As the Korean Wave Fades in China, K-Beauty’s Loss is C-Beauty’s...
After years of sweeping the market, the once-powerful Korean Wave is increasingly becoming a ripp...
"Marketing" Trends 32/1631
TREND DATABASE (30,000+ Innovations)
Beauty vs. Fashion : The Early Access Strategies of Collabs in China
Why do beauty brands and luxury fashion labels adopt different early access tactics in China? One...
NFTs Market Hits $22bn as Craze Turns Digital Images Into Assets
Critics of non-fungible tokens say they are symptomatic of unsustainable digital gold rush.[Artwo...
Beauty’s Metaverse Opportunity
While this is the norm right now, in a few years time, these supply chain snags and shipping dead...
(Infographic) It's Time to Rethink Baby Boomers
As the silver tsunami crests, marketers must learn how to speak to a more active and tech-savvy c...
Beyond Martech : Building Trust with Consumers
Brand advertisers have a lot to consider as they plan their strategies and navigate the increasin...
NFTs : Is The Spotlight-Stealing Blockchain Tech The Next Big Thing ?
Non-fungible tokens have applications beyond selling funky JPEGs and in-game items. Here’s what...
AI-Powered Customer Engagement Platform MoEngage Raises $30M
As the demand for personalized marketing grows, AI is becoming a critical tool in enterprises’ t...
How D2C Brands are Diversifying Consumer Experience to Disrupt the...
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.2...
SendOwl, A Platform for Selling Digital Goods, Raises $4.5M
SendOwl, a platform used to sell and deliver digital products, has raised $4.5 million in seed fu...
(PDF) BCG - Even Big Brands Need a Direct-to-Consumer Strategy
A DTC channel that adds to total growth allows a company to collect valuable consumer data, perso...
One-Hour Delivery Services for Customers
JDDJ & Perfect Diary Offer One-Hour Delivery Services for Customers.Dada Group (Nasdaq: DADA)...
Fold Partners with Niantic to Create AR-based Bitcoin Rewards App
Fold is launching an augmented reality experience where players can earn Bitcoin in a kind of aug...
Adult Diaper Sales in China Could Exceed Infant Diaper Sales by 2025
Some diaper manufacturers are reportedly preparing for an adult diaper sales boom in China. Sales...
(PDF) IFR - World Robotics 2021 - Service Robots Report
The market for professional service robots reached a turnover of 6.7 billion U.S. dollars worldwi...
(PDF) How In-Car Advertising Fuels Retail Growth
As customers adapt to the new normal, retail retains its edge. To reach customers ready to spend...
As China Warms Up to the Metaverse, Who’s Building It ?
Is the metaverse Chinese tech’s next battlefield? An outpouring of companies looking to control...
AI-Powered Marketing Copy Generator Anyword Secures $21M
Anyword, an AI-powered platform for fine-tuning marketing copy, today announced that it raised $2...
Morgan Stanley - Luxury NFT Represent a 50 Billion-Euro Opportunity
Analysts at Morgan Stanley say there’s scope for luxury goods makers to sell virtually as they d...
(Patent) Apple Patents A Ways of Erasing Avatars in Your Metaverse...
By definition, the metaverse is the hypothesized next iteration of the internet, supporting decen...
Metaverse, NFTs, Sustainability, And Loyalty — Highlights Of Singl...
Double 11, or Singles’ Day, the world’s largest online shopping festival that is bigger than Bl...
The Next Generation of AI-Enabled Cars Will Really Understand You
In-cabin sensing technologies watch for driver distraction and can also customize the occupant's...
(PDF) Mckinsey - Charting a Winning Course for CPG Value Creation
In the next normal, consumer-goods companies can achieve profitable growth and outsize returns by...
Symbl.ai, provider of conversational intelligence APIs and tools, g...
Symbl.ai, the Seattle-based company that provides APIs to developers to build apps capable of und...
(Video) New Meta/Facebook Ad - The Tiger & The Buffalo
The company released its first brand ad under its new name, and it is as mystifying as its pivot...
AKUA Lands $3.2M to Turn Kelp Into Burgers
The global meat substitute market was valued at $4.51 billion two years ago and is expected to do...
Is ‘Natural’ Skincare Really Natural ?
Natural skincare products are becoming increasingly popular, but can consumers be sure that what...
(PDF) BCG - The Fast Track to Digital Marketing Maturity
Where Digital Marketing Maturity Is Going. 4 accelerators enable more advanced companies to outpe...
(Infographic) What Millennials and Gen Z Want From Company Logos
Monochrome and gender-neutral designs are among the new trends. Millennials and Gen Z consumers p...
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the fi...
How Brands Are Leveraging Social Influencers
As brands seek ways to establish deeper, more personalized connections with consumers, they’re e...
(PDF) TikTok Report - Community Commerce as An Emerging Opportunities
At a billion users and rising, TikTok’s influence is growing by the day, and with the holiday se...
