Online Shopping Has Become a Giant Fake Product Machine
Between knockoffs, artificial reviews and a glut of affiliate marketing, shoppers have no way to...
"Marketing" Trends 32/1713
TREND DATABASE (30,000+ Innovations)
(PDF) BCG - Mindshare Matters. Now Marketers Can Measure It.
Companies that build brand value generate significantly higher sales and shareholder returns than...
(PDF) BCG - The Future of the Natural Diamond Industry
The natural diamond industry navigated a challenging 2023. This followed a dynamic five years tha...
Temu Lures More Repeat Customers than EBay, Pressures Amazon
Survey shows Chinese e-commerce upstart winning over shoppers with low prices and taking the figh...
Adidas’ $20K Roblox Necklace Marks New Era for Fashion and Gaming
Adidas sells a $20,000 necklace in Roblox, Givenchy Beauty launches a new Pride-themed destinatio...
Diamonds Are Disrupted : The Natural Diamond Industry is Cracking Up
The diamond industry is undergoing a major shake-up. The traditional mined market faces precipito...
(PDF) BoF - Building an Effective Loyalty Programme
Serving as the ‘heartbeat’ for brands and retailers that deploy them with the right rewards, lo...
Dove Becomes First Beauty Brand To Ban AI-Generated Women In Ads
Dove has become the first beauty brand to commit to zero AI when it comes to representing women i...
China’s New Luxury Marketing Frontier : Mystic Jewelry
Stressed young Chinese white collar workers are buying hard luxury items they believe bestow good...
(PDF) BCG - Building the Travel Company of the Future
Future-ready travel industry leaders produce superior financial and nonfinancial outcomes by impr...
(PDF) Mckinsey - The State of AI in Early 2024 : Gen AI Adoption St...
As generative AI adoption accelerates, survey respondents report measurable benefits and increase...
Sony's New Microsurgery Robot Stitches Up a Corn Kernel
Sony has shown off its new surgical robot doing some super-precise work sewing up a tiny slit in...
Is Luxury Missing Out on China’s Cycling Boom ?
Gen Z is continuing China’s historic cycling craze with premium styling inspiration on Xiaohongs...
L’Oréal Presents "Awe-Inspiring" Beauty Tech Advancements
L’Oréal presented its most recent beauty tech innovations at the Viva Technology show in Paris....
Google Unveils AI-Powered Advertising Tools at Google Marketing Live
New tools, many of them AI-powered, will soon change how ad experiences are created by advertiser...
(PDF) The BoF Brand Magic Index - 50 Global Luxury and Fashion Labels
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a bran...
The Renaissance of Crocs Continues
Today we’re exploring the Crocs renaissance, diving into how the ugly-shoe company bounced back...
(Video) Luxury’s Next Big Personal Shopper ? Meta’s AI Smart Glasses
Meta unveils a new styling assistant for its smart eyewear; Gucci expands its gaming presence; an...
(PDF) What Consumers Want from Influencer Marketing
A new research report on influencer marketing published by analytics company. Sprout Social revea...
(PDF) BCG - Accelerating AI-Driven Marketing Maturity
To advance their marketing maturity, brands must embed data, conduct full-funnel marketing planni...
(Infographic) How B2B Sales and Marketing Leaders Are Getting the M...
Leading companies are finding ways to deploy generative AI at scale, giving them an edge in the c...
(Video) First Anti-Aging Drug for Dogs Nears Approval
The FDA is a major step closer to approving the first anti-aging drug for dogs — and it could la...
Tesla Will Launch Humanoid Robots by 2025, Says Elon Musk
Elon Musk announced Tesla's Optimus robot, claiming it could be sold by late 2025 and eventually...
Neurotech Startup Neurovalens Gets FDA Clearance for Noninvasive An...
Neurovalens, a Belfast-based startup that for over a decade has been developing technology to del...
Coke Launches ‘AI-Powered Instrument’ to Capture The Sounds of Cola
The beverage giant claims that it has tapped into principles of neuroscience to convey a satisfyi...
Luxury Brands Take a Bite of China’s Bakery Boom
From China’s ‘guochao’-fueled coffee craze to the mainland’s current bakery boom, is the quic...
(PDF) Capgemini - Generative AI and The Evolving Role of Marketing...
Building on our initial report in the CMO playbook series, we release this second installment in...
Luxury Labels Hit by Soaring Number of Chinese Returning Goods
Some brands’ rates well above luxury industry’s normal level. Worrying sign consumer demand sti...
AI Stock Frenzy Spurs $50 Billion ETF Boom in Taiwan
Investors seeking to benefit from the artificial intelligence updraft are rushing into funds trac...
Kiki World Raises $7M, Xydrobe Unveils a VR experience in Harrods
Estée Lauder Cos.’ NIV invests in beauty’s Web3 future.It’s a week of investments for Web3’s...
20 Most Used Artificial Intelligence (AI) Platforms of 2024
According to a report by Fortune Business Insights, the global artificial intelligence (AI) marke...
How Web3 Brand 9dcc is Becoming Luxury’s Hottest Lifestyle Club
It was full steam ahead for Web3 in New York this week, as the metropolis welcomed back its annua...
