(PDF) Mckinsey - A Better Way to Build a Brand : The Community Flyw...
Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty...
"Marketing" Trends 32/1713
TREND DATABASE (30,000+ Innovations)
Starbucks and Delta Air Lines Launch Loyalty Partnership
The worlds of wanderlusters and coffee addicts are merging. Delta Air Lines and Starbucks have pa...
(Video) Haleon & Microsoft Seeing AI Collaboration
For Marc Powell, a seemingly simple trip to the store to buy medication or other consumer health...
Sequoia Capital - Generative AI : A Creative New World
A powerful new class of large language models is making it possible for machines to write, code,...
How Ultra Luxury Is Conquering China
As the economy slows down, Gen Zers are cutting their luxury spend — meaning brands must look to...
(Video) Walmart Enters Metaverse with Massive Roblox Effort
Virtual merchandise slots for beauty, fashion and toy brands abound in combination music festival...
Alibaba’s Latest Web3 Project Proves A New Era of Retail Is Offici...
To celebrate the annual 11.11 shopping festival, Alibaba is banking on the Chinaverse with its ne...
Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign
The brand is one of the first to rely on OpenAI's Dall-E 2 art generator.Media and tech leaders f...
Starbucks Brewing Revolutionary Web3 Experience for its Starbucks R...
Starbucks is jumping on the Web3 bandwagon. On Monday, the company detailed Odyssey, an upcoming...
(Video) Roblox Jumps Into Online Advertising as Revenue Growth Slows
The platform will allow brands to place ads in metaverse worlds. The platform will share revenue...
What Can Luxury Learn From Streetwear In The Metaverse ?
Luxury is charging into the digital world at full speed, but streetwear’s success in the metaver...
(Infographic) How Much Do People Really Trust Influencers ?
When influencers share a product recommendation, it comes across as more genuine. 60% of female c...
iPhone Now Makes Up the Majority of U.S. Smartphones
On a global scale, iPhone has carved out a respectable 16% of the smartphone market. In the U.S.,...
A Playbook For China’s $10 Billion Men’s Beauty Market
As China's men’s beauty market exceeds the $10 billion mark, here is a must-read playbook on how...
Lululemon - The Athleisure Outfit’s Strong Showing
The national report card isn’t looking great. Data out this week revealed that 9-year-olds’ mat...
Kubota Glasses is A New Wearable Device to Cure or Improve Nearsigh...
Japanese Pharmaceutical startup Kubota seeks to improve or cure nearsightedness with its Kubota e...
North America Smartphone Shipment Down 6% in Q2 2022 As Demand Dampens
With smartphone demand down in North America, vendors are expected to invest heavily in marketing...
(Infographic) Asia’s Digital Economy
Over the past several decades, Asia has enjoyed robust economic growth. Historically speaking, mo...
This Ice Cream is Made from Lab-Grown Vegan Milk - Bravero Bot
The milk alternative is molecularly identical to the kind that comes from cows.The world is a pro...
(Infographic) An Inside Look at How Marketers Use Influencers
'Working with creators will only become more important for brands'. There are many reasons market...
Kizik Raises $20M for Hands-Free Shoes
Kizik, a Salt Lake City, UT-based world leader in hands-free shoes, and its parent, HandsFree Lab...
Tequila Brand Jose Cuervo Distillery In The Metaverse
Tequila brand Jose Cuervo has opened a metaverse distillery designed by Mexico-based Rojkind Arqu...
(Infographic) How to Win Gen Z and Millennial Shoppers' Loyalty
What modern shoppers want from retailers and brands ? Values and sustainability are major factors...
Heineken Launches Beer-Injected Sneakers
Heineken has teamed up with Dominic “The Shoe Surgeon” Ciambrone to launch Heinekicks, shoes wi...
2022 Gartner Hype Cycle for Digital Advertising
The Expanded Role of Artificial Intelligence in Advertising is Expected Within a Decade, but Priv...
Decoding Ralph Lauren’s New China Strategy
July saw the launch of a dedicated Double RL store and Ralph’s Bar at Sino-Ocean Taikoo Li — on...
Benedict Evans - Back to The Trend Line ?
The Covid Rotation turns, and ecommerce penetration is back to the trend line. But which trend li...
TikTok to Overtake Facebook in Influencer Marketing Spend This Year...
Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s stil...
(Infographic) How to Win Gen Z and Millennial Shoppers' Loyalty
Values and sustainability are major factors when it comes to brand loyalty. Amid decades-high inf...
Cisco's 'The Connected Scarf' to Tracks Fan Reactions
Biometric sensor integrated into the Connected Scarf’s fabric. Measures heart rate, body tempera...
“The Essentials Of Experience” : Benny Or On Building Connection...
The Meeting Place Co-Founder and [0] Creative Director discusses virtual architecting for cultura...
(Video) Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on M...
Agency Africa conceptualized a treat for those experiencing 'friestration'. Yes, it's exactly wha...
