released !TRENDBIRD (What's the Next Big Thing ?) i...
The Soccer-Inspired Sport Drawing Beckham, Messi and Neymar
Teqball, growing in popularity in the US, is making a play for the Olympics.Carolyn Greco and Mar...
Scenario Lands $6M for Its AI Platform That Generates Game Art Assets
Depending on who you ask, generative AI is either massively overhyped or undervalued. Defined as...
Fashion NFTs Total $245 Million In Sales. Can Brands Harness Succes...
Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hes...
How Canada Goose Turned Its Stores Into Galleries for Inuit Art
Canada Goose may be a luxury parka brand, but it has big ambitions when it comes to acquiring Can...
China’s Beauty Cheat Sheet For 2023 - A.I.-Powered Personalization...
China’s beauty scene saw a wave of changes in 2022 as brands pushed the envelope of innovation....
Nike is Going All in On Luxury-Obsessed Gen Z
Gen Z, born between 1997 and 2012, spent big this holiday season.Nike CEO John Donahoe on CNBC th...
Digital Advertising Trends to Watch for 2023
Digital advertising will face another turbulent year. Macroeconomic conditions continue to deteri...
(Infographic) What Event Marketers Need to Succeed in 2023
Shifting from tentpole summits to intimate experiences, finding efficiencies and more. As with ma...
(CES 2023) Sony’s Afeela Car Shows The Next Big Tech Battleground...
For the past year, we’ve been barraged with discourse about the metaverse and its potential as t...
Pressure on Google as Microsoft Plans to Add ChatGPT to Bing
While it may sound intriguing, there are a number of “buts” around the news, first reported by...
The Startup, Caden Inc Wants to Pay You to Share Your Data For Adve...
Caden Inc. hopes to give users thousands of dollars a year under one option of its data-sharing s...
Deloitte - Investing in eSports
Success checklist for non-endemic brands entering the video gaming and esports sector.Surging vid...
China Exits ‘Dynamic Zero’ But Many Consumers Remain Indoors
China has ended almost all COVID-19 control measures, but a jump in caseload and the widespread c...
Brxnd.ai Uses AI to Let You Create The Brand Mashups of Your Dreams
With mashups like Little Caesars x Hello Kitty, BrXnd.ai lets users dream up amazing—and cursed...
Bain - Boost Long-Term E-commerce Growth with Payments Optimization
To protect against fraud and recapture value at checkout, retailers are turning to third-party so...
‘Nature-Rinsing’ is The Perfect Term for Our Age of Climate Anxiety
Automakers, airlines, and oil companies love using nature imagery in their advertisements. Now we...
(PDF) Mckinsey - The State of Fashion 2023 Report
In 2023, the global fashion industry will need to weather inflation while finding opportunities i...
(PDF) State of Subscription Commerce Report 2022
In 2020, new subscribers flocked to the subscription market at unprecedented rates, leading to dr...
(Infographic) The Psychology of Color in Marketing
If you aren’t already focusing on color psychology for your brand, you’re missing out on an ext...
