How Rimowa’s Suitcase Design Changed The Way We Travel
The cult suitcase brand was founded when air travel didn’t yet exist. A new exhibit shows how it...
"Marketing" Trends 32/1713
TREND DATABASE (30,000+ Innovations)
Luxury, Adidas and ‘Made in China’ : What Saudi Fashion Consumers...
Under Vision 2030, Saudi Arabia is poised to become a major player on the global fashion stage. H...
DTC Brands are Increasing Out-of-Home Marketing
As direct-to-consumer brands compete for shelf space at physical stores, many are now advertising...
Sporting Events Deploy Web3 Tech & Gentle Monster Taps The Gaming M...
2023 has been the year of the sports and fashion gold rush. From Formula One becoming an unlikely...
(Patent) Microsoft Filed a Patent for an AI Backpack Straight Out o...
Students and office workers who carry heavy laptops and a plethora of personal items with them ev...
Coors Light Unleashes $750 ‘Chill Throne’ With Beer Tap & Auto-Co...
Can your favorite college football season be topped? Coors Light says to hold its beer, and have...
(PDF) Mckinsey - The State of AI in 2023 : Generative AI’s Breakou...
As organizations rapidly deploy generative AI tools, survey respondents expect significant effect...
(Infographic) People Don't Actually Like Streaming Services More Th...
TV isn’t what it used to be. Join the Convergent TV Summit in LA this October 25 with media, tec...
(Infographic) Digital Transformation : 4 Essential Strategies for B...
Digital technology can have a profound impact on the success of a business, so it’s no surprise...
Big Companies Use AI-Generated Ads Because They’re Cheap
Do you really want to know if AI is selling you something? Creating an ad can be tricky and costl...
Virtual Human Livestreams are Taking over China While NPC-style Cre...
In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West goes...
(Video) How Topgolf Plans to Become Even Bigger Than Actual Golf
The high-tech beer, wings, and driving range experience for millennials and Gen Z is working to b...
Are Virtual Stores The Future of Retail ? Plus, Ralph Lauren Drops...
Virtual storefronts have matured from a buzzworthy fad to a crucial marketing vehicle over the co...
BCG - Don’t Overlook Your Mature Consumers
Consumer brands are scouring the planet for markets that offer steady growth and new opportunitie...
(PDF) BCG - How CMOs Are Succeeding with Generative AI
The reality of generative AI (GenAI) is catching up to the hype about how it could disrupt the ro...
Under-30 South Korea Survey : 85% Bought Android as First Phone; No...
About 85% of South Korean smartphone users aged less than 30 had an Android phone as their first...
(PDF) Earning Report - Apple Reports Q3, 2023 Results
CEO Tim Cook says increased R&D spending is in part driven by work on generative artificial i...
Gartner - What Generative AI Means for Business
Business Leaders Face 3 New Sets of Expectations — and Generative AI Can Help.1. Investors expec...
Threat Intelligence Startup Cyble Lands $24M Investment
Cyble, a cybersecurity startup that styles itself as a “threat intelligence provider,” today an...
(Video) 3D Ad of Barbie Stepping Out Of Box Near Burj Khalifa Disar...
A marketing stunt launched in tandem with the release of Greta Gerwig’s meta comedy film has con...
(IPO) Israeli Beauty and Wellness Company Oddity Jumps in Debut Aft...
L Catterton-backed Oddity gains 36% after upized share sale. First-day jump adds momentum to revi...
(PDF) BCG - Leading Online Shoppers to the Finish Line
E-commerce has grown in both volume and importance in recent years. When the COVID-19 pandemic hi...
(Video) Renault's 'Plug Inn' Wins Creative Strategy Grand Prix
‘Air B&B for plugs’ promotes eco-friendly tourism in small villages. An electric car is onl...
(Video) Scriptic Raises $5.7M for User-Generated Games Using Genera...
Scriptic (formerly known as ElectricNoir) has raised $5.7 million in funding to create games base...
(Patent) EBay Wants to Track Your Clicks to Build a Personalized Sh...
EBay wants to track your scrolls, clicks and zooms to build a personalized shopping heatmap. The...
Jeweler Reza Has a New E-Commerce Strategy for Huge Gems
Olivier Reza just moved his father’s company from Paris to New York, and with a new online prese...
(Infographic) Summer Vacations Are Back (on a Budget)
Visits to American tourist attractions were up 187% in May compared to the same month last year,...
(PDF) Accenture - Inflection Ahead : Anticipating The Consumer Down...
This POV examines the anticipated consumer downcycle and shares what consumer-facing businesses c...
Tesla's Robot 'Optimus' Arrives in a Tesla Store in New York
Tesla’s humanoid robot ‘Optimus,’ which the company describes as capable of performing unsafe,...
National Geographic will Soon Disappear from Newsstand Shelves
All remaining staff writers at the iconic publication were laid off earlier this week.National Ge...
Nike, Lululemon Sales Rise in China While Luxury Spending Sputters...
From Versace to Nike, luxury and sportswear brands alike are reporting promising sales growth in...
BCG - Medical Aesthetics Is Resilient, Growing, and Attracting Inve...
The medical aesthetics industry has been growing rapidly for the past ten years, and that is like...
