The Soccer-Inspired Sport Drawing Beckham, Messi and Neymar
Teqball, growing in popularity in the US, is making a play for the Olympics.Carolyn Greco and Mar...
"Marketing" Trends 32/1713
TREND DATABASE (30,000+ Innovations)
Scenario Lands $6M for Its AI Platform That Generates Game Art Assets
Depending on who you ask, generative AI is either massively overhyped or undervalued. Defined as...
Fashion NFTs Total $245 Million In Sales. Can Brands Harness Succes...
Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hes...
How Canada Goose Turned Its Stores Into Galleries for Inuit Art
Canada Goose may be a luxury parka brand, but it has big ambitions when it comes to acquiring Can...
China’s Beauty Cheat Sheet For 2023 - A.I.-Powered Personalization...
China’s beauty scene saw a wave of changes in 2022 as brands pushed the envelope of innovation....
Nike is Going All in On Luxury-Obsessed Gen Z
Gen Z, born between 1997 and 2012, spent big this holiday season.Nike CEO John Donahoe on CNBC th...
Digital Advertising Trends to Watch for 2023
Digital advertising will face another turbulent year. Macroeconomic conditions continue to deteri...
(Infographic) What Event Marketers Need to Succeed in 2023
Shifting from tentpole summits to intimate experiences, finding efficiencies and more. As with ma...
(CES 2023) Sony’s Afeela Car Shows The Next Big Tech Battleground...
For the past year, we’ve been barraged with discourse about the metaverse and its potential as t...
Pressure on Google as Microsoft Plans to Add ChatGPT to Bing
While it may sound intriguing, there are a number of “buts” around the news, first reported by...
The Startup, Caden Inc Wants to Pay You to Share Your Data For Adve...
Caden Inc. hopes to give users thousands of dollars a year under one option of its data-sharing s...
Deloitte - Investing in eSports
Success checklist for non-endemic brands entering the video gaming and esports sector.Surging vid...
China Exits ‘Dynamic Zero’ But Many Consumers Remain Indoors
China has ended almost all COVID-19 control measures, but a jump in caseload and the widespread c...
Brxnd.ai Uses AI to Let You Create The Brand Mashups of Your Dreams
With mashups like Little Caesars x Hello Kitty, BrXnd.ai lets users dream up amazing—and cursed...
Bain - Boost Long-Term E-commerce Growth with Payments Optimization
To protect against fraud and recapture value at checkout, retailers are turning to third-party so...
‘Nature-Rinsing’ is The Perfect Term for Our Age of Climate Anxiety
Automakers, airlines, and oil companies love using nature imagery in their advertisements. Now we...
(PDF) Mckinsey - The State of Fashion 2023 Report
In 2023, the global fashion industry will need to weather inflation while finding opportunities i...
(PDF) State of Subscription Commerce Report 2022
In 2020, new subscribers flocked to the subscription market at unprecedented rates, leading to dr...
(Infographic) The Psychology of Color in Marketing
If you aren’t already focusing on color psychology for your brand, you’re missing out on an ext...
Popup Grabs $3.5M for No-Code Way to Personalize Online Storefronts
Two former Shopify employees think they have cracked the code — through no-code actually — for...
Snapchat Gears Up for The FIFA World Cup with New AR Experiences
Several AR-powered goodies are in place for fans across the globe. Official lenses are available...
(Infographic) What's Driving People Back to Shopping Malls
Don’t count out the American shopping mall. Proprietors think beyond selling clothes and accesso...
(PDF) Mckinsey - 5 Trends to Watch in The Ed-Tech Industry
The adult edtech sector is evolving as quickly as it is growing. Significant changes are taking p...
Prestige Beauty Brands Offer ‘Very Spectacular’ Holiday Gifts
Even amid tough times, industry insiders are betting that those who can afford luxury skin care,...
FreeWater is Testing Ad-Supported Water Bottles
The beverage start-up hopes advertisers are thirsty for a new marketing channel. Josh Cliffords,...
(M&A) Victoria’s Secret Acquires Adore Me for $400M to Fuel Comeback
The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z c...
(Infographic) Not Texting ? You're Missing Out on Sales
Texting allows marketers to reach consumers directly, cutting through a lot of clutter. Acceptanc...
BrewDog Declares Itself 'Proud Anti-Sponsor' of 2022 FIFA World Cup
Brewer still plans to host viewing 'fan zones' in bars. The business, which also runs over 80 pub...
Volvo Street Configurator App Turns World Into Car Showroom
How do you get people to think about their next car in a pandemic, when showrooms are closed and...
Tellius Raises $16M for AI-Driven Decision Intelligence Platform
Tellius, a Reston, VA-based provider of an AI-driven decision intelligence platform, raised $16M...
AI Content Platform Jasper Raises $125M at a $1.5B Valuation
An earlier version of this article incorrectly stated that Jasper’s valuation is $1.7 billion. I...
(PDF) BCG - Solving The Build-or-Buy Equation in Marketing
Should you continue to outsource your marketing capabilities or bring them in-house? As leading o...
